Andrew Yim
0bc24d00b9
Complete implementation of OurDigital skills with dual-platform support (Claude Desktop + Claude Code) following standardized structure. Skills created: - 01-ourdigital-brand-guide: Brand reference & style guidelines - 02-ourdigital-blog: Korean blog drafts (blog.ourdigital.org) - 03-ourdigital-journal: English essays (journal.ourdigital.org) - 04-ourdigital-research: Research prompts & workflows - 05-ourdigital-document: Notion-to-presentation pipeline - 06-ourdigital-designer: Visual/image prompt generation - 07-ourdigital-ad-manager: Ad copywriting & keyword research - 08-ourdigital-trainer: Training materials & workshop planning - 09-ourdigital-backoffice: Quotes, proposals, cost analysis - 10-ourdigital-skill-creator: Meta skill for creating new skills Features: - YAML frontmatter with "ourdigital" or "our" prefix triggers - Standardized directory structure (code/, desktop/, shared/, docs/) - Shared environment setup (_ourdigital-shared/) - Comprehensive reference documentation - Cross-skill integration support Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
197 lines
3.9 KiB
Markdown
197 lines
3.9 KiB
Markdown
# Platform Specifications
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Character limits and format requirements for advertising platforms.
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## Google Ads
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### Responsive Search Ads (RSA)
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| Element | Limit | Notes |
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|---------|-------|-------|
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| Headlines | 30 chars × 15 max | Min 3, recommended 10+ |
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| Descriptions | 90 chars × 4 max | Min 2, recommended 4 |
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| Display URL paths | 15 chars × 2 | Optional |
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| Final URL | 2048 chars | Required |
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### Display Ads
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| Format | Dimensions | File Size |
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|--------|------------|-----------|
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| Leaderboard | 728×90 | 150KB |
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| Medium Rectangle | 300×250 | 150KB |
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| Wide Skyscraper | 160×600 | 150KB |
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| Large Rectangle | 336×280 | 150KB |
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| Responsive | Various | 150KB |
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### Performance Max
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| Asset Type | Specs |
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|------------|-------|
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| Short headline | 30 chars |
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| Long headline | 90 chars |
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| Description | 90 chars |
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| Business name | 25 chars |
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| Images | 1200×628, 1200×1200, 628×628 |
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| Videos | 10 sec+ recommended |
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## Naver Search Ads
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### 파워링크
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| Element | Limit |
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|---------|-------|
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| 제목 | 25자 (한글 기준) |
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| 설명 | 45자 |
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| 표시 URL | 도메인만 |
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### 브랜드검색광고
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| Element | Limit |
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|---------|-------|
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| 메인 제목 | 15자 |
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| 서브 제목 | 30자 |
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| 설명문 | 100자 |
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| 이미지 | 200×200 이상 |
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### 확장소재
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| Type | Limit |
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|------|-------|
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| 확장 제목 | 25자 |
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| 추가 설명 | 20자 × 2개 |
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| 서브링크 | 제목 15자, URL |
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| 가격정보 | 15자 + 금액 |
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## Meta (Facebook/Instagram)
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### Feed Ads
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| Element | Limit | Recommended |
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|---------|-------|-------------|
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| Primary text | 125 chars visible | 40-50 chars |
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| Headline | 40 chars | 25-30 chars |
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| Description | 30 chars | Optional |
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| Link description | 30 chars | |
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### Stories Ads
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| Element | Specs |
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|---------|-------|
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| Aspect ratio | 9:16 |
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| Image | 1080×1920 |
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| Video | 15 sec max |
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| Text overlay | Minimal (20% rule relaxed) |
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### Reels Ads
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| Element | Specs |
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|---------|-------|
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| Aspect ratio | 9:16 |
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| Duration | 15-60 sec |
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| Caption | 72 chars visible |
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## LinkedIn Ads
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### Sponsored Content
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| Element | Limit |
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|---------|-------|
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| Introductory text | 600 chars (150 visible) |
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| Headline | 200 chars |
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| Description | 300 chars |
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| Image | 1200×627 |
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### Message Ads
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| Element | Limit |
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|---------|-------|
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| Subject line | 60 chars |
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| Message body | 1500 chars |
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| CTA | 20 chars |
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### Text Ads
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| Element | Limit |
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|---------|-------|
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| Headline | 25 chars |
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| Description | 75 chars |
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| Image | 100×100 |
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## Twitter (X) Ads
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### Promoted Tweets
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| Element | Limit |
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|---------|-------|
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| Tweet text | 280 chars |
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| Card headline | 70 chars |
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| Card description | 200 chars |
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| Website URL | Included |
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### Image Specs
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| Format | Specs |
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|--------|-------|
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| Single image | 1200×675 (1.91:1) |
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| Multi-image | 600×335 each |
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| Carousel | 800×800 (1:1) |
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## Kakao Ads
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### 비즈보드
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| Element | Limit |
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|---------|-------|
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| 제목 | 21자 |
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| 설명 | 45자 |
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| 이미지 | 640×480 |
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### 카카오모먼트
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| Type | Specs |
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|------|-------|
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| 네이티브 이미지 | 1200×628 |
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| 네이티브 동영상 | 1920×1080 |
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| 텍스트 | 45자 |
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## YouTube Ads
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### In-Stream Ads
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| Type | Duration | Skip |
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|------|----------|------|
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| Skippable | Any length | After 5 sec |
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| Non-skippable | 15-20 sec | No |
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| Bumper | 6 sec max | No |
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### Discovery Ads
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| Element | Limit |
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|---------|-------|
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| Headline | 25 chars × 2 |
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| Description | 90 chars × 2 |
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| Thumbnail | 1280×720 |
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## Best Practices Summary
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### Character Count Tips
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1. **Stay under 80%** of max for safety margin
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2. **Front-load** key message
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3. **Test mobile** truncation points
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4. **Use abbreviations** sparingly
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### Image Guidelines
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1. **High resolution** always
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2. **Minimal text** on images (especially Meta)
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3. **Brand colors** consistent
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4. **CTA button** placement matters
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### Video Guidelines
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1. **Hook in 3 seconds**
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2. **Captions** always (85% watch muted)
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3. **Logo** early for brand recall
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4. **CTA** at end or throughout
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