our-claude-skills/ourdigital-custom-skills/13-ourdigital-gtm-audit

OurDigital GTM Audit

Lightweight Google Tag Manager audit toolkit powered by Playwright.

Note

: For comprehensive GTM management including dataLayer tag generation, see 14-ourdigital-gtm-manager.

Features

• Container Detection: Verify GTM installation, position, and duplicates
• DataLayer Validation: Event structure, types, sequence checking
• Form Tracking: Form discovery, field analysis, event verification
• E-commerce Checkout: Full funnel flow simulation and validation
• Multi-Platform: GA4, Meta Pixel, LinkedIn, Google Ads, Kakao, Naver

Installation

# Clone or download
cd gtm-audit-claude-code

# Install dependencies
pip install -r requirements.txt

# Install Playwright browsers
playwright install chromium

Usage

# Full audit
python gtm_audit.py --url "https://yoursite.com" --journey full

# Specific container validation
python gtm_audit.py --url "https://yoursite.com" --container "GTM-XXXXXX"

# Form tracking only
python gtm_audit.py --url "https://yoursite.com/contact" --journey form

# E-commerce checkout
python gtm_audit.py --url "https://yoursite.com/cart" --journey checkout

Options

Option	Description	Default
--url	Target URL (required)	-
--container	Expected GTM container ID	None
--journey	Audit type: pageview, scroll, form, checkout, datalayer, full	full
--output	Output file path	gtm_audit_report.json
--timeout	Page load timeout (ms)	30000
--headless	Run browser headless	True

Output

Generates JSON report with:

• Container status
• DataLayer events and validation issues
• Form analysis and tracking readiness
• Checkout flow analysis
• Network requests by destination
• Recommendations and checklist

Using with Claude Code

This project includes a CLAUDE.md file optimized for use with Claude Code.

# In your terminal
claude

# Then ask Claude to run audits
> Run a GTM audit on https://example.com
> Check the form tracking on https://example.com/contact
> Analyze the checkout flow issues in the latest report

Documentation

See docs/ folder for:

• GA4 event specifications
• E-commerce dataLayer schemas
• Form tracking patterns
• Checkout flow sequences
• Common issues and fixes

License

MIT