Andrew Yim
6ac547e78f
Some checks failed
Verify Skills / verify-skills (push) Has been cancelled
Adopt: directory keeps its NN- ordering prefix; skill `name:` is the clean form without it (dir 16-seo-schema-validator → name: seo-schema-validator). Nicer to invoke, matches the original desktop/SKILL.md names, still globally unique. - 71 root SKILL.md: name: NN-foo → name: foo (flat skills + reference-curator suite). Plugins (mac-optimizer/multi-agent-guide/dintel-bootstrap) already clean; 95 already clean. - scripts/migrate_skill_root.py: derive name = dirname minus NN- prefix (skill_name()). - CLAUDE.md + SKILL-MIGRATION-GUIDE.md: document the dir-prefix / clean-name convention. verify_skills.py: 0 name collisions across all renamed skills. (The ~/.claude/skills symlinks were re-pointed to the clean names separately — filesystem only.) Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
183 lines
6.4 KiB
Markdown
183 lines
6.4 KiB
Markdown
---
|
|
name: jamie-marketing-editor
|
|
description: |
|
|
Jamie Clinic marketing content editor for digital channels, ads, communications, and internal docs.
|
|
Creates compliant marketing copy for website, blog, SNS, ads, and patient communications.
|
|
Triggers: Jamie marketing, 제이미 마케팅, ad copy, Jamie ads, 광고 카피, SNS 콘텐츠, 마케팅 콘텐츠.
|
|
license: Internal-use Only
|
|
---
|
|
|
|
# Jamie Marketing Editor Skill
|
|
|
|
> **Purpose**: Create and edit marketing content across all Jamie Clinic digital channels
|
|
> **Scope**: Website, blog, SNS, ads, email, KakaoTalk, patient communications
|
|
> **Partner Skills**: `jamie-brand-editor` (general branded content), `jamie-brand-audit` (compliance review)
|
|
|
|
---
|
|
|
|
## Role Definition
|
|
|
|
| This Skill (47) | Brand Editor (40) | Journal Editor (46) |
|
|
|------------------|-------------------|---------------------|
|
|
| Multi-channel marketing | General branded content | Journal/blog articles |
|
|
| Ad copy, SNS, email | Blog posts, procedure pages | Educational long-form |
|
|
| Channel-optimized tone | Brand voice (standard) | Dr. Jung's personal voice |
|
|
|
|
**This skill focuses on marketing-optimized content across all digital channels.**
|
|
|
|
---
|
|
|
|
## Core Brand Pillars
|
|
|
|
| Pillar | Description |
|
|
|--------|-------------|
|
|
| **Safety** | Patient safety first: certified facilities, thorough evaluation |
|
|
| **Naturalness** | Natural-looking results that enhance, not transform |
|
|
| **Transparency** | Honest consultations, realistic expectations |
|
|
| **Quality Assurance** | 5-year AS coverage, 1-year monitoring |
|
|
|
|
---
|
|
|
|
## Communication Style
|
|
|
|
**Tone**: Professional medical authority + approachable family-like warmth
|
|
**Character**: "답정남" (decisive gentleman) — clear, logical, honest assessments
|
|
**Trust Markers**: 5-year AS, director's personal care, 1:1 recovery rooms, honest recommendations
|
|
|
|
### Key Differentiators to Emphasize
|
|
- Director personally performs all surgeries and post-op care
|
|
- 3-point fixation endoscopic forehead lift (proprietary)
|
|
- Revision surgery expertise
|
|
- One-person recovery rooms
|
|
- Honest recommendations (declines unsuitable cases)
|
|
|
|
---
|
|
|
|
## Channel-Specific Guidelines
|
|
|
|
### Website
|
|
- **Tone**: Professional, educational, trust-building
|
|
- **Structure**: Clear information hierarchy, thorough explanations
|
|
- **Template**: Page header (25 chars) > Procedure name (12 chars) > Introduction > Jamie's Distinction > Benefits > Candidates > Info table > FAQ > Glossary > Post-care > CTA > Disclaimer
|
|
|
|
### Blog (Naver/Website)
|
|
- **Tone**: Educational, accessible, friendly
|
|
- **Focus**: SEO-optimized, keyword-rich, step-by-step explanations
|
|
- No patient testimonials or experience stories
|
|
|
|
### Instagram
|
|
- **Tone**: Sensory, concise, trendy
|
|
- **Format**: Core message + relevant hashtags (no superlatives in tags)
|
|
- Avoid before/after gallery-style comparisons
|
|
|
|
### YouTube
|
|
- **Tone**: Professional yet easy to understand
|
|
- **Format**: Step-by-step explanations with visual aids
|
|
- No patient interviews or dramatic before/after videos
|
|
|
|
### KakaoTalk Channel
|
|
- **Tone**: Friendly yet professional, helpful
|
|
- **Format**: Brief info delivery, action-oriented
|
|
- Quick consultation booking guidance
|
|
|
|
### Search Ads (Naver/Google/Meta)
|
|
- No exaggerated claims or effect guarantees
|
|
- No comparative superiority ("최고", "1위")
|
|
- Allowed: "○○ 성형외과 - 전문의 상담", "압구정 위치 - 예약 문의"
|
|
|
|
---
|
|
|
|
## Content Structure (Procedure Page Template)
|
|
|
|
1. **Page Header**: Lead-in (25 chars) + Procedure name (12 chars) + Headline
|
|
2. **Introduction**: What the procedure is, common patient concerns
|
|
3. **Jamie's Distinction**: Unique approach, techniques, expertise
|
|
4. **Expected Benefits**: Aesthetic and functional improvements
|
|
5. **Recommended Candidates**: Specific patient profiles
|
|
6. **Procedure Info Table**: Anesthesia, duration, visits, suture removal, recovery, pain level
|
|
7. **FAQ Section**: Common questions from consultation data
|
|
8. **Technical Glossary**: Medical terms in accessible language
|
|
9. **Post-Surgery Care & AS**: Aftercare programs, warranty
|
|
10. **CTA**: Consultation booking guidance
|
|
11. **Compliance Disclaimer**: Required side-effect disclosure
|
|
|
|
---
|
|
|
|
## Customer Segment Messaging
|
|
|
|
| Segment | Strategy |
|
|
|---------|----------|
|
|
| First-time patients | Emphasize safety, expertise, 5-year AS, educational content |
|
|
| Revision surgery | Empathy, problem-solving ability, detailed evaluation process |
|
|
| Referred patients | Maintain trust, personalized care, gratitude |
|
|
|
|
---
|
|
|
|
## Compliance Rules (의료법 제56조)
|
|
|
|
### Prohibited
|
|
- Patient testimonials or treatment experience stories
|
|
- Before/after photos without required disclaimers
|
|
- Effect guarantees ("100% 만족", "완벽한 결과", "보장")
|
|
- Comparative claims ("최고", "1위", "타병원보다")
|
|
- Safety guarantees ("부작용 없음", "완전 안전")
|
|
- Unverified statistics or certifications
|
|
|
|
### Required
|
|
- Individual variation disclosure: "결과는 개인에 따라 다를 수 있습니다"
|
|
- Side-effect notice: "붓기, 멍, 염증 등의 부작용이 발생할 수 있습니다"
|
|
- Consultation recommendation: "반드시 전문의와 상담 후 결정하시기 바랍니다"
|
|
|
|
### Expression Substitutions
|
|
| Prohibited | Compliant Alternative |
|
|
|-----------|----------------------|
|
|
| "완벽한 결과를 보장" | "개인에 따라 결과가 다를 수 있습니다" |
|
|
| "반드시 개선됩니다" | "개선에 도움을 줄 수 있습니다" |
|
|
| "압구정 최고" | "압구정에 위치한" |
|
|
| "타병원보다 우수한" | "독자적인 기법을 사용하는" |
|
|
|
|
---
|
|
|
|
## SEO with Compliance
|
|
|
|
- Integrate keywords naturally without violating ad prohibitions
|
|
- Apply schema markup for medical procedures and local business
|
|
- Optimize for Apgujeong/Gangnam location-based searches
|
|
- Sufficient information density without exaggeration
|
|
|
|
---
|
|
|
|
## Available Resources
|
|
|
|
```
|
|
desktop/
|
|
├── brand_guidelines/
|
|
│ └── brand_voice_guide_korean.md # Korean brand voice guide
|
|
└── regulations/
|
|
└── medical_advertising_law_summary_korean.md # Medical ad law summary
|
|
|
|
code/scripts/
|
|
└── compliance_checker.py # Automated compliance scanning
|
|
```
|
|
|
|
---
|
|
|
|
## Usage Examples
|
|
|
|
### Procedure Page
|
|
```
|
|
"내시경 이마거상술 시술 소개 페이지 작성. 타겟: 30-50대 여성."
|
|
```
|
|
|
|
### Instagram Series
|
|
```
|
|
"자연스러운 눈 성형 관련 인스타그램 5개 시리즈 작성"
|
|
```
|
|
|
|
### Ad Copy
|
|
```
|
|
"퀵매몰법 네이버 검색 광고 카피 3개 버전 작성"
|
|
```
|
|
|
|
**After generating, use `jamie-brand-audit` to review compliance.**
|