Create workspace for building Google Analytics Claude Skill with: - 5 independent components (MCP setup, skill, dimension explorer, Slack reporter, realtime watcher) - Comprehensive project plan and documentation - Step-by-step setup guides for each component Components: 1. MCP Setup - GA4 + BigQuery MCP server installation 2. GA Agent Skill - Core Claude Skill for interactive analysis 3. Dimension Explorer - Validate dims/metrics with explanations 4. Slack Reporter - Automated reports to Slack (P2) 5. Realtime Watcher - Real-time monitoring (deferred) 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
320 lines
9.7 KiB
Markdown
320 lines
9.7 KiB
Markdown
# GA Agent Project Plan (Revised)
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## Architecture Overview
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```
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┌─────────────────────────────────────────────────────────────┐
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│ Infrastructure │
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│ ┌──────────────┐ ┌──────────────┐ ┌──────────────────┐ │
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│ │ GA4 MCP │ │ BigQuery MCP │ │ Dimension Explorer│ │
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│ │ (install) │ │ (install) │ │ (build - small) │ │
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│ └──────────────┘ └──────────────┘ └──────────────────┘ │
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└─────────────────────────────────────────────────────────────┘
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│
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▼
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┌─────────────────────────────────────────────────────────────┐
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│ Claude Skill │
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│ ┌──────────────────────────────────────────────────────┐ │
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│ │ 15-ourdigital-ga-agent │ │
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│ │ • Interactive analysis │ │
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│ │ • Report generation │ │
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│ │ • Period comparisons │ │
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│ └──────────────────────────────────────────────────────┘ │
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└─────────────────────────────────────────────────────────────┘
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│
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▼
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┌─────────────────────────────────────────────────────────────┐
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│ Standalone Services (Later) │
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│ ┌────────────────────┐ ┌────────────────────────────┐ │
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│ │ ga4-slack-reporter │ │ ga4-realtime-watcher │ │
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│ │ (Python service) │ │ (defer or API-based) │ │
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│ └────────────────────┘ └────────────────────────────┘ │
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└─────────────────────────────────────────────────────────────┘
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```
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---
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## Components
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| # | Component | Type | Priority | Effort |
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|---|-----------|------|----------|--------|
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| 1 | MCP Setup | Infrastructure | P0 | Low |
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| 2 | ga-agent-skill | Claude Skill | P0 | Medium |
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| 3 | dimension-explorer | MCP Server / CLI | P1 | Low |
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| 4 | slack-reporter | Standalone Service | P2 | Medium |
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| 5 | realtime-watcher | Standalone Service | P3 | High (defer) |
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---
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## Component 1: MCP Setup
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**Location:** `01-mcp-setup/`
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**Goal:** Install and configure existing MCP servers
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### Tasks
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- [ ] Google Cloud project setup
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- [ ] Enable Analytics Data API
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- [ ] Enable Analytics Admin API
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- [ ] Enable BigQuery API
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- [ ] Service account creation
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- [ ] Create service account
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- [ ] Grant Analytics Viewer role
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- [ ] Grant BigQuery Data Viewer role
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- [ ] Download JSON key
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- [ ] GA4 property access
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- [ ] Add service account to GA4 property
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- [ ] Install GA4 MCP server
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- [ ] Clone `googleanalytics/google-analytics-mcp`
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- [ ] Configure credentials
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- [ ] Test connection
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- [ ] Install BigQuery MCP server
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- [ ] Configure `@ergut/mcp-bigquery-server`
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- [ ] Verify GA4 export dataset access
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- [ ] Add to Claude Code config
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- [ ] Update `~/.claude/mcp_servers.json`
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- [ ] Verify with `mcp-cli servers`
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### Deliverables
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- `01-mcp-setup/setup-guide.md` - Step-by-step instructions
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- `01-mcp-setup/mcp-config.example.json` - Example MCP configuration
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- Working MCP connections verified
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---
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## Component 2: GA Agent Skill (Core)
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**Location:** `02-ga-agent-skill/` → Final: `ourdigital-custom-skills/15-ourdigital-ga-agent/`
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**Goal:** Interactive GA4 analysis and reporting skill
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### Features
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| Feature | Description |
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|---------|-------------|
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| Traffic Analysis | Users, sessions, pageviews with trends |
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| Period Comparison | WoW, MoM, YoY comparisons |
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| Top Content | Pages, sources, campaigns |
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| Report Generation | HTML/PDF reports |
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| BigQuery Queries | Complex analysis on exported data |
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### Triggers (EN/KR)
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- "Analyze GA4 traffic" / "GA4 트래픽 분석"
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- "Compare last week vs this week" / "지난주 대비 비교"
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- "Generate traffic report" / "트래픽 리포트 생성"
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- "Top landing pages" / "인기 랜딩 페이지"
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- "Query BigQuery for GA data" / "BigQuery GA 데이터 조회"
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### Structure
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```
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15-ourdigital-ga-agent/
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├── SKILL.md
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├── scripts/
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│ ├── analyze_traffic.py
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│ ├── compare_periods.py
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│ ├── top_content.py
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│ └── generate_report.py
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├── templates/
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│ └── report.html
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├── references/
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│ └── ga4-api-reference.md
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└── examples/
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└── sample-queries.md
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```
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### Tasks
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- [ ] Create SKILL.md with triggers
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- [ ] Build analysis scripts
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- [ ] analyze_traffic.py
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- [ ] compare_periods.py
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- [ ] top_content.py
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- [ ] Create report template
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- [ ] Add examples
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- [ ] Test with Claude Code
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- [ ] Move to `ourdigital-custom-skills/15-ourdigital-ga-agent/`
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---
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## Component 3: Dimension Explorer
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**Location:** `03-dimension-explorer/`
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**Goal:** Validate GA4 dimensions/metrics with explanations
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### Options
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| Option | Pros | Cons |
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|--------|------|------|
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| **A. MCP Server** | Claude can use directly | More setup |
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| **B. CLI Tool** | Simple, standalone | Manual invocation |
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| **C. Reference JSON** | No code needed | Static, needs refresh |
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**Recommendation:** Start with C (Reference JSON), upgrade to A (MCP Server) later
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### Features
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- List all available dimensions/metrics
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- Validate if a dimension/metric exists
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- Get description, data type, category
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- Fuzzy search for typos
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- Compatibility checking
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### Structure
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```
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03-dimension-explorer/
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├── README.md
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├── fetch_metadata.py # Script to refresh metadata
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├── data/
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│ ├── dimensions.json # All dimensions with descriptions
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│ └── metrics.json # All metrics with descriptions
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└── explorer.py # CLI tool (optional)
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```
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### Tasks
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- [ ] Fetch metadata from GA4 Admin API
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- [ ] Structure as searchable JSON
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- [ ] Create CLI explorer (optional)
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- [ ] Document usage
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---
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## Component 4: Slack Reporter
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**Location:** `04-slack-reporter/`
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**Goal:** Automated GA4 reports to Slack
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### Features
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| Report | Schedule | Content |
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|--------|----------|---------|
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| Daily Summary | 9:00 AM | Users, sessions, top pages |
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| Weekly Digest | Monday 9 AM | WoW comparison, trends |
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| Anomaly Alert | Real-time | Traffic ±30% from baseline |
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### Structure
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```
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04-slack-reporter/
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├── README.md
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├── config.yaml # Schedules, channels, properties
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├── reporter.py # Main service
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├── queries/
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│ ├── daily_summary.py
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│ ├── weekly_digest.py
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│ └── anomaly_check.py
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├── templates/
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│ └── slack_blocks.py # Slack Block Kit templates
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├── requirements.txt
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└── Dockerfile # For deployment
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```
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### Tasks
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- [ ] Create Slack App
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- [ ] Build query functions
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- [ ] Create Slack message templates
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- [ ] Implement scheduler
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- [ ] Add Docker deployment
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- [ ] Document setup
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---
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## Component 5: Realtime Watcher (Deferred)
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**Location:** `05-realtime-watcher/`
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**Goal:** Real-time monitoring snapshots to Slack
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**Status:** Deferred — revisit after components 1-4 complete
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### Simplified Approach (API-based)
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Instead of screenshots:
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1. Fetch real-time data via GA4 Real-time API
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2. Generate chart image with Plotly/Matplotlib
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3. Send to Slack
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### Structure (Future)
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```
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05-realtime-watcher/
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├── README.md
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├── realtime_api.py # Fetch real-time data
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├── chart_generator.py # Generate chart images
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├── watcher.py # Main service
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└── config.yaml
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```
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---
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## Build Order
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```
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Phase 1: Foundation
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├── [1] MCP Setup ←── START HERE
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└── [2] GA Agent Skill (core)
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Phase 2: Enhancements
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├── [3] Dimension Explorer
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└── [4] Slack Reporter
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Phase 3: Advanced (Deferred)
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└── [5] Realtime Watcher
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```
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---
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## Environment Setup
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### Required Credentials
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```bash
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# Google Cloud
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GOOGLE_APPLICATION_CREDENTIALS=/path/to/service-account.json
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GA4_PROPERTY_ID=123456789
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BIGQUERY_PROJECT_ID=your-project
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# Slack (for Component 4)
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SLACK_BOT_TOKEN=xoxb-...
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SLACK_CHANNEL_ID=C0123456789
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```
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### Python Dependencies
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```
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# Core (Components 1-3)
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google-analytics-data>=0.18.0
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google-cloud-bigquery>=3.12.0
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google-auth>=2.23.0
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pandas>=2.0.0
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# Visualization
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plotly>=5.18.0
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jinja2>=3.1.0
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# Slack Reporter (Component 4)
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slack-sdk>=3.23.0
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apscheduler>=3.10.0
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pyyaml>=6.0
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```
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---
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## Quick Start
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```bash
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# Navigate to project
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cd /Users/ourdigital/Projects/claude-skills-factory/ga-agent-project
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# Start with MCP setup
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cat 01-mcp-setup/setup-guide.md
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```
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