Andrew Yim
236be6c580
🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
160 lines
5.0 KiB
Markdown
160 lines
5.0 KiB
Markdown
---
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name: seo-gateway-strategist
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version: 1.0.0
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description: Creates comprehensive SEO-focused gateway page strategies for Korean medical/service websites
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license: OurDigital internal-use ONLY
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---
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# SEO Gateway Page Strategist
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This skill helps you create comprehensive SEO-focused gateway page strategies for Korean medical/service websites, optimized for both Naver and Google.
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## Core Competencies
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1. **Keyword Research & Analysis**: Identifies primary and LSI keywords with search intent mapping
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2. **Content Architecture**: Creates hierarchical page structure optimized for SEO
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3. **Technical SEO Planning**: Defines specific technical requirements and meta optimizations
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4. **Performance Targeting**: Sets measurable KPIs and tracking methodologies
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5. **Competitor Analysis**: Analyzes top-ranking competitors for gap identification
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## When to Use This Skill
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Use this skill when:
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- Planning a new gateway page for any service/procedure category
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- Restructuring existing pages for better SEO performance
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- Conducting keyword research for content planning
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- Setting SEO performance targets and KPIs
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- Analyzing competitor strategies
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## Instructions
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When using this skill, provide:
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1. **Service/Procedure Name**: The main topic for the gateway page (e.g., "눈 성형", "이마 성형")
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2. **Target Market**: Location and demographic information
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3. **Current Performance** (optional): Existing rankings, traffic data if available
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4. **Competitor URLs** (optional): Known competitors to analyze
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## Process Workflow
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### Step 1: Keyword & Intent Analysis
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```python
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# The skill will generate:
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- Primary keyword with monthly search volume
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- 7-10 LSI (Latent Semantic Indexing) keywords
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- User intent distribution (Informational/Comparative/Transactional)
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- Top 3 competitor analysis
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```
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### Step 2: Content Architecture
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The skill creates a complete H1-H3 structure with keyword placement strategy:
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```
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H1: [Primary keyword-optimized headline]
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├── Hero Section
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├── Problem/Solution Framework
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├── Service Categories
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├── Trust & Authority
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├── FAQ Section
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└── Consultation Guide
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```
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### Step 3: Technical SEO Requirements
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Generates specific technical specifications:
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- Meta tags formulas and character limits
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- Schema markup recommendations
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- Internal linking strategy
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- Image optimization guidelines
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- Core Web Vitals targets
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### Step 4: Performance Metrics
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Sets 30/60/90-day KPIs with tracking methodology
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## Example Usage
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### Basic Request:
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```
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"Create an SEO gateway page strategy for 눈 성형"
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```
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### Detailed Request:
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```
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"Create an SEO gateway page strategy for 눈 성형 targeting women aged 25-45 in Gangnam.
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Current ranking: page 2 for main keyword.
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Competitor: www.example-clinic.com/eye-surgery"
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```
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## Output Format
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The skill delivers a structured report containing:
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1. **Keyword Strategy Table**
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- Primary and LSI keywords with search volumes
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- User intent percentages
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- Competitor gap analysis
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2. **Content Architecture Document**
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- Complete page hierarchy (H1-H3)
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- Word count targets per section
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- Keyword placement map
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3. **Technical SEO Checklist**
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- Meta tag templates
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- Schema markup code
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- Performance requirements
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4. **Performance Dashboard**
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- Current baseline metrics
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- Target KPIs with timeline
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- Tracking methodology
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## Templates Included
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- `keyword-research-template.md`: Keyword analysis worksheet
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- `content-architecture-template.md`: Page structure template
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- `seo-checklist-template.md`: Technical SEO requirements
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- `performance-tracking-template.md`: KPI tracking sheet
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## Scripts Included
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- `keyword_analyzer.py`: Automates keyword research and intent analysis
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- `competitor_analyzer.py`: Scrapes and analyzes competitor pages
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- `seo_scorer.py`: Calculates SEO optimization score
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## Best Practices
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1. **Mobile-First Approach**: Always optimize for mobile (70%+ traffic in Korea)
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2. **Naver vs Google**: Consider platform-specific optimization differences
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3. **Local SEO**: Include location modifiers for local intent
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4. **Medical Compliance**: Ensure content meets Korean medical advertising regulations
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5. **User Intent Matching**: Align content with search intent distribution
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## Common Patterns
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### For Medical Services:
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```
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Primary: [시술명]
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LSI: [시술명 비용], [시술명 부작용], [시술명 회복기간], [시술명 전후]
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Intent: 60% Informational, 30% Comparative, 10% Transactional
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```
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### For Local Services:
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```
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Primary: [지역] [서비스명]
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LSI: [지역] [서비스명] 추천, [지역] [서비스명] 잘하는곳, [지역] [서비스명] 가격
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Intent: 40% Informational, 40% Comparative, 20% Transactional
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```
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## Integration Points
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This skill integrates with:
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- Google Search Console for current performance data
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- Naver Webmaster Tools for Naver-specific metrics
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- Analytics platforms for user behavior data
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- Keyword research tools APIs
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## Notes
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- Always validate keyword search volumes with actual tools
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- Consider seasonal trends in search behavior
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- Update strategy based on algorithm changes
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- Monitor competitor movements regularly
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