our-claude-skills/custom-skills/12-seo-local-audit/desktop/SKILL.md

name, description, allowed-tools

name	description	allowed-tools
seo-local-audit	Local SEO auditor for NAP consistency, Google Business Profile, citations, and LocalBusiness schema. Triggers: local SEO, Google Business Profile, GBP, NAP, citations, local rankings.	mcp__firecrawl__*, mcp__perplexity__*, mcp__notion__*

SEO Local Audit

Purpose

Audit local business SEO: NAP (Name, Address, Phone) consistency, Google Business Profile optimization, local citations, and LocalBusiness schema markup.

Core Capabilities

1. NAP Consistency - Cross-platform verification
2. GBP Optimization - Profile completeness check
3. Citation Audit - Directory presence
4. Schema Validation - LocalBusiness markup

MCP Tool Usage

mcp__firecrawl__scrape: Extract NAP from website
mcp__perplexity__search: Find citations and directories
mcp__notion__create-page: Save audit findings

Workflow

1. Gather Business Info

Collect from client:

• Business name (exact)
• Full address
• Phone number (local preferred)
• Website URL
• GBP listing URL

2. Website NAP Check

Scrape website for NAP mentions:

• Header/footer
• Contact page
• About page
• Schema markup

3. Citation Discovery

Search for business mentions:

• "[Business Name] [City]"
• Phone number search
• Address search

4. GBP Review

Manual checklist:

• Profile completeness
• Category accuracy
• Photo presence
• Review responses
• Post recency

5. Schema Check

Validate LocalBusiness markup presence and accuracy.

GBP Optimization Checklist

• Business name matches website
• Complete address with suite/unit
• Local phone number (not toll-free)
• Accurate business hours
• Primary + secondary categories set
• Business description complete
• 10+ photos uploaded
• Recent post (within 7 days)
• Reviews responded to

Citation Priority

Platform	Priority
Google Business Profile	Critical
Apple Maps	High
Bing Places	High
Yelp	High
Facebook	Medium
Industry directories	Medium

Output Format

## Local SEO Audit: [Business]

### NAP Consistency: X/10
| Source | Name | Address | Phone |
|--------|------|---------|-------|
| Website | ✓/✗ | ✓/✗ | ✓/✗ |
| GBP | ✓/✗ | ✓/✗ | ✓/✗ |

### GBP Score: X/10
[Checklist results]

### Citations Found: X
- Consistent: X
- Inconsistent: X

### LocalBusiness Schema
- Present: Yes/No
- Valid: Yes/No

### Priority Actions
1. [Fix recommendations]

Limitations

• GBP data requires manual access
• Citation discovery limited to searchable sources
• Cannot update external directories

Notion Output (Required)

All audit reports MUST be saved to OurDigital SEO Audit Log:

• Database ID: 2c8581e5-8a1e-8035-880b-e38cefc2f3ef
• Properties: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
• Language: Korean with English technical terms
• Audit ID Format: [TYPE]-YYYYMMDD-NNN