Replaces single-vendor (Ahrefs-only) tool defaults with a per-task backend menu across all 14 SEO skills. Each skill now lists every capable MCP in allowed-tools and documents how to pick between Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC in its SKILL.md Data Source Selection section. Tool stubs (~40 new files) populated per skill with capability deltas, call patterns, and explicit "not for this skill when" callouts so the menu is self-correcting. Skills affected: 19-keyword-strategy, 20-serp-analysis, 21-position-tracking, 22-link-building, 23-content-strategy, 24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility, 28-knowledge-graph, 31-competitor-intel, 32-crawl-budget, 33-migration-planner, 34-reporting-dashboard. Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
35 lines
1.2 KiB
Markdown
35 lines
1.2 KiB
Markdown
# Semrush MCP
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Use for **e-commerce keyword discovery**, **organic competitor research**, and **third-party site audit** of stores.
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Call pattern: discovery → `get_report_schema` → `execute_report`.
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## Key reports
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- `keyword_research` — product / category term volume + KD + intent
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- `organic_research` — competitor store organic keywords + top pages
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- `overview_research` — store-level traffic / visibility
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- `siteaudit_research` — store-wide technical SEO audit
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## Example
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```
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mcp__semrush__keyword_research(query="<product term>", database="us")
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mcp__semrush__organic_research(query="<competitor store>", database="us")
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mcp__semrush__siteaudit_research(query="<your store>", database="us")
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```
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Korean market: `database="kr"`.
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## Strengths for this skill
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- Cleanest competitor-store organic view (which product terms drive their traffic).
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- Site audit catches site-wide technical issues quickly.
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- `keyword_research` is the default for product/category term expansion.
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## Not for this skill when
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- **Product schema validation** — OurSEO owns this.
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- **Korean marketplace presence** — WebSearch only.
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- **Catalog crawl with custom configuration** — OurSEO `crawl_website`.
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