our-claude-skills/ourdigital-custom-skills/04-seo-gateway-strategist/SKILL.md

---
name: seo-gateway-strategist
version: 1.0.0
description: Creates comprehensive SEO-focused gateway page strategies for Korean medical/service websites
license: OurDigital internal-use ONLY
---

# SEO Gateway Page Strategist

This skill helps you create comprehensive SEO-focused gateway page strategies for Korean medical/service websites, optimized for both Naver and Google.

## Core Competencies

1. **Keyword Research & Analysis**: Identifies primary and LSI keywords with search intent mapping
2. **Content Architecture**: Creates hierarchical page structure optimized for SEO
3. **Technical SEO Planning**: Defines specific technical requirements and meta optimizations
4. **Performance Targeting**: Sets measurable KPIs and tracking methodologies
5. **Competitor Analysis**: Analyzes top-ranking competitors for gap identification

## When to Use This Skill

Use this skill when:
- Planning a new gateway page for any service/procedure category
- Restructuring existing pages for better SEO performance
- Conducting keyword research for content planning
- Setting SEO performance targets and KPIs
- Analyzing competitor strategies

## Instructions

When using this skill, provide:
1. **Service/Procedure Name**: The main topic for the gateway page (e.g., "눈 성형", "이마 성형")
2. **Target Market**: Location and demographic information
3. **Current Performance** (optional): Existing rankings, traffic data if available
4. **Competitor URLs** (optional): Known competitors to analyze

## Process Workflow

### Step 1: Keyword & Intent Analysis
```python
# The skill will generate:
- Primary keyword with monthly search volume
- 7-10 LSI (Latent Semantic Indexing) keywords
- User intent distribution (Informational/Comparative/Transactional)
- Top 3 competitor analysis
```

### Step 2: Content Architecture
The skill creates a complete H1-H3 structure with keyword placement strategy:
```
H1: [Primary keyword-optimized headline]
├── Hero Section
├── Problem/Solution Framework
├── Service Categories
├── Trust & Authority
├── FAQ Section
└── Consultation Guide
```

### Step 3: Technical SEO Requirements
Generates specific technical specifications:
- Meta tags formulas and character limits
- Schema markup recommendations
- Internal linking strategy
- Image optimization guidelines
- Core Web Vitals targets

### Step 4: Performance Metrics
Sets 30/60/90-day KPIs with tracking methodology

## Example Usage

### Basic Request:
```
"Create an SEO gateway page strategy for 눈 성형"
```

### Detailed Request:
```
"Create an SEO gateway page strategy for 눈 성형 targeting women aged 25-45 in Gangnam. 
Current ranking: page 2 for main keyword. 
Competitor: www.example-clinic.com/eye-surgery"
```

## Output Format

The skill delivers a structured report containing:

1. **Keyword Strategy Table**
   - Primary and LSI keywords with search volumes
   - User intent percentages
   - Competitor gap analysis

2. **Content Architecture Document**
   - Complete page hierarchy (H1-H3)
   - Word count targets per section
   - Keyword placement map

3. **Technical SEO Checklist**
   - Meta tag templates
   - Schema markup code
   - Performance requirements

4. **Performance Dashboard**
   - Current baseline metrics
   - Target KPIs with timeline
   - Tracking methodology

## Templates Included

- `keyword-research-template.md`: Keyword analysis worksheet
- `content-architecture-template.md`: Page structure template
- `seo-checklist-template.md`: Technical SEO requirements
- `performance-tracking-template.md`: KPI tracking sheet

## Scripts Included

- `keyword_analyzer.py`: Automates keyword research and intent analysis
- `competitor_analyzer.py`: Scrapes and analyzes competitor pages
- `seo_scorer.py`: Calculates SEO optimization score

## Best Practices

1. **Mobile-First Approach**: Always optimize for mobile (70%+ traffic in Korea)
2. **Naver vs Google**: Consider platform-specific optimization differences
3. **Local SEO**: Include location modifiers for local intent
4. **Medical Compliance**: Ensure content meets Korean medical advertising regulations
5. **User Intent Matching**: Align content with search intent distribution

## Common Patterns

### For Medical Services:
```
Primary: [시술명]
LSI: [시술명 비용], [시술명 부작용], [시술명 회복기간], [시술명 전후]
Intent: 60% Informational, 30% Comparative, 10% Transactional
```

### For Local Services:
```
Primary: [지역] [서비스명]
LSI: [지역] [서비스명] 추천, [지역] [서비스명] 잘하는곳, [지역] [서비스명] 가격
Intent: 40% Informational, 40% Comparative, 20% Transactional
```

## Integration Points

This skill integrates with:
- Google Search Console for current performance data
- Naver Webmaster Tools for Naver-specific metrics
- Analytics platforms for user behavior data
- Keyword research tools APIs

## Notes

- Always validate keyword search volumes with actual tools
- Consider seasonal trends in search behavior
- Update strategy based on algorithm changes
- Monitor competitor movements regularly