Andrew Yim
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- Rename 00-ourdigital-visual-storytelling to 10-ourdigital-visual-storytelling - Rename 01-ourdigital-research-publisher to 11-ourdigital-research-publisher - Update CLAUDE.md with new skill numbering and add skill 12 (seo-audit) - Skill count updated from 8 to 9 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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OurDigital Blog Style Guide
Channel-Specific Voice & Tone
blog.ourdigital.org (Korean)
Voice: 전문적이면서 친근한 선배 마케터 Tone: 실용적, 데이터 기반, 인사이트 중심
Writing patterns:
- 제목: 핵심 키워드 포함, 30자 이내
- 도입부: 독자의 고민/질문으로 시작
- 본문: 번호 매기기보다 소제목 활용
- 전문용어: 한글(영문) 형식 - 예: 검색엔진최적화(SEO)
- 문장: ~입니다/~습니다 경어체
- 단락: 3-4문장, 모바일 가독성 고려
Example opening:
"구글 상위 노출, 왜 이렇게 어려울까요?
많은 마케터들이 SEO에 시간을 투자하지만
결과가 보이지 않아 좌절합니다.
오늘은 실제로 효과를 본 전략 3가지를 공유합니다."
journal.ourdigital.org (English)
Voice: Thoughtful industry analyst Tone: Insightful, evidence-based, forward-looking
Writing patterns:
- Headlines: Clear value proposition, under 60 chars
- Opening: Hook with industry trend or data point
- Body: Structured arguments with supporting evidence
- Terminology: Define jargon on first use
- Style: Active voice, varied sentence length
- Paragraphs: 2-4 sentences for scannability
Example opening:
"The digital marketing landscape shifted dramatically in 2024.
With AI reshaping search behavior, traditional SEO metrics
no longer tell the full story. Here's what the data reveals—
and what it means for your strategy."
ourstory.day (Korean)
Voice: 성찰하는 동료, 이야기꾼 Tone: 개인적, 진솔한, 영감을 주는
Writing patterns:
- 제목: 감성적, 질문형 또는 은유적
- 도입부: 개인 경험이나 장면 묘사로 시작
- 본문: 이야기 흐름, 대화체 허용
- 문장: ~해요/~네요 부드러운 경어체 가능
- 단락: 자유로운 길이, 호흡에 따라
- 마무리: 열린 질문 또는 여운
Example opening:
"새벽 5시, 아이를 깨우지 않으려 살금살금 책상에 앉았다.
화면에는 어제 작성한 리포트가 그대로 남아있었다.
'이게 정말 내가 하고 싶은 일인가?'
문득 그런 생각이 스쳤다."
Medium (English)
Voice: Knowledgeable peer sharing discoveries Tone: Conversational, practical, slightly informal
Writing patterns:
- Headlines: Curiosity-driven, specific numbers work well
- Opening: Personal anecdote or surprising fact
- Body: Mix of storytelling and practical advice
- Style: First person allowed, contractions okay
- Subheadings: Every 300-400 words
- Closing: Clear takeaway or call-to-action
Example opening:
"I've spent 15 years in digital marketing, and nothing
prepared me for what happened when AI entered the chat.
Last month, I ran an experiment that changed how I think
about content strategy entirely. Let me walk you through it."
Universal Guidelines
SEO Considerations
- Primary keyword in title and first 100 words
- Secondary keywords naturally distributed
- Meta description: 150-160 chars, action-oriented
- URL slug: Short, keyword-rich, no dates
- Alt text for all images
Formatting Rules
- Use
##for main sections,###for subsections - Code blocks with language specification
- Blockquotes for key insights or quotes
- Bold for emphasis (sparingly)
- Lists only when truly listing items
Citation Style
- Inline links preferred over footnotes
- Source attribution: "According to Source Name..."
- Data citations: Include date of data
- Internal links: Reference related OurDigital posts
Word Count Guidelines
| Channel | Target | Min | Max |
|---|---|---|---|
| blog.ourdigital.org | 1,500 | 1,000 | 2,500 |
| journal.ourdigital.org | 1,800 | 1,200 | 3,000 |
| ourstory.day | 1,000 | 500 | 2,000 |
| Medium | 1,500 | 800 | 2,500 |