Andrew Yim
341d5f5a5b
Custom Skills (ourdigital-custom-skills/): - 00-ourdigital-visual-storytelling: Blog featured image prompt generator - 01-ourdigital-research-publisher: Research-to-publication workflow - 02-notion-organizer: Notion workspace management - 03-research-to-presentation: Notion research to PPT/Figma - 04-seo-gateway-strategist: SEO gateway page strategy planning - 05-gateway-page-content-builder: Gateway page content generation - 20-jamie-brand-editor: Jamie Clinic branded content GENERATION - 21-jamie-brand-guardian: Jamie Clinic content REVIEW & evaluation Refinements applied: - All skills converted to SKILL.md format with YAML frontmatter - Added version fields to all skills - Flattened nested folder structures - Removed packaging artifacts (.zip, .skill files) - Reorganized file structures (scripts/, references/, etc.) - Differentiated Jamie skills with clear roles 🤖 Generated with [Claude Code](https://claude.ai/code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
115 lines
3.7 KiB
Markdown
115 lines
3.7 KiB
Markdown
# OurDigital Blog Style Guide
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## Channel-Specific Voice & Tone
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### blog.ourdigital.org (Korean)
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**Voice**: 전문적이면서 친근한 선배 마케터
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**Tone**: 실용적, 데이터 기반, 인사이트 중심
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Writing patterns:
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- 제목: 핵심 키워드 포함, 30자 이내
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- 도입부: 독자의 고민/질문으로 시작
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- 본문: 번호 매기기보다 소제목 활용
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- 전문용어: 한글(영문) 형식 - 예: 검색엔진최적화(SEO)
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- 문장: ~입니다/~습니다 경어체
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- 단락: 3-4문장, 모바일 가독성 고려
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Example opening:
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```
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"구글 상위 노출, 왜 이렇게 어려울까요?
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많은 마케터들이 SEO에 시간을 투자하지만
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결과가 보이지 않아 좌절합니다.
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오늘은 실제로 효과를 본 전략 3가지를 공유합니다."
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```
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### journal.ourdigital.org (English)
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**Voice**: Thoughtful industry analyst
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**Tone**: Insightful, evidence-based, forward-looking
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Writing patterns:
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- Headlines: Clear value proposition, under 60 chars
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- Opening: Hook with industry trend or data point
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- Body: Structured arguments with supporting evidence
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- Terminology: Define jargon on first use
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- Style: Active voice, varied sentence length
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- Paragraphs: 2-4 sentences for scannability
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Example opening:
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```
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"The digital marketing landscape shifted dramatically in 2024.
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With AI reshaping search behavior, traditional SEO metrics
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no longer tell the full story. Here's what the data reveals—
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and what it means for your strategy."
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```
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### ourstory.day (Korean)
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**Voice**: 성찰하는 동료, 이야기꾼
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**Tone**: 개인적, 진솔한, 영감을 주는
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Writing patterns:
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- 제목: 감성적, 질문형 또는 은유적
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- 도입부: 개인 경험이나 장면 묘사로 시작
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- 본문: 이야기 흐름, 대화체 허용
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- 문장: ~해요/~네요 부드러운 경어체 가능
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- 단락: 자유로운 길이, 호흡에 따라
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- 마무리: 열린 질문 또는 여운
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Example opening:
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```
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"새벽 5시, 아이를 깨우지 않으려 살금살금 책상에 앉았다.
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화면에는 어제 작성한 리포트가 그대로 남아있었다.
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'이게 정말 내가 하고 싶은 일인가?'
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문득 그런 생각이 스쳤다."
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```
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### Medium (English)
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**Voice**: Knowledgeable peer sharing discoveries
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**Tone**: Conversational, practical, slightly informal
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Writing patterns:
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- Headlines: Curiosity-driven, specific numbers work well
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- Opening: Personal anecdote or surprising fact
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- Body: Mix of storytelling and practical advice
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- Style: First person allowed, contractions okay
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- Subheadings: Every 300-400 words
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- Closing: Clear takeaway or call-to-action
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Example opening:
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```
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"I've spent 15 years in digital marketing, and nothing
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prepared me for what happened when AI entered the chat.
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Last month, I ran an experiment that changed how I think
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about content strategy entirely. Let me walk you through it."
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```
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## Universal Guidelines
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### SEO Considerations
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- Primary keyword in title and first 100 words
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- Secondary keywords naturally distributed
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- Meta description: 150-160 chars, action-oriented
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- URL slug: Short, keyword-rich, no dates
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- Alt text for all images
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### Formatting Rules
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- Use `##` for main sections, `###` for subsections
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- Code blocks with language specification
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- Blockquotes for key insights or quotes
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- Bold for emphasis (sparingly)
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- Lists only when truly listing items
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### Citation Style
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- Inline links preferred over footnotes
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- Source attribution: "According to [Source Name](URL)..."
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- Data citations: Include date of data
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- Internal links: Reference related OurDigital posts
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## Word Count Guidelines
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| Channel | Target | Min | Max |
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|---------|--------|-----|-----|
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| blog.ourdigital.org | 1,500 | 1,000 | 2,500 |
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| journal.ourdigital.org | 1,800 | 1,200 | 3,000 |
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| ourstory.day | 1,000 | 500 | 2,000 |
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| Medium | 1,500 | 800 | 2,500 |
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