our-claude-skills/ourdigital-custom-skills/04-seo-gateway-strategist/templates/seo-checklist-template.md

# SEO Technical Checklist Template

## Meta Tags Optimization

### Title Tag
- [ ] Length: 50-60 characters
- [ ] Primary keyword at beginning
- [ ] Brand name at end
- [ ] Unique for each page
- [ ] Formula: `[Primary Keyword] - [Value Proposition] | [Brand]`

**Template**: `{primary_keyword} 전문 - {unique_value} | {clinic_name}`
**Example**: `눈 성형 전문 - 자연스러운 라인 | 제이미클리닉`

### Meta Description
- [ ] Length: 150-160 characters
- [ ] Include primary keyword
- [ ] Include 1-2 LSI keywords
- [ ] Clear CTA
- [ ] Unique for each page

**Template**: `{location} {primary_keyword} 전문의가 {benefit}. {credential}. 무료상담 ☎ {phone}`
**Example**: `강남 눈 성형 전문의가 자연스러운 눈매를 디자인합니다. 15년 경력, 10,000건 시술. 무료상담 ☎ 02-1234-5678`

### Open Graph Tags
```html
<meta property="og:title" content="{page_title}">
<meta property="og:description" content="{meta_description}">
<meta property="og:image" content="{featured_image_url}">
<meta property="og:url" content="{page_url}">
<meta property="og:type" content="website">
<meta property="og:locale" content="ko_KR">
```

## Header Tags Structure

- [ ] Only one H1 per page
- [ ] H1 contains primary keyword
- [ ] H2 tags for main sections (5-7)
- [ ] H3 tags for subsections
- [ ] Logical hierarchy maintained
- [ ] Keywords distributed naturally

## Content Optimization

### Keyword Density
- [ ] Primary keyword: 2-3% (20-30 times per 1000 words)
- [ ] LSI keywords: 1-2% each
- [ ] Natural placement (no stuffing)
- [ ] Synonyms and variations used

### Content Structure
- [ ] First 100 words include primary keyword
- [ ] Short paragraphs (3-4 sentences)
- [ ] Bullet points and lists
- [ ] Bold important keywords (sparingly)
- [ ] Internal links: 5-10
- [ ] External links: 2-3 (authoritative)

## Schema Markup

### Medical Procedure Schema
```json
{
  "@context": "https://schema.org",
  "@type": "MedicalProcedure",
  "name": "{procedure_name}",
  "procedureType": "Cosmetic",
  "bodyLocation": "{body_part}",
  "outcome": "{expected_outcome}",
  "preparation": "{preparation_required}",
  "followup": "{followup_care}",
  "provider": {
    "@type": "MedicalOrganization",
    "name": "{clinic_name}",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "{street}",
      "addressLocality": "{city}",
      "addressCountry": "KR"
    }
  }
}
```

### FAQ Schema
```json
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "{question}",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "{answer}"
    }
  }]
}
```

## Image Optimization

- [ ] Descriptive file names: `eye-surgery-before-after-case1.jpg`
- [ ] Alt text with keywords: `눈 성형 전후 사진 - 30대 여성 사례`
- [ ] Compressed file size (< 200KB)
- [ ] WebP format with fallback
- [ ] Lazy loading implemented
- [ ] Image sitemap created

## Performance Optimization

### Page Speed
- [ ] Load time < 3 seconds
- [ ] First Contentful Paint < 1.8s
- [ ] Time to Interactive < 3.8s
- [ ] Total page size < 3MB
- [ ] Requests minimized (< 50)

### Core Web Vitals
- [ ] LCP (Largest Contentful Paint) < 2.5s
- [ ] FID (First Input Delay) < 100ms
- [ ] CLS (Cumulative Layout Shift) < 0.1

## Mobile Optimization

- [ ] Mobile-responsive design
- [ ] Viewport meta tag set
- [ ] Touch-friendly buttons (44x44px minimum)
- [ ] Readable font size (16px minimum)
- [ ] No horizontal scrolling
- [ ] Mobile page speed < 3s

## URL Structure

- [ ] SEO-friendly URL: `/eye-surgery` or `/눈-성형`
- [ ] No special characters
- [ ] Lowercase only
- [ ] Hyphens for word separation
- [ ] Under 60 characters
- [ ] Include primary keyword

## Internal Linking

| From Page | To Page | Anchor Text | Purpose |
|-----------|---------|-------------|---------|
| Gateway | Service Detail | {service_name} | Deep content |
| Gateway | Doctor Profile | {doctor_name} 원장 | Authority |
| Gateway | Pricing | 비용 안내 | Conversion |
| Gateway | Gallery | 시술 전후 사진 | Engagement |
| Gateway | Contact | 상담 예약 | Conversion |

## Naver-Specific Optimization

### Naver Webmaster Tools
- [ ] Site verification complete
- [ ] XML sitemap submitted
- [ ] Robots.txt configured
- [ ] Syndication feed active
- [ ] Site optimization report reviewed

### Naver SEO Elements
- [ ] Title under 30 Korean characters
- [ ] C-Rank tags implemented
- [ ] Image-to-text ratio optimized (40:60)
- [ ] Outbound links minimized
- [ ] Brand search optimization

## Tracking & Analytics

- [ ] Google Analytics 4 installed
- [ ] Google Search Console verified
- [ ] Naver Analytics installed
- [ ] Conversion tracking configured
- [ ] Event tracking for CTAs
- [ ] Heatmap tool installed

## Security & Technical

- [ ] SSL certificate active (HTTPS)
- [ ] WWW/non-WWW redirect configured
- [ ] 404 error page customized
- [ ] XML sitemap generated
- [ ] Robots.txt optimized
- [ ] Canonical URLs set
- [ ] Hreflang tags (if multi-language)

## Quality Checks

### Content Quality
- [ ] No spelling/grammar errors
- [ ] Medical information accurate
- [ ] Legal compliance verified
- [ ] Contact information correct
- [ ] CTAs working properly

### Cross-browser Testing
- [ ] Chrome (Desktop/Mobile)
- [ ] Safari (Desktop/Mobile)
- [ ] Firefox
- [ ] Samsung Internet
- [ ] Naver Whale

## Monthly Monitoring Tasks

- [ ] Keyword ranking check
- [ ] Organic traffic analysis
- [ ] Bounce rate monitoring
- [ ] Conversion rate tracking
- [ ] Competitor analysis
- [ ] Content freshness update
- [ ] Broken link check
- [ ] Page speed test

## Priority Levels

1. **Critical (Day 1)**
   - Title and meta tags
   - H1 optimization
   - Mobile responsiveness
   - Page speed < 4s

2. **High (Week 1)**
   - Schema markup
   - Internal linking
   - Image optimization
   - Content optimization

3. **Medium (Week 2-3)**
   - Naver optimization
   - FAQ implementation
   - Social proof elements
   - Analytics setup

4. **Low (Month 2)**
   - A/B testing
   - Advanced schema
   - Link building
   - Content expansion