Andrew Yim
e519a49cc4
Run the additive migration pass from SKILL-MIGRATION-GUIDE: generate a root SKILL.md for every skill that lacked one, copied from its desktop/SKILL.md (or code/SKILL.md), with name set to the directory name and description + body preserved verbatim. - scripts/migrate_skill_root.py: the reusable, non-destructive migrator (dry-run default). - 61 new root SKILL.md (desktop source for most; code/SKILL.md for 61/62/92). - Untouched: 16/17/95 (already had root); desktop/ and code/ packaging left intact. - All 64 root SKILL.md validate: frontmatter <=1024, kebab name, description present. Still MANUAL (no SKILL.md source — commands/README only), need hand-authored root SKILL.md: 81-mac-optimizer, 90-reference-curator, 91-multi-agent-guide, 94-dintel-bootstrap. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
174 lines
4.4 KiB
Markdown
174 lines
4.4 KiB
Markdown
---
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name: 07-ourdigital-ad-manager
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description: |
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Ad copywriting and keyword research for OurDigital marketing.
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Activated with "ourdigital" keyword for advertising tasks.
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Triggers (ourdigital or our prefix):
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- "ourdigital ad copy", "our ad copy"
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- "ourdigital 광고 카피", "our 광고 카피"
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- "ourdigital keyword", "our keyword"
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- "ourdigital 검색 광고", "our 검색 광고"
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Features:
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- Search ad copywriting (Google, Naver)
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- Display ad copywriting
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- Branded content creation
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- Keyword volume research
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version: "1.0"
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author: OurDigital
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environment: Desktop
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---
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# OurDigital Ad Manager
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Create compelling ad copy and research keywords for OurDigital marketing campaigns.
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## Activation
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Activate with "ourdigital" or "our" prefix:
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- "ourdigital ad copy" / "our ad copy"
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- "ourdigital 광고 카피" / "our 광고 카피"
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- "our keyword research [topic]"
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## Workflow
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### Phase 1: Campaign Brief
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Gather information:
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- **Product/Service**: What are we advertising?
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- **Target audience**: Who are we reaching?
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- **Campaign goal**: Awareness, consideration, or conversion?
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- **Platform**: Google, Naver, Meta, Display?
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- **Budget tier**: Affects keyword competitiveness
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### Phase 2: Keyword Research
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For search campaigns:
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1. **Seed keywords**: Core terms from brief
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2. **Volume research**: Web search for search volume data
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3. **Intent mapping**: Informational → Transactional
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4. **Competitor analysis**: Top-ranking ad copy patterns
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Tools to use:
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- `web_search`: Search volume and trends
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- `web_fetch`: Competitor ad copy analysis
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### Phase 3: Ad Copy Creation
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Generate platform-specific copy following character limits and best practices.
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## Search Ad Copy
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### Google Ads Format
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```
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Headline 1: [30 chars] - Primary keyword + value prop
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Headline 2: [30 chars] - Benefit or CTA
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Headline 3: [30 chars] - Differentiator
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Description 1: [90 chars] - Expand on value
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Description 2: [90 chars] - CTA + urgency
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```
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**Best Practices:**
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- Include keyword in Headline 1
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- Numbers and specifics increase CTR
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- Test emotional vs. rational appeals
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- Include pricing if competitive
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### Naver Search Ad Format
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```
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제목: [25자] - 핵심 키워드 + 가치
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설명: [45자] - 혜택 + 행동 유도
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```
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**Korean Ad Copy Tips:**
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- 존댓말 일관성 유지
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- 숫자와 구체적 혜택 강조
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- 신뢰 요소 포함 (경력, 인증)
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## Display Ad Copy
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### Headlines by Format
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| Format | Max Length | Focus |
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|--------|------------|-------|
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| Leaderboard | 25 chars | Brand + single benefit |
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| Medium Rectangle | 30 chars | Offer + CTA |
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| Responsive | 30 chars | Multiple variations |
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### Copy Formula
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```
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[Problem Recognition] + [Solution Hint] + [CTA]
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"여전히 [문제]? [해결책]으로 [결과]"
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```
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## Branded Content
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For native advertising and sponsored content:
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### OurDigital Tone
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- **Authority without arrogance**: Share expertise, invite questions
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- **Data-backed claims**: Statistics increase credibility
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- **Subtle CTAs**: Education first, promotion second
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### Content Types
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| Type | Length | CTA Style |
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|------|--------|-----------|
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| Sponsored Article | 800-1,200 words | Soft (learn more) |
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| Native Ad | 100-200 words | Medium (discover) |
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| Social Sponsored | 50-100 words | Direct (get started) |
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## Keyword Research Output
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### Research Report Structure
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```
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## Keyword Analysis: [Topic]
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### Primary Keywords
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| Keyword | Volume | Difficulty | Intent |
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|---------|--------|------------|--------|
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| [kw1] | 10K | Medium | Trans |
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### Long-tail Opportunities
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- [keyword phrase 1]: Low competition, high intent
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- [keyword phrase 2]: Rising trend
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### Negative Keywords
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- [irrelevant term 1]
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- [irrelevant term 2]
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### Recommended Ad Groups
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1. [Group Name]: kw1, kw2, kw3
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2. [Group Name]: kw4, kw5, kw6
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```
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## Quick Commands
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| Command | Action |
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|---------|--------|
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| "ourdigital ad copy [product]" | Full ad set |
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| "ourdigital 검색 광고 [키워드]" | Search ads |
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| "ourdigital display ad [campaign]" | Display copy |
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| "ourdigital keyword [topic]" | Volume research |
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## Platform Guidelines
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| Platform | Headline | Description | Key Focus |
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|----------|----------|-------------|-----------|
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| Google | 30×3 | 90×2 | Keyword match |
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| Naver | 25 | 45 | Trust signals |
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| Meta | 40 | 125 | Visual-copy sync |
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| LinkedIn | 150 | 70 | Professional tone |
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## References
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- `shared/references/ad-copy-formulas.md` - Proven copy templates
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- `shared/references/platform-specs.md` - Character limits
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- `01-ourdigital-brand-guide` - Brand voice
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