our-claude-skills/.claude/commands/gtm-audit.md

description

description
Gtm Audit command

GTM Audit

Lightweight Google Tag Manager audit tool.

Triggers

• "audit GTM", "check dataLayer", "GTM 검사"

Capabilities

1. Container Analysis - Tags, triggers, variables inventory
2. DataLayer Validation - Check event structure
3. Form Tracking - Verify form submission events
4. E-commerce Check - Validate purchase/cart events

Scripts

# Audit GTM container
python /Users/ourdigital/Project/our-claude-skills/custom-skills/20-gtm-audit/code/scripts/gtm_audit.py \
  --url https://example.com

# With detailed dataLayer check
python /Users/ourdigital/Project/our-claude-skills/custom-skills/20-gtm-audit/code/scripts/gtm_audit.py \
  --url https://example.com --check-datalayer --output report.json

Audit Checklist

Container Health

• GTM container loads correctly
• No JavaScript errors from GTM
• Container ID matches expected

DataLayer Events

• page_view fires on all pages
• purchase event has required fields
• Form submissions tracked

Common Issues

• Missing ecommerce object
• Incorrect event names (GA4 format)
• Duplicate event firing