Andrew Yim
236be6c580
🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
116 lines
2.3 KiB
Markdown
116 lines
2.3 KiB
Markdown
# GTM Audit Report Template
|
|
|
|
## Executive Summary
|
|
|
|
| Metric | Status |
|
|
|--------|--------|
|
|
| Container Installed | ✅ / ❌ |
|
|
| Container Valid | ✅ / ❌ |
|
|
| DataLayer Active | ✅ / ❌ |
|
|
| Tags Firing | X of Y |
|
|
| Critical Issues | X |
|
|
| Warnings | X |
|
|
|
|
## Container Status
|
|
|
|
**Container ID**: GTM-XXXXXX
|
|
**Installation Position**: head / body
|
|
**Multiple Containers**: Yes / No
|
|
**Noscript Fallback**: Present / Missing
|
|
|
|
### Issues Found
|
|
- [ ] Issue description
|
|
|
|
## DataLayer Analysis
|
|
|
|
### Events Captured
|
|
| Event Name | Count | Has Issues |
|
|
|------------|-------|------------|
|
|
| page_view | 1 | No |
|
|
| add_to_cart | 0 | - |
|
|
|
|
### DataLayer Quality
|
|
- [ ] Initialized before GTM
|
|
- [ ] Standard event naming
|
|
- [ ] Correct data types
|
|
- [ ] E-commerce structure valid
|
|
|
|
## Tag Firing Report
|
|
|
|
### Tags Fired ✅
|
|
| Destination | Events | Parameters |
|
|
|-------------|--------|------------|
|
|
| GA4 | page_view | page_location, page_title |
|
|
| Meta Pixel | PageView | - |
|
|
|
|
### Tags Not Detected ⚠️
|
|
| Expected Tag | Reason | Priority |
|
|
|--------------|--------|----------|
|
|
| GA4 purchase | Event not triggered | High |
|
|
|
|
## Network Request Analysis
|
|
|
|
Total requests captured: X
|
|
|
|
### By Destination
|
|
| Destination | Requests | Status |
|
|
|-------------|----------|--------|
|
|
| GA4 | X | ✅ |
|
|
| Meta | X | ✅ |
|
|
| Google Ads | 0 | ⚠️ |
|
|
|
|
## Issues & Recommendations
|
|
|
|
### Critical 🔴
|
|
1. **Issue Title**
|
|
- Description
|
|
- Impact
|
|
- Recommended Fix
|
|
|
|
### Warning 🟡
|
|
1. **Issue Title**
|
|
- Description
|
|
- Recommended Fix
|
|
|
|
### Info 🔵
|
|
1. **Issue Title**
|
|
- Description
|
|
|
|
## Action Items Checklist
|
|
|
|
### Immediate (Critical)
|
|
- [ ] Action item 1
|
|
- [ ] Action item 2
|
|
|
|
### Short-term (This Week)
|
|
- [ ] Action item 3
|
|
|
|
### Long-term (This Month)
|
|
- [ ] Action item 4
|
|
|
|
## Technical Details
|
|
|
|
### Environment
|
|
- URL Audited: https://example.com
|
|
- Audit Timestamp: YYYY-MM-DD HH:MM:SS
|
|
- Browser: Chromium (headless)
|
|
- Viewport: 1920x1080
|
|
|
|
### Raw Data
|
|
Full JSON report available at: `gtm_audit_report.json`
|
|
|
|
---
|
|
|
|
## Appendix: Tag Destination Reference
|
|
|
|
| Tag Type | Network Pattern |
|
|
|----------|-----------------|
|
|
| GA4 | google-analytics.com/g/collect |
|
|
| UA (Legacy) | google-analytics.com/collect |
|
|
| Google Ads | googleads.g.doubleclick.net |
|
|
| Meta Pixel | facebook.com/tr |
|
|
| LinkedIn | px.ads.linkedin.com |
|
|
| TikTok | analytics.tiktok.com |
|
|
| Kakao | pixel.kakao.com |
|
|
| Naver | wcs.naver.com |
|