Replaces single-vendor (Ahrefs-only) tool defaults with a per-task backend menu across all 14 SEO skills. Each skill now lists every capable MCP in allowed-tools and documents how to pick between Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC in its SKILL.md Data Source Selection section. Tool stubs (~40 new files) populated per skill with capability deltas, call patterns, and explicit "not for this skill when" callouts so the menu is self-correcting. Skills affected: 19-keyword-strategy, 20-serp-analysis, 21-position-tracking, 22-link-building, 23-content-strategy, 24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility, 28-knowledge-graph, 31-competitor-intel, 32-crawl-budget, 33-migration-planner, 34-reporting-dashboard. Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
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Semrush MCP
Default backend for Google SERP overview, organic competitor positions, SERP-feature presence.
Call pattern: discovery → get_report_schema → execute_report.
Key reports (SERP toolkit)
- Domain overview (organic positions, traffic, distribution)
- Position changes (new/lost/improved/declined)
- Organic competitors per keyword
- SERP-feature presence per keyword
Example
mcp__semrush__overview_research(query="<keyword>", database="us")
mcp__semrush__get_report_schema(report_id="<id from above>")
mcp__semrush__execute_report(report_id="<id>", params={"phrase": "<keyword>", "database": "us"})
Korean market: database="kr". Default database="us" per Semrush MCP instructions.
Not for this skill when
- Naver SERP — Semrush is Google-only. Use
our research naver serp. - Raw SERP JSON for parsing all features (PAA list, video carousel items, image pack) — DataForSEO via
our serp liveexposes richer JSON. - Backlink graph for ranking pages — Ahrefs
site-explorer-*is stronger.