Andrew Yim
292cd132c2
In-Action은 OurDigital 서비스 태그라인 체계의 핵심: SEO in Action, Brand in Action, Performance in Action, Data in Action Core Values 최종 확정: 마케팅 과학 / 실행 지향(In-Action) / 지속 성장 Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
160 lines
4.0 KiB
Markdown
160 lines
4.0 KiB
Markdown
---
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name: ourdigital-brand-guide
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description: |
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OurDigital brand standards and style guide reference.
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Activated with "ourdigital" keyword for brand queries.
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Triggers:
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- "ourdigital 브랜드 가이드", "ourdigital brand guide"
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- "ourdigital 톤앤매너", "ourdigital style check"
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- "ourdigital 브랜드 적합성", "ourdigital voice"
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Features:
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- Brand foundation reference
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- Writing style guidelines
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- Visual identity standards
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- Brand compliance checking
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version: "1.1"
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author: OurDigital
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environment: Code
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---
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# OurDigital Brand Guide (Code)
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Reference skill for OurDigital brand standards in Claude Code environment.
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## Activation
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Only with "ourdigital" keyword:
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- "ourdigital 브랜드 가이드"
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- "ourdigital brand check"
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## Brand Quick Reference
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### Identity
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```yaml
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Brand: OurDigital Clinic
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Tagline: 우리 디지털 클리닉 | Your Digital Health Partner
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Mission: 디지털 마케팅 클리닉 for SMBs
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Promise: 진단-처방-측정 가능한 성장
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Philosophy: Precision + Empathy + Evidence
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```
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### Core Values
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| Value | Korean | Metaphor |
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|-------|--------|----------|
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| Marketing Science | 마케팅 과학 | 근거 중심 의학 |
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| In-Action | 실행 지향 | 실행 가능한 처방 |
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| Sustainable Growth | 지속 성장 | 체질 개선 |
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## Channel Tone
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| Channel | Tone |
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|---------|------|
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| ourdigital.org | Professional, Data-driven |
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| blog.ourdigital.org | Analytical, Educational |
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| journal.ourdigital.org | Conversational, Poetic |
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| ourstory.day | Intimate, Authentic |
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## Writing Style
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### Korean Style
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1. **철학-기술 융합**: 기술과 인간적 함의 연결
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2. **역설 활용**: 긴장/모순으로 논증
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3. **수사적 질문**: 질문으로 참여 유도
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4. **우울한 낙관주의**: 불안 인정, 절망 거부
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### Writing Rules
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**Do:**
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- Paradox for structure
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- Rhetorical questions
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- Korean + English technical terms
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- Historical/generational context
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**Don't:**
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- Purely declarative authority
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- Simplistic optimism
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- Prescriptive conclusions
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- Ignoring cultural impact
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## Color Palette
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```css
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/* Primary */
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--d-black: #221814; /* Dark backgrounds */
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--d-olive: #cedc00; /* Primary accent, CTA */
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--d-green: #287379; /* Secondary accent */
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--d-blue: #0075c0; /* Links */
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--d-beige: #f2f2de; /* Light on dark */
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--d-gray: #ebebeb; /* Alt backgrounds */
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--d-border: #cdcac8; /* Borders */
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/* D.HIVE */
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--d-hive-yellow: #ffe100;
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--d-hive-orange: #f1a615;
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--d-hive-skyblue: #21a8bc;
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```
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### Typography
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- Korean: `Noto Sans KR`
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- English: `Noto Sans`, `Inter`
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- Grid: 12-column
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## Brand Compliance
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Check content against:
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1. ✓ Brand name correct (OurDigital Clinic, not Lab/연구소)
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2. ✓ Channel tone match
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3. ✓ Core values reflected (마케팅 과학, 실행 지향, 지속 성장)
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4. ✓ Philosophy alignment
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5. ✓ Language style correct
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6. ✓ Color palette used (#221814/#cedc00)
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7. ✓ Data asset check (analytics/reporting references current)
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## Key Messages
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| Purpose | Message |
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|---------|---------|
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| Tagline | 우리 디지털 클리닉 |
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| Value | 마케팅 과학으로 진단하고, 실행으로 처방합니다 |
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| Process | 진단 → 처방 → 측정 |
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## CTA Library
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```
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무료 상담 신청하기
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SEO 진단 신청하기
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콘텐츠 전략 상담 신청하기
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맞춤 견적 상담받기
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```
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## Deprecated Terms
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| Deprecated | Current | Note |
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|-----------|---------|------|
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| OurDigital Lab | OurDigital Clinic | 2026-04 rebranding |
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| 디지털 연구소 | 디지털 마케팅 클리닉 | Korean equivalent |
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| 데이터 중심 (Core Value) | — | Moved to D.intelligence |
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| 실행 지향 / In-Action | — | Retained (service tagline system) |
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| #1a1a2e | #221814 (O.Black) | Color correction |
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| #4ecdc4 | #cedc00 (O.Olive) | Color correction |
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| Poppins / Lora | Noto Sans KR / Inter | Font standardization |
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## File References
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```
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01-ourdigital-brand-guide/
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├── shared/references/
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│ ├── brand-foundation.md
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│ ├── writing-style.md
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│ └── color-palette.md
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└── shared/assets/
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└── tokens.css
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```
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