Andrew Yim
0bc24d00b9
Complete implementation of OurDigital skills with dual-platform support (Claude Desktop + Claude Code) following standardized structure. Skills created: - 01-ourdigital-brand-guide: Brand reference & style guidelines - 02-ourdigital-blog: Korean blog drafts (blog.ourdigital.org) - 03-ourdigital-journal: English essays (journal.ourdigital.org) - 04-ourdigital-research: Research prompts & workflows - 05-ourdigital-document: Notion-to-presentation pipeline - 06-ourdigital-designer: Visual/image prompt generation - 07-ourdigital-ad-manager: Ad copywriting & keyword research - 08-ourdigital-trainer: Training materials & workshop planning - 09-ourdigital-backoffice: Quotes, proposals, cost analysis - 10-ourdigital-skill-creator: Meta skill for creating new skills Features: - YAML frontmatter with "ourdigital" or "our" prefix triggers - Standardized directory structure (code/, desktop/, shared/, docs/) - Shared environment setup (_ourdigital-shared/) - Comprehensive reference documentation - Cross-skill integration support Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
215 lines
4.5 KiB
Markdown
215 lines
4.5 KiB
Markdown
# Pricing Guide
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OurDigital service pricing and estimation guidelines.
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## Pricing Philosophy
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- **Value-based pricing**: 성과와 가치 기반
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- **Transparency**: 명확한 범위와 산출물
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- **Flexibility**: 고객 상황에 맞는 옵션
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## Service Categories
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### 1. SEO Services
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#### Technical SEO Audit
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| Scope | Duration | Price |
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|-------|----------|-------|
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| Small (50 pages) | 1주 | 300만원 |
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| Medium (200 pages) | 2주 | 400만원 |
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| Large (500+ pages) | 3주 | 500-700만원 |
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**Includes:**
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- Crawl analysis
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- Technical issue identification
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- Priority action plan
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- Implementation guidance
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#### Monthly SEO Management
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| Tier | Activities | Price/월 |
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|------|------------|----------|
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| Basic | Monitoring, reporting | 150만원 |
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| Standard | + Content optimization | 250만원 |
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| Premium | + Link building strategy | 350만원 |
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**Minimum commitment**: 3개월
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#### Local SEO
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| Scope | Price/월 |
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|-------|----------|
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| Single location | 100만원 |
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| Multi-location (2-5) | 150만원 |
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| Enterprise (5+) | 협의 |
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### 2. Data & Analytics
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#### GTM Implementation
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| Complexity | Duration | Price |
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|------------|----------|-------|
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| Basic (5-10 tags) | 1주 | 200만원 |
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| Standard (20-30 tags) | 2주 | 300만원 |
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| Complex (50+ tags) | 3-4주 | 400-600만원 |
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**Includes:**
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- Tag architecture design
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- Implementation
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- QA testing
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- Documentation
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#### GA4 Setup
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| Scope | Duration | Price |
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|-------|----------|-------|
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| Basic setup | 3-5일 | 150만원 |
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| Enhanced (e-commerce) | 1-2주 | 250만원 |
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| Enterprise | 2-3주 | 350-500만원 |
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#### Dashboard Development
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| Type | Platform | Price |
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|------|----------|-------|
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| Standard | Looker Studio | 300만원 |
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| Custom | Tableau/Power BI | 400-600만원 |
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| Executive | Custom design | 500-800만원 |
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**Maintenance**: 50만원/월 (optional)
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### 3. Consulting Services
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#### Brand Consulting
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| Engagement | Duration | Price |
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|------------|----------|-------|
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| Brand audit | 2주 | 300만원 |
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| Brand strategy | 4-6주 | 500-700만원 |
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| Full rebrand | 8-12주 | 800-1500만원 |
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#### Marketing Strategy
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| Scope | Duration | Price |
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|-------|----------|-------|
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| Channel strategy | 2주 | 300만원 |
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| Full marketing plan | 4주 | 500만원 |
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| Annual roadmap | 6주 | 700만원 |
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#### Data Strategy
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| Focus | Duration | Price |
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|-------|----------|-------|
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| Assessment | 2주 | 300만원 |
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| Strategy development | 4주 | 500만원 |
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| Implementation roadmap | 6주 | 700만원 |
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### 4. Training Services
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#### Workshops
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| Format | Duration | Price |
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|--------|----------|-------|
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| Half-day | 4시간 | 100만원 |
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| Full-day | 8시간 | 180만원 |
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| 2-day intensive | 16시간 | 300만원 |
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**Includes:**
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- Customized content
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- Materials
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- Follow-up resources
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#### Corporate Training
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| Package | Sessions | Price |
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|---------|----------|-------|
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| Starter | 4회 | 300만원 |
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| Standard | 8회 | 550만원 |
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| Premium | 12회 | 750만원 |
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**Per session**: 1.5-2시간
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## Pricing Modifiers
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### Discounts
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| Condition | Discount |
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|-----------|----------|
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| Annual contract | 10-15% |
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| Bundle (3+ services) | 10% |
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| Referral client | 5% |
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| Non-profit | 20% |
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### Surcharges
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| Condition | Adjustment |
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|-----------|------------|
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| Rush delivery (<50% normal) | +30% |
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| Weekend/Holiday work | +50% |
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| After-hours support | +25% |
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| International | +Travel costs |
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## Payment Terms
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### Standard Terms
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| Milestone | Payment |
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|-----------|---------|
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| Contract signing | 50% |
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| Mid-project | 25% (optional) |
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| Completion | 50% (or 25%) |
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### Monthly Services
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- 월초 선불
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- 자동이체 할인 (5%)
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### Large Projects (>10M)
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- 협의 기반 마일스톤 지급
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- 최대 4회 분할
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## Quote Calculation
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### Formula
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```
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Base Price
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+ Scope Adjustments (complexity, size)
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+ Rush Fee (if applicable)
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- Discounts (bundle, annual, etc.)
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= Subtotal
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+ VAT (10%)
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= Total
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```
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### Example
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```
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GTM Implementation (Standard): 3,000,000
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+ Complex integrations: +500,000
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+ Rush delivery (2주→1주): +900,000
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- Annual contract discount: -440,000
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= Subtotal: 3,960,000
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+ VAT (10%): 396,000
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= Total: 4,356,000원
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```
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## Validity & Updates
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- 견적 유효기간: 30일
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- 가격표 갱신: 분기별 검토
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- 특별 프로모션: 별도 공지
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## Competitor Reference
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For competitive positioning:
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| Service | OurDigital | Market Range |
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|---------|------------|--------------|
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| SEO Audit | 300-500만 | 200-800만 |
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| GTM Setup | 200-400만 | 150-600만 |
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| Workshop | 100-180만 | 80-300만 |
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**Positioning**: Premium quality, mid-high price range
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