157 lines
5.6 KiB
Markdown
157 lines
5.6 KiB
Markdown
---
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name: seo-ecommerce
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description: |
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E-commerce SEO audit and optimization for product pages, product schema, category taxonomy,
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and Korean marketplace presence.
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Triggers: product SEO, e-commerce audit, product schema, category SEO, Smart Store, marketplace SEO,
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상품 SEO, 이커머스 감사, 쇼핑몰 SEO.
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---
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# E-Commerce SEO Audit
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## Purpose
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Audit e-commerce sites for product page optimization, structured data validation, category taxonomy health, duplicate content issues, and Korean marketplace presence (Naver Smart Store, Coupang, Gmarket, 11번가).
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## Core Capabilities
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1. **Product Page SEO Audit** - Title, meta description, H1, image alt text, internal links, canonical tags
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2. **Product Schema Validation** - Product, Offer, AggregateRating, Review, BreadcrumbList structured data
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3. **Category Taxonomy Analysis** - Depth check, breadcrumbs, faceted navigation handling
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4. **Duplicate Content Detection** - Parameter variants, product variants, pagination issues
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5. **Korean Marketplace Presence** - Naver Smart Store, Coupang, Gmarket, 11번가
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## MCP Tool Usage
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### SEO Data
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```
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our-seo-agent CLI: Primary product page data source (future); use --input for pre-fetched JSON
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WebSearch / WebFetch: Supplementary product page data
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```
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### WebSearch for Marketplace Checks
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```
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WebSearch: Search for brand presence on Korean marketplaces
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WebFetch: Fetch and analyze marketplace listing pages
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```
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### Notion for Report Storage
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```
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mcp__notion__notion-create-pages: Save audit report to SEO Audit Log database
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```
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## Workflow
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### 1. Product Page Audit
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1. Discover product pages via our-seo-agent CLI, pre-fetched JSON, or sitemap crawl
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2. For each product page check:
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- Title tag: contains product name, under 60 chars
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- Meta description: includes price/feature info, under 155 chars
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- Single H1 with product name
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- All product images have descriptive alt text
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- Canonical tag present and correct
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- Sufficient internal links (related products, breadcrumbs)
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- Open Graph tags for social sharing
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3. Score severity: critical/high/medium/low
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### 2. Product Schema Validation
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1. Extract JSON-LD and Microdata from product pages
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2. Validate Product type: name, image, description (required)
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3. Validate Offer: price, priceCurrency, availability (required)
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4. Validate AggregateRating: ratingValue, reviewCount (required)
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5. Validate Review: author, reviewRating (required)
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6. Check BreadcrumbList implementation
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7. Assess Google rich result eligibility
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8. Check Naver Shopping specific requirements (Korean name, KRW price, absolute image URLs)
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### 3. Category Taxonomy Analysis
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1. Crawl category pages from sitemap or homepage navigation
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2. Measure taxonomy depth (warn if > 4 levels)
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3. Check breadcrumb presence on every category page
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4. Identify faceted navigation URLs that are indexable without proper canonicals
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5. Count child category links for structure assessment
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### 4. Duplicate Content Detection
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1. Group URLs by base path (stripping query parameters)
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2. Identify parameter variants (?color=, ?size=, ?sort=)
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3. Detect product variant URL duplicates (e.g., /product-red vs /product-blue)
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4. Flag paginated pages missing self-referencing canonicals
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### 5. Korean Marketplace Presence
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1. Extract brand name from site (og:site_name or title)
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2. Search each marketplace for brand products:
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- Naver Smart Store (smartstore.naver.com)
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- Coupang (coupang.com)
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- Gmarket (gmarket.co.kr)
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- 11번가 (11st.co.kr)
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3. Check Naver Smart Store-specific SEO elements
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4. Verify naver-site-verification meta tag
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5. Check Korean content ratio for Naver visibility
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## Output Format
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```markdown
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## E-Commerce SEO Audit: [domain]
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### Score: [0-100]/100
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### Product Page Issues
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- **Critical**: [count] issues
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- **High**: [count] issues
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- **Medium**: [count] issues
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- **Low**: [count] issues
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#### Top Issues
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1. [severity] [issue_type] - [message]
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Recommendation: [fix]
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### Category Structure
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- Categories found: [count]
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- Max depth: [number]
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- Breadcrumbs present: [count]
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- Faceted navigation issues: [count]
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### Schema Validation
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- Pages with schema: [count]/[total]
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- Valid schemas: [count]
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- Rich result eligible: [count]
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- Common errors: [list]
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### Korean Marketplaces
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- Naver Smart Store: [Found/Not Found]
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- Coupang: [Found/Not Found]
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- Gmarket: [Found/Not Found]
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- 11번가: [Found/Not Found]
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### Recommendations
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1. [Priority fixes ordered by impact]
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```
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## Common Issues
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| Issue | Impact | Fix |
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|-------|--------|-----|
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| Missing Product schema | High | Add JSON-LD Product with offers |
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| No canonical on product variants | High | Add self-referencing canonical |
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| Images without alt text | High | Add product name to alt text |
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| Category depth > 4 levels | Medium | Flatten taxonomy |
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| Missing breadcrumbs | Medium | Add BreadcrumbList schema and visible nav |
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| Faceted nav creating duplicates | High | Use canonical or noindex on filtered pages |
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| Missing Naver verification | Medium | Add naver-site-verification meta tag |
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| Price not in KRW for Korean market | Medium | Add KRW pricing to schema |
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## Limitations
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- Cannot access logged-in areas (member-only products)
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- Marketplace search results may vary by region/IP
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- Large catalogs require sampling (default 50 pages)
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- Cannot validate JavaScript-rendered product content without headless browser
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## Notion Output (Required)
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All audit reports MUST be saved to OurDigital SEO Audit Log:
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- **Database ID**: `2c8581e5-8a1e-8035-880b-e38cefc2f3ef`
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- **Properties**: Issue (title), Site (url), Category (E-Commerce SEO), Priority, Found Date, Audit ID
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- **Language**: Korean with English technical terms
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- **Audit ID Format**: ECOM-YYYYMMDD-NNN
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