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Andrew Yim 5f66f57a8e Rebuild estimate engine to effort-based SOW model

Replace flat per-service ranges with OurDigital's real quoting model
(role_rate × billing_rate 0.70 × standard hours), sourced from the
06_Working Template quotes:
- rate_card.yaml: role rate card, billing/basis/terms, tools, scaling bands
- sow_templates.yaml: basic + treatment task-hour templates
- estimate.py: assemble SOW from findings, scale Technical/On-page hours by
  properties_total, 제안가 = 합계 floored to 500k
- build_deck.py: estimate slide shows module 소계 + 제안가 (point)
- findings_to_service.md / SKILL.md / DESIGN.md: synced to new model

Validated: reproduces real Basic ₩10.5M and Treatment ₩25.0M exactly;
SHR (25 properties) scales to ₩71.5M, L'Escape (1) = ₩25.0M.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

2026-05-28 00:51:52 +09:00

1.8 KiB

Raw Blame History

Findings → estimate mapping (effort-based)

estimate.py builds the 견적 from sow_templates.yaml priced via rate_card.yaml: cost = role_rate × billing_rate (0.70) × standard_hours, grouped by module; 제안가 = 합계 floored to rounding_unit. This mirrors OurDigital/D.intelligence's real SOW-based quoting.

Baseline selection (basic vs treatment)

treatment if any finding severity == critical OR entity.properties_total > 3
else basic
override with --baseline.

Module inclusion

Each baseline carries the standard module set (P&M · Technical SEO · On-page SEO · SEO Growth), matching real quotes. Findings justify modules via the trigger field in sow_templates.yaml:

Module	trigger finding classes
Planning & Management	always
Technical SEO	crawlability, cwv, schema_entity
On-page SEO	onpage, schema_entity
SEO Growth	measurement, always

Hours scaling (portfolio)

Tasks marked scale: true (Technical SEO + On-page SEO) have their hours multiplied sub-linearly by entity.properties_total per rate_card.scaling.bands. P&M and SEO Growth stay fixed (management/KPI overhead is ~flat). A single-property prospect → ×1.0, which reproduces the real single-site quotes exactly.

Tools & terms

tools (e.g. SEMrush Guru) are listed separately — client-subscribed, with +15% procurement markup if billed through us. VAT 별도 · 유효기간 14d · 현금 · 절사 from rate_card.terms.

Validated reproduction (2026-05-28)

treatment ×1.0 → 합계 25,340,000 → 제안가 25,000,000 (real Treatment quote)
basic ×1.0 → 합계 10,612,000 → 제안가 10,500,000 (real Basic quote)

Edit rate_card.yaml and sow_templates.yaml together when rates or standard hours change.

1.8 KiB Raw Blame History Unescape Escape