Replaces single-vendor (Ahrefs-only) tool defaults with a per-task backend menu across all 14 SEO skills. Each skill now lists every capable MCP in allowed-tools and documents how to pick between Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC in its SKILL.md Data Source Selection section. Tool stubs (~40 new files) populated per skill with capability deltas, call patterns, and explicit "not for this skill when" callouts so the menu is self-correcting. Skills affected: 19-keyword-strategy, 20-serp-analysis, 21-position-tracking, 22-link-building, 23-content-strategy, 24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility, 28-knowledge-graph, 31-competitor-intel, 32-crawl-budget, 33-migration-planner, 34-reporting-dashboard. Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
1.4 KiB
1.4 KiB
Semrush MCP
In the KPI framework, Semrush is the default for organic traffic + visibility + competitor KPIs.
Call pattern: discovery → get_report_schema → execute_report.
KPI dimensions served by Semrush
| KPI | Report |
|---|---|
| Organic traffic (estimate) | overview_research |
| Traffic value (USD) | overview_research |
| Visibility / ranking distribution | tracking_research, organic_research |
| Top organic keywords | organic_research |
| Authority Score (DR alternative) | backlink_research |
| Competitor organic share | organic_research |
| Period-over-period traffic delta | trends_research |
Example
mcp__semrush__overview_research(query="<domain>", database="us")
mcp__semrush__tracking_research(query="<keyword>", database="us")
mcp__semrush__trends_research(query="<domain>", database="us")
Korean market: database="kr".
Strengths for this skill
- Cleanest combined traffic-value + visibility dashboard per domain.
trends_researchexposes period-over-period directly.- Default backend for the project's SEO KPI map.
Not for this skill when
- Backlink / DR KPI — Ahrefs is the default for this dimension.
- First-party clicks/impressions/CTR — GSC via
our research search-console. - GA4 KPI (sessions, conversions, bounce) —
our research ga4 *. - Local KPI (GBP) —
our collect gbp */our audit local.