e527fb4b0f
Replaces single-vendor (Ahrefs-only) tool defaults with a per-task backend menu across all 14 SEO skills. Each skill now lists every capable MCP in allowed-tools and documents how to pick between Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC in its SKILL.md Data Source Selection section. Tool stubs (~40 new files) populated per skill with capability deltas, call patterns, and explicit "not for this skill when" callouts so the menu is self-correcting. Skills affected: 19-keyword-strategy, 20-serp-analysis, 21-position-tracking, 22-link-building, 23-content-strategy, 24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility, 28-knowledge-graph, 31-competitor-intel, 32-crawl-budget, 33-migration-planner, 34-reporting-dashboard. Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
41 lines
1.4 KiB
Markdown
41 lines
1.4 KiB
Markdown
# Semrush MCP
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In the KPI framework, Semrush is the **default for organic traffic + visibility + competitor KPIs**.
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Call pattern: discovery → `get_report_schema` → `execute_report`.
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## KPI dimensions served by Semrush
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| KPI | Report |
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|---|---|
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| Organic traffic (estimate) | `overview_research` |
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| Traffic value (USD) | `overview_research` |
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| Visibility / ranking distribution | `tracking_research`, `organic_research` |
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| Top organic keywords | `organic_research` |
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| Authority Score (DR alternative) | `backlink_research` |
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| Competitor organic share | `organic_research` |
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| Period-over-period traffic delta | `trends_research` |
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## Example
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```
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mcp__semrush__overview_research(query="<domain>", database="us")
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mcp__semrush__tracking_research(query="<keyword>", database="us")
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mcp__semrush__trends_research(query="<domain>", database="us")
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```
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Korean market: `database="kr"`.
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## Strengths for this skill
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- Cleanest combined traffic-value + visibility dashboard per domain.
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- `trends_research` exposes period-over-period directly.
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- Default backend for the project's SEO KPI map.
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## Not for this skill when
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- **Backlink / DR KPI** — Ahrefs is the default for this dimension.
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- **First-party clicks/impressions/CTR** — GSC via `our research search-console`.
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- **GA4 KPI** (sessions, conversions, bounce) — `our research ga4 *`.
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- **Local KPI (GBP)** — `our collect gbp *` / `our audit local`.
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