Andrew Yim
55d450e635
Restructured from Claude Desktop extracted skills into standard dual-platform packages (code/ + desktop/) aligned with existing skill conventions. - 46: Journal/blog content editor for journal.jamie.clinic - 47: Multi-channel marketing content editor with compliance checker - Updated CLAUDE.md skill registry and directory layout Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
75 lines
2.4 KiB
Markdown
75 lines
2.4 KiB
Markdown
# CLAUDE.md
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## Overview
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Jamie Clinic marketing content editor. Creates compliant marketing copy optimized for all digital channels: website, blog, SNS, ads, email, and patient communications.
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## Quick Start
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```bash
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# Check content compliance
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python code/scripts/compliance_checker.py --input draft.md
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# With detailed report
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python code/scripts/compliance_checker.py --input draft.md --verbose --output report.json
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```
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## Scripts
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| Script | Purpose |
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|--------|---------|
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| `code/scripts/compliance_checker.py` | Scan content for medical ad law violations |
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## Content Types
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- Website procedure pages (시술 소개 페이지)
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- Blog posts for Naver/website
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- Instagram captions and series
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- YouTube scripts and descriptions
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- Search ad copy (Naver, Google, Meta)
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- KakaoTalk channel messages
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- Email marketing campaigns
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- Patient education materials
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## Channel Tone Guide
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| Channel | Tone | Focus |
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|---------|------|-------|
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| Website | Professional, educational | Trust building, thorough info |
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| Blog | Educational, accessible | SEO, step-by-step |
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| Instagram | Sensory, concise | Core message + hashtags |
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| YouTube | Professional, easy | Step-by-step with visuals |
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| KakaoTalk | Friendly, helpful | Quick info, action-oriented |
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| Ads | Factual, compliant | No superlatives or guarantees |
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## Brand Voice (Quick Reference)
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- Professional medical authority + family-like warmth
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- "답정남" character: clear, logical, honest
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- Emphasize: safety, naturalness, transparency, quality assurance
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- Key differentiators: director's personal care, 5-year AS, revision expertise
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## Compliance Rules
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Checks for Korean medical advertising regulations (의료법 제56조):
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- No exaggerated claims or effect guarantees
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- No patient testimonials or experience stories
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- No before/after comparisons without disclaimers
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- No competitor comparisons or superiority claims
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- No safety guarantees ("부작용 없음")
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- Required: side-effect notice, individual variation disclosure
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## Workflow
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1. Define channel, audience, and objective
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2. Generate content with channel-specific tone
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3. Run compliance checker: `python code/scripts/compliance_checker.py --input draft.md`
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4. Fix flagged issues
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5. Submit to `41-jamie-brand-audit` for final review
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## References
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See `desktop/` for:
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- `brand_guidelines/brand_voice_guide_korean.md` - Korean brand voice guide
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- `regulations/medical_advertising_law_summary_korean.md` - Medical ad law summary
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