e527fb4b0f
Replaces single-vendor (Ahrefs-only) tool defaults with a per-task backend menu across all 14 SEO skills. Each skill now lists every capable MCP in allowed-tools and documents how to pick between Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC in its SKILL.md Data Source Selection section. Tool stubs (~40 new files) populated per skill with capability deltas, call patterns, and explicit "not for this skill when" callouts so the menu is self-correcting. Skills affected: 19-keyword-strategy, 20-serp-analysis, 21-position-tracking, 22-link-building, 23-content-strategy, 24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility, 28-knowledge-graph, 31-competitor-intel, 32-crawl-budget, 33-migration-planner, 34-reporting-dashboard. Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
36 lines
1.4 KiB
Markdown
36 lines
1.4 KiB
Markdown
# Semrush MCP
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**Default** for competitor organic profile, keyword overlap, traffic trends, and competitor auto-discovery.
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Call pattern: discovery → `get_report_schema` → `execute_report`.
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## Key reports
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- `organic_research` — organic keywords + competitor pulls for any domain
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- `trends_research` — period-over-period traffic deltas
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- `overview_research` — domain-level traffic/visibility for the comparison matrix
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- `backlink_research` — Authority Score and referring-domain counts (paired with Ahrefs for cross-check)
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## Example
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```
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mcp__semrush__organic_research(query="<target>", database="us")
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mcp__semrush__organic_research(query="<competitor>", database="us")
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mcp__semrush__trends_research(query="<target>", database="us")
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mcp__semrush__overview_research(query="<competitor>", database="us")
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```
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Korean market: `database="kr"`.
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## Strengths for this skill
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- **Auto-discovery** of organic competitors via `organic_research`.
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- Cleanest **keyword overlap** computation across target + competitors.
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- `trends_research` directly exposes period-over-period — required for threat scoring.
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## Not for this skill when
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- **Backlink-focused competitor comparison** — Ahrefs `site-explorer-organic-competitors` + `-backlinks-stats` is stronger.
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- **Korean Naver competitor presence** — Semrush is Google-only. Use `our research naver *` + WebSearch.
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- **SERP overlap spot-check** — `mcp__ourseo__check_serp` is cheaper.
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