64 lines
2.7 KiB
Markdown
64 lines
2.7 KiB
Markdown
---
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description: SEO KPI framework - unified metrics, health scores, ROI estimation
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---
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# SEO KPI Framework
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Unified KPI aggregation across all SEO dimensions with health scores, baselines, and ROI estimation.
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## Triggers
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- "SEO KPI", "SEO performance", "health score", "SEO ROI"
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## Capabilities
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1. **KPI Aggregation** - Unified metrics across 7 dimensions (traffic, rankings, engagement, technical, content, links, local)
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2. **Health Score** - Weighted 0-100 score with trend indicators
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3. **Baseline & Targets** - Establish baselines and set 30/60/90-day targets
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4. **Performance Reporting** - Period-over-period comparison (MoM, QoQ, YoY)
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5. **Executive Summary** - Top wins, concerns, and recommendations
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6. **ROI Estimation** - Organic traffic cost valuation
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## Scripts
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```bash
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# Aggregate KPIs
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python /Users/ourdigital/Project/our-claude-skills/custom-skills/25-seo-kpi-framework/code/scripts/kpi_aggregator.py \
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--url https://example.com --json
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# Set baseline
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python /Users/ourdigital/Project/our-claude-skills/custom-skills/25-seo-kpi-framework/code/scripts/kpi_aggregator.py \
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--url https://example.com --set-baseline --json
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# Compare against baseline
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python /Users/ourdigital/Project/our-claude-skills/custom-skills/25-seo-kpi-framework/code/scripts/kpi_aggregator.py \
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--url https://example.com --baseline baseline.json --json
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# With ROI estimation
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python /Users/ourdigital/Project/our-claude-skills/custom-skills/25-seo-kpi-framework/code/scripts/kpi_aggregator.py \
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--url https://example.com --roi --json
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# Monthly performance report
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python /Users/ourdigital/Project/our-claude-skills/custom-skills/25-seo-kpi-framework/code/scripts/performance_reporter.py \
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--url https://example.com --period monthly --json
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# Quarterly report
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python /Users/ourdigital/Project/our-claude-skills/custom-skills/25-seo-kpi-framework/code/scripts/performance_reporter.py \
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--url https://example.com --period quarterly --json
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# Custom date range
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python /Users/ourdigital/Project/our-claude-skills/custom-skills/25-seo-kpi-framework/code/scripts/performance_reporter.py \
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--url https://example.com --from 2025-01-01 --to 2025-03-31 --json
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# Executive summary only
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python /Users/ourdigital/Project/our-claude-skills/custom-skills/25-seo-kpi-framework/code/scripts/performance_reporter.py \
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--url https://example.com --period monthly --executive --json
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```
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## Output
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- Unified KPI dashboard with health score (0-100)
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- 7-dimension breakdown (traffic, rankings, engagement, technical, content, links, local)
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- Trend indicators (up/down/stable) per dimension
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- 30/60/90-day targets with progress tracking
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- Executive summary with top wins and concerns
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- Reports saved to Notion SEO Audit Log (Category: SEO KPI & Performance)
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