Files
our-claude-skills/custom-skills/01-ourdigital-brand-guide/README.md
Andrew Yim 0bc24d00b9 feat: Add OurDigital custom skills package (10 skills)
Complete implementation of OurDigital skills with dual-platform support
(Claude Desktop + Claude Code) following standardized structure.

Skills created:
- 01-ourdigital-brand-guide: Brand reference & style guidelines
- 02-ourdigital-blog: Korean blog drafts (blog.ourdigital.org)
- 03-ourdigital-journal: English essays (journal.ourdigital.org)
- 04-ourdigital-research: Research prompts & workflows
- 05-ourdigital-document: Notion-to-presentation pipeline
- 06-ourdigital-designer: Visual/image prompt generation
- 07-ourdigital-ad-manager: Ad copywriting & keyword research
- 08-ourdigital-trainer: Training materials & workshop planning
- 09-ourdigital-backoffice: Quotes, proposals, cost analysis
- 10-ourdigital-skill-creator: Meta skill for creating new skills

Features:
- YAML frontmatter with "ourdigital" or "our" prefix triggers
- Standardized directory structure (code/, desktop/, shared/, docs/)
- Shared environment setup (_ourdigital-shared/)
- Comprehensive reference documentation
- Cross-skill integration support

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-31 16:50:17 +07:00

2.3 KiB

OurDigital Brand Guide

Reference skill for OurDigital brand standards, writing style, and visual identity.

Purpose

This skill provides comprehensive brand guidelines for:

  • Brand foundation (mission, values, positioning)
  • Writing style (Korean/English)
  • Visual identity (colors, typography)
  • Channel-specific tone and manner
  • Brand compliance checking

Activation

Only activates with "ourdigital" keyword:

  • "ourdigital 브랜드 가이드"
  • "ourdigital brand guide"
  • "ourdigital 톤앤매너"
  • "ourdigital 스타일 체크"

Structure

01-ourdigital-brand-guide/
├── code/
│   └── SKILL.md              # Claude Code version
├── desktop/
│   └── SKILL.md              # Claude Desktop version
├── shared/
│   ├── references/
│   │   ├── brand-foundation.md   # Complete brand identity
│   │   ├── writing-style.md      # Writing guidelines
│   │   └── color-palette.md      # Visual identity
│   └── assets/
│       └── tokens.css            # CSS variables
├── docs/
│   ├── CHANGELOG.md
│   └── logs/
└── README.md

Quick Reference

Brand Identity

Element Content
Brand Name OurDigital Clinic
Tagline 우리 디지털 클리닉 | Your Digital Health Partner
Philosophy Precision + Empathy + Evidence

Core Values

  • Data-driven (데이터 중심) - 정밀 검사
  • In-Action (실행 지향) - 실행 가능한 처방
  • Marketing Science (마케팅 과학) - 근거 중심 의학

Channel Tones

Channel Tone
ourdigital.org Professional, Data-driven
blog.ourdigital.org Analytical, Educational
journal.ourdigital.org Conversational, Poetic
ourstory.day Intimate, Authentic

Primary Colors

Color HEX Usage
D.Black #221814 Dark backgrounds
D.Olive #cedc00 Primary accent, CTA
D.Green #287379 Secondary accent
D.Blue #0075c0 Links

Sources

  • OurDigital Brand Guide
  • Notion: Our Digital Blog Styleguide
  • Notion: Brand Color Palette
  • Notion: OurDigital 브랜드 가이드 시스템 프레임워크

Version

  • Current: 1.0.0
  • Author: OurDigital
  • Environment: Both (Desktop & Code)