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Andrew Yim 292cd132c2 [brand] Core Values 수정: In-Action 유지 (Performance-driven → In-Action 복원)

In-Action은 OurDigital 서비스 태그라인 체계의 핵심:
SEO in Action, Brand in Action, Performance in Action, Data in Action

Core Values 최종 확정: 마케팅 과학 / 실행 지향(In-Action) / 지속 성장

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>

2026-04-06 00:33:59 +09:00

4.0 KiB

Raw Blame History

name, description, version, author, environment

name	description	version	author	environment
ourdigital-brand-guide	OurDigital brand standards and style guide reference. Activated with "ourdigital" keyword for brand queries. Triggers: - "ourdigital 브랜드 가이드", "ourdigital brand guide" - "ourdigital 톤앤매너", "ourdigital style check" - "ourdigital 브랜드 적합성", "ourdigital voice" Features: - Brand foundation reference - Writing style guidelines - Visual identity standards - Brand compliance checking	1.1	OurDigital	Code

OurDigital Brand Guide (Code)

Reference skill for OurDigital brand standards in Claude Code environment.

Activation

Only with "ourdigital" keyword:

"ourdigital 브랜드 가이드"
"ourdigital brand check"

Brand Quick Reference

Identity

Brand: OurDigital Clinic
Tagline: 우리 디지털 클리닉 | Your Digital Health Partner
Mission: 디지털 마케팅 클리닉 for SMBs
Promise: 진단-처방-측정 가능한 성장
Philosophy: Precision + Empathy + Evidence

Core Values

Value	Korean	Metaphor
Marketing Science	마케팅 과학	근거 중심 의학
In-Action	실행 지향	실행 가능한 처방
Sustainable Growth	지속 성장	체질 개선

Channel Tone

Channel	Tone
ourdigital.org	Professional, Data-driven
blog.ourdigital.org	Analytical, Educational
journal.ourdigital.org	Conversational, Poetic
ourstory.day	Intimate, Authentic

Writing Style

Korean Style

철학-기술 융합: 기술과 인간적 함의 연결
역설 활용: 긴장/모순으로 논증
수사적 질문: 질문으로 참여 유도
우울한 낙관주의: 불안 인정, 절망 거부

Writing Rules

Do:

Paradox for structure
Rhetorical questions
Korean + English technical terms
Historical/generational context

Don't:

Purely declarative authority
Simplistic optimism
Prescriptive conclusions
Ignoring cultural impact

Color Palette

/* Primary */
--d-black: #221814;   /* Dark backgrounds */
--d-olive: #cedc00;   /* Primary accent, CTA */
--d-green: #287379;   /* Secondary accent */
--d-blue: #0075c0;    /* Links */
--d-beige: #f2f2de;   /* Light on dark */
--d-gray: #ebebeb;    /* Alt backgrounds */
--d-border: #cdcac8;  /* Borders */

/* D.HIVE */
--d-hive-yellow: #ffe100;
--d-hive-orange: #f1a615;
--d-hive-skyblue: #21a8bc;

Typography

Korean: Noto Sans KR
English: Noto Sans, Inter
Grid: 12-column

Brand Compliance

Check content against:

✓ Brand name correct (OurDigital Clinic, not Lab/연구소)
✓ Channel tone match
✓ Core values reflected (마케팅 과학, 실행 지향, 지속 성장)
✓ Philosophy alignment
✓ Language style correct
✓ Color palette used (#221814/#cedc00)
✓ Data asset check (analytics/reporting references current)

Key Messages

Purpose	Message
Tagline	우리 디지털 클리닉
Value	마케팅 과학으로 진단하고, 실행으로 처방합니다
Process	진단 → 처방 → 측정

CTA Library

무료 상담 신청하기
SEO 진단 신청하기
콘텐츠 전략 상담 신청하기
맞춤 견적 상담받기

Deprecated Terms

Deprecated	Current	Note
OurDigital Lab	OurDigital Clinic	2026-04 rebranding
디지털 연구소	디지털 마케팅 클리닉	Korean equivalent
데이터 중심 (Core Value)	—	Moved to D.intelligence
실행 지향 / In-Action	—	Retained (service tagline system)
#1a1a2e	#221814 (O.Black)	Color correction
#4ecdc4	#cedc00 (O.Olive)	Color correction
Poppins / Lora	Noto Sans KR / Inter	Font standardization

File References

01-ourdigital-brand-guide/
├── shared/references/
│   ├── brand-foundation.md
│   ├── writing-style.md
│   └── color-palette.md
└── shared/assets/
    └── tokens.css

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