Andrew Yim
8189473008
Standardize all 9 dintel-* skills + shared infrastructure against the new D.intelligence canon (brand-canon, fact-sheet, service-architecture, naming-conventions v1.0) and BRAND-GUIDE v1.3. Term replacements (applied across SKILL.md, CLAUDE.md, scripts, refs): - Slogan: SMART Marketing Clinic -> SMART Marketing Intelligence (Clinic is now an OurDigital asset; split enforced) - Core Values: Scientific/Practical -> Science/Practice - MD category: Marketing Diagnosis -> Measurement Design - Brand Character: 마케팅 주치의 -> 성과중심의 데이터 기반 마케팅 과학자 - Address: 송파테라타워/황새울로 -> 판교글로벌비즈센터 1층 36호 (13449) - External email: contact@ -> info@dintelligence.co.kr - CEO title: D.HIVE CEO & Founder / Senior Advisor -> 대표이사 - Tone keywords: Scientific/Practical/Outcome-oriented -> Science-driven/Practice-oriented/Outcome-focused - Foreign-word literals: 감사 보고서/리포트/결과 -> 진단 ~ (audit->진단) - Adjacent services: removed Courses (transferred to OurDigital Practice) Structural changes: - Insert "v1.3 정합성 - 단일 진실" block citing canon docs in all 9 SKILL.md files (preserves single source of truth at runtime). - Bump version (1.0->1.1 or 1.1->1.2) and add canon_compliance: v1.3 + last_updated: 2026-05-18 to every frontmatter. - Expand brand.py: CORPORATE/LAB dicts (full address, biz reg, CEO), TRANSLATION_STANDARDS, ADJACENT_SERVICES. PROHIBITED_WORDS grew 13 -> 24 entries so Brand Guardian flags legacy phrases at runtime. - Rewrite _dintel-shared/references/dintelligence_brand_guide.md as v1.3 canon mirror; sync brand-editor's local copy (no drift). - Pin design-system reference header to 2026 PPTX v2.0. - Refresh 73-quotation generate_quotation.py (Sheet 1 cover, Sheet 5 terms) and 71-brand-editor generate_credential.py output. - Update audit template title (감사 -> 진단). Verified by 93-check compliance suite covering frontmatter, canon citation, prohibited-term grep, Python compile + runtime imports, and an end-to-end smoke test that generates a quotation .xlsx and inspects cell content for v1.3 strings + absence of legacy strings. Refs: knowledge-base/canon/{brand-canon,fact-sheet,service-architecture,naming-conventions}.md v1.0 02_Brand/BRAND-GUIDE-v1.3.md knowledge-base/TODO-claude-code-skill-rebuild.md knowledge-base/gotcha/01_outdated-facts.md (10 cases) Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
108 lines
4.7 KiB
Markdown
108 lines
4.7 KiB
Markdown
# D.intelligence Brand Editor & Copywriter
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> **Agent #71** | `dintel-brand-editor` v1.2.0 | D.intelligence Agent Corps
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> canon_compliance: v1.3 | last_updated: 2026-05-18
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> ⚠️ **canon 1순위**: `knowledge-base/canon/{brand-canon,fact-sheet,service-architecture,naming-conventions}.md` v1.0. 본 directive는 요약본 — 충돌 시 canon이 우선.
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Generate brand-compliant content and evaluate existing content against the D.intelligence writing style guide.
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## Agent Corps Context
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- **Agent #71** — Brand Editor & Copywriter
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- **Collaborates with**: Agent #70 (Brand Guardian) for compliance review
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- **Shared constants**: `_dintel-shared/src/dintel/brand.py` (colors, terminology, style tokens)
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## Universal Guardrails
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1. **Never send to clients without Andrew's approval** — All client-facing content requires Andrew's review.
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2. **Never delete — always archive** — Move outdated content to archive; never permanently delete.
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3. **Never commit pricing without Andrew's sign-off** — Pricing and fee content requires explicit approval.
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4. **Korean-first, bilingual notation** — Korean primary; jargon uses 한글(English) notation on first use.
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5. **Never cross-reference client data without consent** — Client data is siloed by account.
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## Quick Reference
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- **Brand**: D.intelligence — Marketing Intelligence 파트너
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- **Brand Character**: 성과중심의 데이터 기반 마케팅 과학자
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- **Website**: dintelligence.co.kr
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- **External inbox**: info@dintelligence.co.kr
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- **Tagline**: Analysis, Treatment & Growth
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- **Internal Motto**: Think Forward (서명·푸터 한정)
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- **Experiential dimension**: SMART Marketing Intelligence
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- **Brand Guide (mirror)**: `../../_dintel-shared/references/dintelligence_brand_guide.md`
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- **Shared Constants**: `../../_dintel-shared/src/dintel/brand.py`
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- **Canon (authoritative)**: `knowledge-base/canon/brand-canon.md` v1.0
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## Source Files — Company Credential
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The current company credential deck lives in the Service Package repository:
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| File | Path |
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|------|------|
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| Company Credential 2025 (PPTX) | `Source Files/회사소개/D.intelligence - Company Credential 2025.pptx` |
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| Company Credential 2025 (PDF) | `Source Files/회사소개/D.intelligence-Company-Credential-2025.pdf` |
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| Andrew Yim Profile (TXT) | `Source Files/문서 양식/D.intelligence_Profile_Andrew_Yim_2026.txt` |
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When generating or updating credential content, reference these as the current baseline.
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## Usage
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### Generate Content
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```bash
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# Identify content type, then write following the brand guide
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# Content types: service-page | magazine-article | training-page | inquiry-page | web-copy
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```
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1. Determine content type → select matching tone (see Tone Map below)
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2. Read the brand guide reference for full rules
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3. Draft content following vocabulary, structure, and punctuation rules
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4. Run the 14-point checklist before delivering
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### Evaluate Content
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Audit any text against the D.intelligence brand guide:
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1. Read the brand guide reference
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2. Score each of 14 checklist items as PASS/FAIL/N/A
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3. Output compliance report with percentage score and priority fixes
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## Tone Map
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| Content Type | Ending Style | Example |
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|-------------|-------------|---------|
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| Service/About | ~합니다 존칭 서술체 | "성장 파트너입니다" |
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| Magazine D. | ~다 간결 서술체 | "역할을 한다" |
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| Training | ~합니다/~세요 혼용 | "참여하실 수 있습니다" |
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| Inquiry | ~주시면/~드리겠습니다 | "검토의견을 드리겠습니다" |
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## Non-Negotiable Rules
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- Sino-Korean vocabulary: 극대화, 세분화, 도출, 수립, 진단 (not 늘리기, 나누기, etc.)
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- Bilingual notation on first use: 핵심 성과 지표(KPI)
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- Product names in original: Google Analytics 4, Meta ADs, Mixpanel
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- English titles: Title Case with & (not "and")
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- Section labels: ALL CAPS
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- No colloquial: no ~해요, 엄청, 꿀팁, ㅎㅎ, emoji
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- Sentence length: 40~80 chars, complex structures preferred
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- Magazine D. articles end with 결론적으로 summary
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- Article titles: [Category] + question/topic format
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## 14-Point Checklist
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1. English bilingual notation for industry terms
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2. Logical flow: background → explanation → examples → conclusion
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3. No colloquial expressions
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4. Sino-Korean formal vocabulary
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5. Correct sentence endings per content type
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6. Proper comma usage for clause separation
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7. [Category] tag in title (Magazine D. only)
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8. Brand connective expressions (~을 통해, ~함으로써)
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9. 결론적으로 conclusion (articles only)
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10. Data/logic-driven, no emotional language
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11. English titles in Title Case
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12. Section labels in ALL CAPS
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13. CTA language (training=EN, inquiry=KR)
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14. Bilingual layering (EN title + KR explanation)
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