Andrew Yim
c9bdbb57f7
New skill 96-ourdigital-estimate-engine: method-aware quoting engine (effort / coaching / procurement) with universal rate_card + per-service catalog. Real catalogs: seo (effort), education (coaching); stubs: digital_ads, digital_branding. Validated to reproduce real quotes — SEO basic ₩10.5M / treatment ₩25.0M, SHR chain ₩29.5M, L'Escape basic ₩10.5M, GA4/GTM coaching ₩1,570,000, procurement +15%. Refactor 95-ourdigital-presales-seo: remove rate_card.yaml, sow_templates.yaml, estimate.py (migrated to engine); add findings_to_scope.py; Stage 5 now maps findings→scope.json and calls the engine CLI. build_deck/kg_query unchanged; end-to-end validated on SHR (29.5M) + deck renders engine estimate.json. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
68 lines
3.5 KiB
YAML
68 lines
3.5 KiB
YAML
# OurDigital / D.intelligence — UNIVERSAL rate card (shared across all service lines).
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# Methods: effort (role×billing×hours), coaching (lesson_type×hours), procurement (+15%).
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# Source: real quotes (06_Working Template = SEO; 견적 자료 = GA4/GTM, education). Keep PRIVATE.
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company:
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legal_name: "(주)디인텔리전스 (D.intelligence Lab)"
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brand: "OurDigital"
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ceo: "임명재"
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contact: "info@ourdigital.org"
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address: "경기도 성남시 수정구 창업로 43 판교글로벌비즈센터 업무동 1층 128호"
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quote_prefix: OD
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currency: KRW
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rounding_unit: 500000 # 제안가 절사 단위(효과 기반 프로젝트 견적). 실제 견적 25,340,000→25,000,000 재현.
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terms:
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vat: "부가세 별도"
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validity_days: 14
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payment: "현금"
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# ── effort method (project services: SEO Audit & Treatment 등) ──────────────
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billing_rate: 0.70 # 청구율 표준 70%
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billing_rate_floor: 0.60 # 협상 시 -10%p 까지(>10%p 는 CEO/CFO 승인)
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basis: {hours_per_day: 8, weeks_per_month: 4}
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procurement_markup: 0.15 # 외부 조달 물품/서비스 수수료
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role_rates: # 시간 단가 KRW/hr (직급 기준)
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ceo: 180000
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evp: 150000
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svp: 120000
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technical_advisor: 120000
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director: 100000
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senior_manager: 90000 # 부장 (Senior SEO·PM·Senior Analyst·Account Director)
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deputy_manager: 80000 # 차장
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manager: 70000 # 과장 (SEO·Data Analyst·Engineer|Developer)
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assistant_manager: 60000 # 대리
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junior: 50000 # 주임
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associate: 30000 # 사원
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intern: 12000
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tiering: # 자동 티어 선택 보정(effort 카탈로그가 tier 를 가질 때)
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premium_verticals: ["luxury", "premium", "deluxe", "5_star", "5성", "특1급", "boutique_luxury"]
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premium_min_tier: basic # 프리미엄 단일 프로퍼티 최소 티어
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scaling: # On-page(scale:true) 시간 스케일 — 브랜드/템플릿 수 기준, 캡 ×2.0
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driver: subbrands_total
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bands: [[1, 1.0], [3, 1.3], [6, 1.6], [999999, 2.0]]
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tools:
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semrush_guru: {label: "Advanced SEO Tools — SEMrush Guru", unit: "월간 구독", price_usd: 249.95, note: "고객사 별도 구독(TBD)"}
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# ── coaching method (education: 1:1 코칭, 워크숍) ────────────────────────────
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# 실제 견적 재현: 비용 = Σ(lesson_type_prices[type] × hours). subject 행렬은 base×level_multiple
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# (list price) 이나 실제 견적은 base 가격으로 청구되므로 pricing_mode 기본값 base.
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coaching:
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pricing_mode: base # base | matrix
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lesson_type_prices: {화상: 80000, 대면: 100000, 실습: 150000, 워크숍: 300000, 트리트먼트: 500000}
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level_multiple: {Beginners: 1.0, Intermediate: 1.5, Advanced: 2.0, Expert: 2.5, Trainers: 3.0}
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subject_levels: # matrix 모드에서 subject×type 단가 = base × level_multiple[level]
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"Content Marketing": Beginners
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"SEO": Beginners
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"Google Analytics": Intermediate
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"Google Tag Manager": Advanced
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"Digital Marketing Strategy": Advanced
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"Digital Communication": Intermediate
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"KPI Setup & Measurement Plan": Expert
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"Business Model Canvas": Expert
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"e-Commerce Audit": Advanced
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student_discount:
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apply_default: false # 실제 1:1 견적은 할인 미적용 → 기본 off (opt-in)
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bands: [[5, 0.20], [10, 0.0], [20, 0.20], [30, 0.30]] # 30+ = 별도 협의
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