Files
our-claude-skills/custom-skills/61-gtm-manager/code/docs/report_template.md
Andrew Yim 7c5efea817 Restructure skill numbering: SEO 11-30, GTM 60-69, reserve 19-28 for future skills
Renumber 12 existing skills to new ranges:
- SEO: 11→13, 12→18, 13→16, 14→17, 15→14, 16→15, 17→29, 18→30, 19→12
- GTM: 20→60, 21→61, 22→62

Update cross-references in gateway architect/builder skills, GTM guardian
README, CLAUDE.md (skill tables + directory layout), and AGENTS.md
(domain routing ranges).

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-13 02:37:39 +09:00

2.3 KiB

GTM Audit Report Template

Executive Summary

Metric Status
Container Installed /
Container Valid /
DataLayer Active /
Tags Firing X of Y
Critical Issues X
Warnings X

Container Status

Container ID: GTM-XXXXXX Installation Position: head / body Multiple Containers: Yes / No Noscript Fallback: Present / Missing

Issues Found

  • Issue description

DataLayer Analysis

Events Captured

Event Name Count Has Issues
page_view 1 No
add_to_cart 0 -

DataLayer Quality

  • Initialized before GTM
  • Standard event naming
  • Correct data types
  • E-commerce structure valid

Tag Firing Report

Tags Fired

Destination Events Parameters
GA4 page_view page_location, page_title
Meta Pixel PageView -

Tags Not Detected ⚠️

Expected Tag Reason Priority
GA4 purchase Event not triggered High

Network Request Analysis

Total requests captured: X

By Destination

Destination Requests Status
GA4 X
Meta X
Google Ads 0 ⚠️

Issues & Recommendations

Critical 🔴

  1. Issue Title
    • Description
    • Impact
    • Recommended Fix

Warning 🟡

  1. Issue Title
    • Description
    • Recommended Fix

Info 🔵

  1. Issue Title
    • Description

Action Items Checklist

Immediate (Critical)

  • Action item 1
  • Action item 2

Short-term (This Week)

  • Action item 3

Long-term (This Month)

  • Action item 4

Technical Details

Environment

  • URL Audited: https://example.com
  • Audit Timestamp: YYYY-MM-DD HH:MM:SS
  • Browser: Chromium (headless)
  • Viewport: 1920x1080

Raw Data

Full JSON report available at: gtm_audit_report.json


Appendix: Tag Destination Reference

Tag Type Network Pattern
GA4 google-analytics.com/g/collect
UA (Legacy) google-analytics.com/collect
Google Ads googleads.g.doubleclick.net
Meta Pixel facebook.com/tr
LinkedIn px.ads.linkedin.com
TikTok analytics.tiktok.com
Kakao pixel.kakao.com
Naver wcs.naver.com