Andrew Yim
292cd132c2
In-Action은 OurDigital 서비스 태그라인 체계의 핵심: SEO in Action, Brand in Action, Performance in Action, Data in Action Core Values 최종 확정: 마케팅 과학 / 실행 지향(In-Action) / 지속 성장 Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
89 lines
2.3 KiB
Markdown
89 lines
2.3 KiB
Markdown
# OurDigital Brand Guide
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Reference skill for OurDigital brand standards, writing style, and visual identity.
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## Purpose
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This skill provides comprehensive brand guidelines for:
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- Brand foundation (mission, values, positioning)
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- Writing style (Korean/English)
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- Visual identity (colors, typography)
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- Channel-specific tone and manner
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- Brand compliance checking
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## Activation
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Only activates with "ourdigital" keyword:
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- "ourdigital 브랜드 가이드"
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- "ourdigital brand guide"
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- "ourdigital 톤앤매너"
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- "ourdigital 스타일 체크"
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## Structure
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```
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01-ourdigital-brand-guide/
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├── code/
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│ └── SKILL.md # Claude Code version
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├── desktop/
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│ └── SKILL.md # Claude Desktop version
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├── shared/
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│ ├── references/
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│ │ ├── brand-foundation.md # Complete brand identity
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│ │ ├── writing-style.md # Writing guidelines
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│ │ └── color-palette.md # Visual identity
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│ └── assets/
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│ └── tokens.css # CSS variables
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├── docs/
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│ ├── CHANGELOG.md
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│ └── logs/
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└── README.md
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```
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## Quick Reference
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### Brand Identity
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| Element | Content |
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|---------|---------|
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| Brand Name | OurDigital Clinic |
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| Tagline | 우리 디지털 클리닉 \| Your Digital Health Partner |
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| Philosophy | Precision + Empathy + Evidence |
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### Core Values
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- **Marketing Science** (마케팅 과학) - 근거 중심 의학
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- **In-Action** (실행 지향) - 실행 가능한 처방
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- **Sustainable Growth** (지속 성장) - 체질 개선
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### Channel Tones
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| Channel | Tone |
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|---------|------|
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| ourdigital.org | Professional, Data-driven |
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| blog.ourdigital.org | Analytical, Educational |
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| journal.ourdigital.org | Conversational, Poetic |
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| ourstory.day | Intimate, Authentic |
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### Primary Colors
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| Color | HEX | Usage |
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|-------|-----|-------|
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| D.Black | #221814 | Dark backgrounds |
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| D.Olive | #cedc00 | Primary accent, CTA |
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| D.Green | #287379 | Secondary accent |
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| D.Blue | #0075c0 | Links |
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## Sources
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- [OurDigital Brand Guide](https://www.ourdigital.org/brand-guide/)
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- Notion: Our Digital Blog Styleguide
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- Notion: Brand Color Palette
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- Notion: OurDigital 브랜드 가이드 시스템 프레임워크
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## Version
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- Current: 1.1.0
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- Author: OurDigital
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- Environment: Both (Desktop & Code)
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