Andrew Yim
a3ff965b87
12 new skills: Keyword Strategy, SERP Analysis, Position Tracking, Link Building, Content Strategy, E-Commerce SEO, KPI Framework, International SEO, AI Visibility, Knowledge Graph, Competitor Intel, and Crawl Budget. ~20K lines of Python across 25 domain scripts. Updated skill 11 pipeline table and repo CLAUDE.md. Enhanced skill 18 local SEO workflow from jamie.clinic audit. Note: Skill 26 hreflang_validator.py pending (content filter block). Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
108 lines
4.1 KiB
Markdown
108 lines
4.1 KiB
Markdown
---
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name: seo-kpi-framework
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description: |
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SEO KPI and performance framework for unified metrics, health scores, ROI, and period-over-period reporting.
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Triggers: SEO KPI, performance report, health score, SEO metrics, ROI, baseline, targets.
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---
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# SEO KPI & Performance Framework
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## Purpose
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Aggregate SEO KPIs across all dimensions into a unified dashboard. Establish baselines, set targets (30/60/90-day), generate executive summaries with health scores, provide tactical breakdowns, estimate ROI using Ahrefs traffic cost, and support period-over-period comparison (MoM, QoQ, YoY).
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## Core Capabilities
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1. **KPI Aggregation** - Unified metrics across 7 dimensions (traffic, rankings, links, technical, content, engagement, local)
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2. **Health Scoring** - Weighted 0-100 score with trend direction
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3. **Baseline & Targets** - Establish baselines and set 30/60/90 day growth targets
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4. **ROI Estimation** - Traffic value from Ahrefs organic cost
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5. **Performance Reporting** - Period-over-period comparison with executive summary
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6. **Tactical Breakdown** - Actionable next steps per dimension
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## MCP Tool Usage
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### Ahrefs for SEO Metrics
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```
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mcp__ahrefs__site-explorer-metrics: Current organic metrics snapshot
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mcp__ahrefs__site-explorer-metrics-history: Historical trend data
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mcp__ahrefs__site-explorer-metrics-by-country: Country-level breakdown
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mcp__ahrefs__site-explorer-domain-rating-history: Domain rating trend
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mcp__ahrefs__site-explorer-total-search-volume-history: Keyword volume trend
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```
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### Notion for Report Storage
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```
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mcp__notion__*: Save reports to SEO Audit Log database
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```
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## Workflow
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### 1. KPI Aggregation
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1. Fetch site-explorer-metrics for current organic data
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2. Extract traffic, ranking, link, technical, content metrics
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3. Calculate dimension scores with weights (traffic 25%, rankings 20%, technical 20%, content 15%, links 15%, local 5%)
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4. Compute overall health score (0-100)
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5. Set 30/60/90 day targets (5%/10%/20% improvement)
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6. Estimate ROI from Ahrefs traffic cost (divide raw cost by 100 for USD)
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### 2. Performance Reporting
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1. Determine date range from period (monthly/quarterly/yearly/custom)
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2. Fetch metrics-history for current and previous period
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3. Calculate period-over-period changes
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4. Identify wins (>5% improvement) and concerns (>5% decline)
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5. Generate executive summary with trend arrows
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6. Create tactical breakdown with actionable next steps
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7. Compare against targets if provided
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## Output Format
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```markdown
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## SEO KPI Dashboard: [domain]
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### Health Score: [score]/100 ([trend])
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### KPI Summary
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| Dimension | Score | Key Metric | Trend |
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|-----------|-------|------------|-------|
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| Traffic | [score] | [organic_traffic] | [arrow] |
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| Rankings | [score] | [visibility] | [arrow] |
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| Links | [score] | [DR] | [arrow] |
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| Technical | [score] | [health] | [arrow] |
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| Content | [score] | [indexed_pages] | [arrow] |
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### Executive Summary
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- Top Wins: [list]
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- Top Concerns: [list]
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- Recommendations: [list]
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### Targets (30/60/90 day)
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[Target table with progress bars]
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```
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## Key Metrics
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| Dimension | Metrics | Source |
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|-----------|---------|--------|
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| Traffic | Organic traffic, traffic value (USD) | site-explorer-metrics |
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| Rankings | Visibility score, top10 keywords | site-explorer-metrics |
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| Links | Domain rating, referring domains | domain-rating, metrics |
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| Technical | Pages crawled, technical health | site-explorer-metrics |
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| Content | Indexed pages, freshness score | site-explorer-metrics |
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| Local | GBP visibility, review score | External data |
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## Limitations
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- Local KPIs require external GBP data (not available via Ahrefs)
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- Engagement KPIs (bounce rate, session duration) require Google Analytics
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- Technical health is estimated heuristically from available data
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- ROI is estimated from Ahrefs traffic cost, not actual revenue
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## Notion Output (Required)
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All reports MUST be saved to OurDigital SEO Audit Log:
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- **Database ID**: `2c8581e5-8a1e-8035-880b-e38cefc2f3ef`
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- **Properties**: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
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- **Language**: Korean with English technical terms
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- **Audit ID Format**: KPI-YYYYMMDD-NNN
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