aab98f405d
Merge-align the core trio's reference material to the authoritative OurDigital guides (Blog Project Instruction v3.3, Writing Style Guide v2.1, Visual Style Guide v2.1), preserving each skill's structure: - 01-brand-guide: brand-foundation + writing-style — identity statement, mission, three channels, OurDigital-vs-Clinic boundary, four writing principles, 평서체/전문용어 병기 rules, authority order. - 02-blog: blog-style-guide — channel identity, writing characteristics, post structure (char counts), SEO (title/meta/English slug), Ghost metadata, self-edit checklist. - 06-designer: visual_metaphors (both copies kept identical) — bright editorial minimalism, Preferred/Avoid metaphor dictionary, 5 palettes, signature motifs, Korean-via-restraint, human-trace rule. Source of truth: knowledge-base/ourdigital in our-ai-editor (PR #12). Co-authored-by: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
105 lines
6.7 KiB
Markdown
105 lines
6.7 KiB
Markdown
# Visual Metaphor Dictionary
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<!-- Aligned to OurDigital_Visual_Style_Guide_v2.1 (2026-06-05) -->
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Quick reference for translating abstract concepts into visual elements.
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Default direction: **bright editorial minimalism with conceptual depth** — light/warm-neutral backgrounds, 30%+ negative space, one clear focal metaphor, one human-scale anchor.
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## Technology & Digital
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| Concept | Preferred Metaphor | Alternatives | Avoid |
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|---------|-------------------|--------------|-------|
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| AI | Co-writing desk, translucent companion shape, mirror | Soft geometric overlay, window reflection | Robot face, glowing brain, Terminator mood, crystalline growth |
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| Algorithm | Path map, constellation over paper, sorting trays | Gentle maze, flow chart as art | Black-box cube, surveillance grid |
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| Data | Flowing dots, paper charts, seed-like particles | Water stream, gentle scatter | Neon matrix, endless binary code |
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| SEO/Search | Compass, map, signpost, light through shelves | Library index, folded path | Magnifying glass cliché alone |
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| Automation | Clockwork garden, conveyor of paper, small helpful mechanism | Self-assembling organic structure | Industrial robot arm, factory dystopia |
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| Network | Roots, threads, bridges, neurons, community table | Constellation, river delta | Spider web trap, dark cables |
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| Privacy | Curtain, frosted glass, closed notebook, soft boundary | One-way window | Lock icon alone, heavy shadow |
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| Content | Notebook, seeds, layered paper, archive boxes, small lamp | Open shelves | Generic document icons |
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| Code | Musical notation, blueprint detail | DNA strands | Heavy terminal/green-code imagery |
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## Social & Cultural
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| Concept | Preferred Metaphor | Alternatives | Avoid |
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|---------|-------------------|--------------|-------|
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| Identity | Layered paper portrait, reflection in window, fingerprint as landscape | Translucent profile | Faceless mask overload |
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| Community | Shared table, overlapping circles, lighted windows | Small bridges, woven threads | Crowd silhouettes in darkness |
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| Isolation | Single lit desk, island of paper, window distance | Empty chair in warm light | Lonely person in black void |
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| Communication | Threads, folded letters, bridge, echo rings | Light beams | Speech bubble clutter |
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| Trust | Clear water, open notebook, steady lamp | Transparent materials | Handshake stock image |
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| Reputation | Ripples, layered traces, visible footprints | Soft badges | Star-rating cliché |
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| Change | Folded paper becoming path, seed from circuit, gentle transition | Phase shift, seasonal cycle | Dramatic explosion, shattered pattern |
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## Philosophical & Abstract
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| Concept | Preferred Metaphor | Alternatives | Avoid |
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|---------|-------------------|--------------|-------|
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| Time | Calendar pages, soft spiral, sediment-like paper layers | Loops, tide marks | Melting clock cliché |
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| Knowledge | Lamp, window light, open book, growing plant | Expanding shelves | Glowing brain |
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| Uncertainty | Foggy path, half-open door, incomplete map | Soft blur at edges | Storm clouds only |
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| Balance | Asymmetrical stones, mobile, table edge, quiet scale | Tensegrity | Literal scale icon only |
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| Paradox | Möbius paper strip, two paths meeting, shadow/light on same object | Nested frames | Escher-like complexity overload |
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| Wisdom | Window overlooking depth, layered book spines | Ancient stone in light | Heavy mystical imagery |
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| Choice | Diverging paths, open doors, fork in paper map | Branching thread | Dramatic split/explosion |
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## Emotional States
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| Emotion | Visual Translation | Color Guidance |
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|---------|-------------------|----------------|
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| Anxiety | Fragmented grids, incomplete maps | Desaturated warm neutrals; avoid pure glitch |
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| Hope | Light breaking through window, seedling | Warm gradients on light background |
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| Melancholy | Single lit desk, soft dissolution | Muted blues on ivory; avoid black void |
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| Joy | Expansion patterns, open space | Bright, ascending on warm white |
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| Peace | Still water, open notebook | Soft neutrals, generous negative space |
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| Clarity | Clean geometry, clear window | Pure, minimal with one accent |
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## Signature Motifs (Brand Consistency)
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| Motif | Description |
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|-------|-------------|
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| **Threshold Spaces** | Doorways, bridges, windows, paths, liminal rooms — transition |
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| **Network Organic** | Roots, threads, neurons, constellations as soft digital networks |
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| **Fragment Philosophy** | Folded paper, layered cards, gentle fragmentation and reassembly |
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| **Light Studies** | Knowledge/uncertainty via window light, lamps, soft gradients |
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| **Human Traces** | Hands, desks, notebooks, chairs, small figures within conceptual scenes |
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## Recommended Color Palettes
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| Palette | Background | Accent | Mood |
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|---------|-----------|--------|------|
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| Morning Desk | `#F7F3EA` warm ivory | `#4A90A4` muted teal | calm, thoughtful |
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| Soft Technology | `#F6F8FA` cloud white | `#F2A65A` warm amber | clear, quietly optimistic |
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| Warm Data | `#FFF8EF` soft cream | `#5EAAA8` soft turquoise | human, analytical |
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| Clear Critique | `#F4F6F8` light gray | `#E07A5F` soft coral | critical but not aggressive |
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| Human Network | `#FAF9F6` off-white | `#8AB17D` muted green | organic, connected |
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**Dark color limit:** max 15% of canvas; never full dark background by default.
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## Korean Design Elements
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| Korean Element | Western Parallel | Application |
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|----------------|-----------------|-------------|
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| 여백 (Empty space) | Negative space | Active emptiness — 30%+ default |
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| 달항아리 (Moon jar) | Minimalism | Roundness, asymmetry, soft white |
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| 한지 texture | Paper grain | Subtle background texture only |
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| 산수화 (Landscape) | Editorial landscape | Atmospheric depth without ornament |
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**Avoid:** decorative oriental motifs, calligraphy clichés, 오방색 as obvious symbols — express Korean sensibility through spacing and restraint, not surface pattern.
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## Usage Notes
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1. **Layer metaphors**: Combine 2–3 elements; one clear focal object + one human-scale anchor
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2. **Avoid clichés**: No obvious tech icons (robot, glowing brain, magnifying glass alone)
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3. **Match essay tone**: bright → practical guides; balanced → analysis; warmer → personal reflections
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4. **30%+ negative space**: default; minimum 20% only when composition needs density
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5. **Human trace required**: include hand, desk, figure, window, or everyday object unless topic demands pure abstraction
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## Quick Selection Guide
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For **technology essays**: organic-digital hybrid forms in a light, human-scale environment
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For **social commentary**: network patterns with small human traces
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For **philosophy pieces**: calm symbolic scenes with Zen-like spacing
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For **practical guides**: clean editorial diagrams with warm accents
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For **personal reflections**: soft everyday scenes with metaphorical detail
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