Andrew Yim
438f72108c
Add dedicated graphic design style guide for "정기호의 성형외과 진료실 이야기" channel (journal.jamie.clinic) to jamie-brand-editor and jamie-brand-audit skills. Style guide includes: - Color palette: Light Blue Gray (#E0E5EB) background, Soft Black (#333333) text - Typography: Sans-serif/Gothic fonts with English medical term annotations - Graphics: Medical schematic style illustrations, muted blue/gray accents only - Layout: Grid-aligned with generous white space Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
110 lines
3.5 KiB
Markdown
110 lines
3.5 KiB
Markdown
# CLAUDE.md
|
|
|
|
## Overview
|
|
|
|
Jamie Clinic content generation toolkit. Creates branded content following Jamie's voice and Korean medical advertising regulations.
|
|
|
|
## Quick Start
|
|
|
|
```bash
|
|
# Check content compliance
|
|
python scripts/compliance_checker.py --input draft.md
|
|
```
|
|
|
|
## Scripts
|
|
|
|
| Script | Purpose |
|
|
|--------|---------|
|
|
| `compliance_checker.py` | Validate content against medical ad regulations |
|
|
|
|
## Compliance Checker
|
|
|
|
```bash
|
|
# Check draft content
|
|
python scripts/compliance_checker.py --input draft.md
|
|
|
|
# With detailed report
|
|
python scripts/compliance_checker.py --input draft.md --verbose --output report.json
|
|
|
|
# Batch check
|
|
python scripts/compliance_checker.py --dir ./drafts --output compliance_report.json
|
|
```
|
|
|
|
## Compliance Rules
|
|
|
|
Checks for Korean medical advertising regulations:
|
|
- No exaggerated claims
|
|
- No before/after comparison violations
|
|
- No guarantee language
|
|
- No competitor comparisons
|
|
- Proper disclosure requirements
|
|
|
|
## Brand Voice
|
|
|
|
Content must follow Jamie's voice:
|
|
- 90% 격식체 (~습니다/~입니다)
|
|
- "환자분" for medical contexts
|
|
- "자연스러운" as key descriptor
|
|
- No exaggeration, realistic expectations
|
|
|
|
## Content Types
|
|
|
|
- Blog posts (블로그 포스팅)
|
|
- Procedure pages (시술 페이지)
|
|
- Ad copy (광고 카피)
|
|
- Social media (SNS 콘텐츠)
|
|
|
|
## Workflow
|
|
|
|
1. Generate content (use SKILL.md guidelines)
|
|
2. Run compliance checker
|
|
3. Fix flagged issues
|
|
4. Submit to `41-jamie-brand-audit` for final review
|
|
|
|
## References
|
|
|
|
See `desktop/` for:
|
|
- `brand_guidelines/` - Voice and tone guide
|
|
- `regulations/` - Medical ad law summary
|
|
- `procedures_dataset/` - Procedure information
|
|
|
|
---
|
|
|
|
## Journal Channel Graphic Style Guide
|
|
|
|
**Channel**: "정기호의 성형외과 진료실 이야기" (https://journal.jamie.clinic)
|
|
|
|
When proposing new graphics for this channel, follow the Jamie Clinic blog style below.
|
|
|
|
### 1. Tone & Manner
|
|
- **Professional & Medical**: Clean, organized design that builds trust. No excessive decoration or humor.
|
|
- **Clear & Intuitive**: Simplify complex information for instant comprehension.
|
|
- **Clean & Minimalist**: Use generous white space for an uncluttered, refined appearance.
|
|
|
|
### 2. Color Palette
|
|
|
|
| Element | Color | Hex Code |
|
|
|---------|-------|----------|
|
|
| **Background (Main)** | Light Blue Gray | #E0E5EB |
|
|
| **Background (Content)** | White | #FFFFFF |
|
|
| **Text** | Soft Black | #333333 |
|
|
| **Accent (Upper Eyelid)** | Muted Blue | (desaturated, calm) |
|
|
| **Accent (Lower Eyelid)** | Muted Gray | (desaturated, calm) |
|
|
|
|
**Important**: Avoid saturated primary colors (red, yellow, bright blue). All colors must be toned-down/muted.
|
|
|
|
### 3. Typography & Hierarchy
|
|
- **Font Style**: Modern sans-serif (Gothic) with high readability. No decorative or serif fonts.
|
|
- **Titles**: Largest size, Bold weight
|
|
- **Body/Labels**: Medium size, Regular/Medium weight
|
|
- **English Terms**: Medical terminology MUST include English in parentheses, slightly smaller or lighter than Korean (e.g., 상안검 (Upper Eyelid))
|
|
|
|
### 4. Graphic Elements Style
|
|
- **Illustrations (Anatomy)**: Medical schematic style, not overly realistic. Clean line art with semi-transparent color overlays.
|
|
- **Icons (Infographics)**: Simple flat design with subtle shadows/gradients for soft depth.
|
|
- **Arrows/Pointers**: Simple, clean straight lines or gentle curves. Use brand accent colors (muted blue/gray).
|
|
|
|
### 5. Layout & Composition
|
|
- **Alignment**: Center-aligned or clear 2-column/N-column grid structure for visual stability.
|
|
- **White Space**: Generous spacing between text, images, and content blocks to minimize interference and create an airy feel.
|