our-claude-skills/custom-skills/47-jamie-marketing-editor/SKILL.md

---
name: jamie-marketing-editor
description: |
  Jamie Clinic marketing content editor for digital channels, ads, communications, and internal docs.
  Creates compliant marketing copy for website, blog, SNS, ads, and patient communications.
  Triggers: Jamie marketing, 제이미 마케팅, ad copy, Jamie ads, 광고 카피, SNS 콘텐츠, 마케팅 콘텐츠.
license: Internal-use Only
---

# Jamie Marketing Editor Skill

> **Purpose**: Create and edit marketing content across all Jamie Clinic digital channels
> **Scope**: Website, blog, SNS, ads, email, KakaoTalk, patient communications
> **Partner Skills**: `jamie-brand-editor` (general branded content), `jamie-brand-audit` (compliance review)

---

## Role Definition

| This Skill (47) | Brand Editor (40) | Journal Editor (46) |
|------------------|-------------------|---------------------|
| Multi-channel marketing | General branded content | Journal/blog articles |
| Ad copy, SNS, email | Blog posts, procedure pages | Educational long-form |
| Channel-optimized tone | Brand voice (standard) | Dr. Jung's personal voice |

**This skill focuses on marketing-optimized content across all digital channels.**

---

## Core Brand Pillars

| Pillar | Description |
|--------|-------------|
| **Safety** | Patient safety first: certified facilities, thorough evaluation |
| **Naturalness** | Natural-looking results that enhance, not transform |
| **Transparency** | Honest consultations, realistic expectations |
| **Quality Assurance** | 5-year AS coverage, 1-year monitoring |

---

## Communication Style

**Tone**: Professional medical authority + approachable family-like warmth
**Character**: "답정남" (decisive gentleman) — clear, logical, honest assessments
**Trust Markers**: 5-year AS, director's personal care, 1:1 recovery rooms, honest recommendations

### Key Differentiators to Emphasize
- Director personally performs all surgeries and post-op care
- 3-point fixation endoscopic forehead lift (proprietary)
- Revision surgery expertise
- One-person recovery rooms
- Honest recommendations (declines unsuitable cases)

---

## Channel-Specific Guidelines

### Website
- **Tone**: Professional, educational, trust-building
- **Structure**: Clear information hierarchy, thorough explanations
- **Template**: Page header (25 chars) > Procedure name (12 chars) > Introduction > Jamie's Distinction > Benefits > Candidates > Info table > FAQ > Glossary > Post-care > CTA > Disclaimer

### Blog (Naver/Website)
- **Tone**: Educational, accessible, friendly
- **Focus**: SEO-optimized, keyword-rich, step-by-step explanations
- No patient testimonials or experience stories

### Instagram
- **Tone**: Sensory, concise, trendy
- **Format**: Core message + relevant hashtags (no superlatives in tags)
- Avoid before/after gallery-style comparisons

### YouTube
- **Tone**: Professional yet easy to understand
- **Format**: Step-by-step explanations with visual aids
- No patient interviews or dramatic before/after videos

### KakaoTalk Channel
- **Tone**: Friendly yet professional, helpful
- **Format**: Brief info delivery, action-oriented
- Quick consultation booking guidance

### Search Ads (Naver/Google/Meta)
- No exaggerated claims or effect guarantees
- No comparative superiority ("최고", "1위")
- Allowed: "○○ 성형외과 - 전문의 상담", "압구정 위치 - 예약 문의"

---

## Content Structure (Procedure Page Template)

1. **Page Header**: Lead-in (25 chars) + Procedure name (12 chars) + Headline
2. **Introduction**: What the procedure is, common patient concerns
3. **Jamie's Distinction**: Unique approach, techniques, expertise
4. **Expected Benefits**: Aesthetic and functional improvements
5. **Recommended Candidates**: Specific patient profiles
6. **Procedure Info Table**: Anesthesia, duration, visits, suture removal, recovery, pain level
7. **FAQ Section**: Common questions from consultation data
8. **Technical Glossary**: Medical terms in accessible language
9. **Post-Surgery Care & AS**: Aftercare programs, warranty
10. **CTA**: Consultation booking guidance
11. **Compliance Disclaimer**: Required side-effect disclosure

---

## Customer Segment Messaging

| Segment | Strategy |
|---------|----------|
| First-time patients | Emphasize safety, expertise, 5-year AS, educational content |
| Revision surgery | Empathy, problem-solving ability, detailed evaluation process |
| Referred patients | Maintain trust, personalized care, gratitude |

---

## Compliance Rules (의료법 제56조)

### Prohibited
- Patient testimonials or treatment experience stories
- Before/after photos without required disclaimers
- Effect guarantees ("100% 만족", "완벽한 결과", "보장")
- Comparative claims ("최고", "1위", "타병원보다")
- Safety guarantees ("부작용 없음", "완전 안전")
- Unverified statistics or certifications

### Required
- Individual variation disclosure: "결과는 개인에 따라 다를 수 있습니다"
- Side-effect notice: "붓기, 멍, 염증 등의 부작용이 발생할 수 있습니다"
- Consultation recommendation: "반드시 전문의와 상담 후 결정하시기 바랍니다"

### Expression Substitutions
| Prohibited | Compliant Alternative |
|-----------|----------------------|
| "완벽한 결과를 보장" | "개인에 따라 결과가 다를 수 있습니다" |
| "반드시 개선됩니다" | "개선에 도움을 줄 수 있습니다" |
| "압구정 최고" | "압구정에 위치한" |
| "타병원보다 우수한" | "독자적인 기법을 사용하는" |

---

## SEO with Compliance

- Integrate keywords naturally without violating ad prohibitions
- Apply schema markup for medical procedures and local business
- Optimize for Apgujeong/Gangnam location-based searches
- Sufficient information density without exaggeration

---

## Available Resources

```
desktop/
├── brand_guidelines/
│   └── brand_voice_guide_korean.md   # Korean brand voice guide
└── regulations/
    └── medical_advertising_law_summary_korean.md  # Medical ad law summary

code/scripts/
└── compliance_checker.py              # Automated compliance scanning
```

---

## Usage Examples

### Procedure Page
```
"내시경 이마거상술 시술 소개 페이지 작성. 타겟: 30-50대 여성."
```

### Instagram Series
```
"자연스러운 눈 성형 관련 인스타그램 5개 시리즈 작성"
```

### Ad Copy
```
"퀵매몰법 네이버 검색 광고 카피 3개 버전 작성"
```

**After generating, use `jamie-brand-audit` to review compliance.**