Andrew Yim
292cd132c2
In-Action은 OurDigital 서비스 태그라인 체계의 핵심: SEO in Action, Brand in Action, Performance in Action, Data in Action Core Values 최종 확정: 마케팅 과학 / 실행 지향(In-Action) / 지속 성장 Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
166 lines
5.6 KiB
Markdown
166 lines
5.6 KiB
Markdown
---
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name: ourdigital-brand-guide
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description: |
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OurDigital 브랜드 기준 및 스타일 가이드 참조 스킬.
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Activated with "ourdigital" keyword for brand-related queries.
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Triggers (ourdigital or our prefix):
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- "ourdigital brand guide", "our brand guide"
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- "ourdigital 브랜드 가이드", "our 브랜드 가이드"
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- "ourdigital 톤앤매너", "our 톤앤매너"
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- "ourdigital style check", "our style check"
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Features:
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- Brand foundation & values reference
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- Writing style guidelines (Korean/English)
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- Visual identity & color palette
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- Channel-specific tone mapping
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- Brand compliance checking
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version: "1.1"
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author: OurDigital
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environment: Desktop
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---
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# OurDigital Brand Guide
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Reference skill for OurDigital brand standards, writing style, and visual identity.
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## Activation
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Activate with "ourdigital" or "our" prefix:
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- "ourdigital 브랜드 가이드" / "our 브랜드 가이드"
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- "ourdigital 톤앤매너 체크" / "our 톤앤매너"
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- "our brand guide", "our style check"
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## Brand Foundation
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### Core Identity
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| Element | Content |
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|---------|---------|
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| **Brand Name** | OurDigital Clinic |
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| **Tagline** | 우리 디지털 클리닉 \| Your Digital Health Partner |
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| **Mission** | 디지털 마케팅 클리닉 for SMBs, 자영업자, 프리랜서, 비영리단체 |
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| **Promise** | 진단-처방-측정 가능한 성장 |
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### Core Values
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| 가치 | English | 클리닉 메타포 |
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|------|---------|--------------|
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| 마케팅 과학 | Marketing Science | 근거 중심 의학 |
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| 실행 지향 | In-Action | 실행 가능한 처방 |
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| 지속 성장 | Sustainable Growth | 체질 개선 |
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### Brand Philosophy
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**"Precision + Empathy + Evidence"**
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## Channel Tone Matrix
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| Channel | Domain | Personality | Tone |
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|---------|--------|-------------|------|
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| Main Hub | ourdigital.org | Professional & Confident | Data-driven, Solution-oriented |
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| Blog | blog.ourdigital.org | Analytical & Personal | Educational, Thought-provoking |
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| Journal | journal.ourdigital.org | Conversational & Poetic | Reflective, Cultural Observer |
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| OurStory | ourstory.day | Intimate & Reflective | Authentic, Personal Journey |
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## Writing Style Characteristics
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### Korean (한국어)
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1. **철학-기술 융합체**: 기술 분석과 실존적 질문을 자연스럽게 결합
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2. **역설 활용**: 긴장과 모순 구조로 논증 전개
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3. **수사적 질문**: 선언적 권위보다 질문을 통한 참여
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4. **우울한 낙관주의**: 불안과 상실을 인정하되 절망하지 않음
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### English
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1. **Philosophical-Technical Hybridization**: Technical content with human implications
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2. **Paradox as Device**: Structure arguments around tensions
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3. **Rhetorical Questions**: Interrogative engagement over authority
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4. **Melancholic Optimism**: Acknowledge anxiety without despair
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### Do's and Don'ts
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**Do's:**
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- Use paradox to structure arguments
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- Ask rhetorical questions to engage readers
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- Connect technical content to human implications
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- Blend Korean and English naturally for technical terms
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- Reference historical context and generational shifts
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**Don'ts:**
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- Avoid purely declarative, authoritative tone
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- Don't separate technical analysis from cultural impact
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- Avoid simplistic or overly optimistic narratives
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- Don't provide prescriptive conclusions without exploration
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## Visual Identity
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### Primary Colors
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| Token | Color | HEX | Usage |
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|-------|-------|-----|-------|
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| --d-black | D.Black | #221814 | Footer, dark backgrounds |
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| --d-olive | D.Olive | #cedc00 | Primary accent, CTA buttons |
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| --d-green | D.Green | #287379 | Links hover, secondary accent |
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| --d-blue | D.Blue | #0075c0 | Links |
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| --d-beige | D.Beige | #f2f2de | Light text on dark |
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| --d-gray | D.Gray | #ebebeb | Alt backgrounds |
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### Typography
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- **Korean**: Noto Sans KR
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- **English**: Noto Sans, Inter
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- **Grid**: 12-column responsive layout
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## Brand Compliance Check
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When reviewing content, verify:
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1. **Brand Name**: Uses OurDigital Clinic (not Lab/연구소)?
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2. **Tone Match**: Does it match the channel's personality?
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3. **Value Alignment**: Reflects Marketing Science, In-Action, Sustainable Growth?
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4. **Philosophy Check**: Precision + Empathy + Evidence present?
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5. **Language Style**: Appropriate blend of Korean/English terms?
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6. **Visual Consistency**: Uses approved color palette (#221814/#cedc00)?
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7. **Data Asset Check**: Analytics/reporting references current?
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## Quick Reference
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### Key Messages
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| Use | Message |
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|-----|---------|
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| Tagline | 우리 디지털 클리닉 \| Your Digital Health Partner |
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| Value Prop | 마케팅 과학으로 진단하고, 실행으로 처방합니다 |
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| Process | 진단 → 처방 → 측정 |
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| Differentiator | 25년 경험의 마케팅 사이언티스트 |
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### CTA Patterns
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| Context | CTA |
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|---------|-----|
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| General | 무료 상담 신청하기 |
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| SEO | SEO 진단 신청하기 |
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| Content | 콘텐츠 전략 상담 신청하기 |
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## Deprecated Terms
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| Deprecated | Current | Note |
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|-----------|---------|------|
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| OurDigital Lab | OurDigital Clinic | 2026-04 rebranding |
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| 디지털 연구소 | 디지털 마케팅 클리닉 | Korean equivalent |
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| 데이터 중심 (Core Value) | — | Moved to D.intelligence |
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| 실행 지향 / In-Action | — | Retained (service tagline system) |
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| #1a1a2e | #221814 (O.Black) | Color correction |
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| #4ecdc4 | #cedc00 (O.Olive) | Color correction |
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| Poppins / Lora | Noto Sans KR / Inter | Font standardization |
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## References
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See `shared/references/` for detailed guides:
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- `brand-foundation.md` - Complete brand identity
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- `writing-style.md` - Detailed writing guidelines
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- `color-palette.md` - Full color system with CSS variables
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