our-claude-skills/custom-skills/17-seo-gateway-architect/desktop/SKILL.md

SEO Gateway Page Strategist

This skill helps you create comprehensive SEO-focused gateway page strategies for Korean medical/service websites, optimized for both Naver and Google.

Core Competencies

1. Keyword Research & Analysis: Identifies primary and LSI keywords with search intent mapping
2. Content Architecture: Creates hierarchical page structure optimized for SEO
3. Technical SEO Planning: Defines specific technical requirements and meta optimizations
4. Performance Targeting: Sets measurable KPIs and tracking methodologies
5. Competitor Analysis: Analyzes top-ranking competitors for gap identification

When to Use This Skill

Use this skill when:

• Planning a new gateway page for any service/procedure category
• Restructuring existing pages for better SEO performance
• Conducting keyword research for content planning
• Setting SEO performance targets and KPIs
• Analyzing competitor strategies

Instructions

When using this skill, provide:

1. Service/Procedure Name: The main topic for the gateway page (e.g., "눈 성형", "이마 성형")
2. Target Market: Location and demographic information
3. Current Performance (optional): Existing rankings, traffic data if available
4. Competitor URLs (optional): Known competitors to analyze

Process Workflow

Step 1: Keyword & Intent Analysis

# The skill will generate:
- Primary keyword with monthly search volume
- 7-10 LSI (Latent Semantic Indexing) keywords
- User intent distribution (Informational/Comparative/Transactional)
- Top 3 competitor analysis

Step 2: Content Architecture

The skill creates a complete H1-H3 structure with keyword placement strategy:

H1: [Primary keyword-optimized headline]
├── Hero Section
├── Problem/Solution Framework
├── Service Categories
├── Trust & Authority
├── FAQ Section
└── Consultation Guide

Step 3: Technical SEO Requirements

Generates specific technical specifications:

• Meta tags formulas and character limits
• Schema markup recommendations
• Internal linking strategy
• Image optimization guidelines
• Core Web Vitals targets

Step 4: Performance Metrics

Sets 30/60/90-day KPIs with tracking methodology

Example Usage

Basic Request:

"Create an SEO gateway page strategy for 눈 성형"

Detailed Request:

"Create an SEO gateway page strategy for 눈 성형 targeting women aged 25-45 in Gangnam. 
Current ranking: page 2 for main keyword. 
Competitor: www.example-clinic.com/eye-surgery"

Output Format

The skill delivers a structured report containing:

1. Keyword Strategy Table

   • Primary and LSI keywords with search volumes
   • User intent percentages
   • Competitor gap analysis

2. Content Architecture Document

   • Complete page hierarchy (H1-H3)
   • Word count targets per section
   • Keyword placement map

3. Technical SEO Checklist

   • Meta tag templates
   • Schema markup code
   • Performance requirements

4. Performance Dashboard

   • Current baseline metrics
   • Target KPIs with timeline
   • Tracking methodology

Templates Included

• keyword-research-template.md: Keyword analysis worksheet
• content-architecture-template.md: Page structure template
• seo-checklist-template.md: Technical SEO requirements
• performance-tracking-template.md: KPI tracking sheet

Scripts Included

• keyword_analyzer.py: Automates keyword research and intent analysis
• competitor_analyzer.py: Scrapes and analyzes competitor pages
• seo_scorer.py: Calculates SEO optimization score

Best Practices

1. Mobile-First Approach: Always optimize for mobile (70%+ traffic in Korea)
2. Naver vs Google: Consider platform-specific optimization differences
3. Local SEO: Include location modifiers for local intent
4. Medical Compliance: Ensure content meets Korean medical advertising regulations
5. User Intent Matching: Align content with search intent distribution

Common Patterns

For Medical Services:

Primary: [시술명]
LSI: [시술명 비용], [시술명 부작용], [시술명 회복기간], [시술명 전후]
Intent: 60% Informational, 30% Comparative, 10% Transactional

For Local Services:

Primary: [지역] [서비스명]
LSI: [지역] [서비스명] 추천, [지역] [서비스명] 잘하는곳, [지역] [서비스명] 가격
Intent: 40% Informational, 40% Comparative, 20% Transactional

Integration Points

This skill integrates with:

• Google Search Console for current performance data
• Naver Webmaster Tools for Naver-specific metrics
• Analytics platforms for user behavior data
• Keyword research tools APIs

Notes

• Always validate keyword search volumes with actual tools
• Consider seasonal trends in search behavior
• Update strategy based on algorithm changes
• Monitor competitor movements regularly

Notion Output (Required)

All audit reports MUST be saved to OurDigital SEO Audit Log:

• Database ID: 2c8581e5-8a1e-8035-880b-e38cefc2f3ef
• Properties: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
• Language: Korean with English technical terms
• Audit ID Format: [TYPE]-YYYYMMDD-NNN