Andrew Yim
438f72108c
Add dedicated graphic design style guide for "정기호의 성형외과 진료실 이야기" channel (journal.jamie.clinic) to jamie-brand-editor and jamie-brand-audit skills. Style guide includes: - Color palette: Light Blue Gray (#E0E5EB) background, Soft Black (#333333) text - Typography: Sans-serif/Gothic fonts with English medical term annotations - Graphics: Medical schematic style illustrations, muted blue/gray accents only - Layout: Grid-aligned with generous white space Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
121 lines
4.2 KiB
Markdown
121 lines
4.2 KiB
Markdown
# CLAUDE.md
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## Overview
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Jamie Clinic brand compliance auditor. Reviews existing content for brand alignment, tone/voice, and regulatory compliance.
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> **Note**: This is a guidance-only skill. No scripts needed - uses desktop/references for review criteria.
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## Purpose
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Review and evaluate EXISTING content (not generate new content).
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For content generation, use `40-jamie-brand-editor`.
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## Audit Process
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1. **Receive content** to review
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2. **Check brand compliance** against guidelines in `desktop/guides/`
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3. **Verify tone/voice** alignment
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4. **Flag regulatory issues** (medical advertising laws)
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5. **Provide feedback** with specific corrections
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## Reference Materials
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Located in `desktop/`:
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### Brand Guidelines
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- `guides/jamie_brand_guide_v2.8_extended.md` - Full brand guide
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- `guides/jamie_tone_manner_guide_v1.0.md` - Tone and voice
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- `guides/jamie_brand_blog_style_guide.md` - Blog-specific style
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### Visual Standards
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- `design/jamie_logo_guidelines.md` - Logo usage
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- `design/jamie_brand_color_typography_extension_v2.3.md` - Colors/fonts
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### Procedure Knowledge
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- `fact-sheets/procedures/` - Accurate procedure information
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### Templates
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- `templates/markdown/review-report-template.md` - Review output format
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- `templates/markdown/blog-post-template.md` - Correct blog structure
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## Review Checklist
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1. **Voice & Tone**
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- 90% 격식체 ratio
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- Correct honorifics (환자분/고객님)
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- Jamie personality traits
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2. **Brand Alignment**
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- Slogan consistency
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- Core values reflected
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- No competitor mentions
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3. **Regulatory Compliance**
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- No exaggerated claims
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- No guarantee language
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- Proper disclosures
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4. **Technical Accuracy**
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- Procedure facts correct
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- Medical terms accurate
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- Recovery times realistic
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## Output
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Provide structured feedback:
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- Overall compliance score
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- Specific issues with line references
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- Suggested corrections
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- Approval/revision recommendation
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---
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## Journal Channel Graphic Style Guide
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**Channel**: "정기호의 성형외과 진료실 이야기" (https://journal.jamie.clinic)
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When reviewing graphics for this channel, verify compliance with the Jamie Clinic blog style below.
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### 1. Tone & Manner
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- **Professional & Medical**: Clean, organized design that builds trust. No excessive decoration or humor.
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- **Clear & Intuitive**: Simplify complex information for instant comprehension.
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- **Clean & Minimalist**: Use generous white space for an uncluttered, refined appearance.
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### 2. Color Palette
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| Element | Color | Hex Code |
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|---------|-------|----------|
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| **Background (Main)** | Light Blue Gray | #E0E5EB |
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| **Background (Content)** | White | #FFFFFF |
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| **Text** | Soft Black | #333333 |
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| **Accent (Upper Eyelid)** | Muted Blue | (desaturated, calm) |
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| **Accent (Lower Eyelid)** | Muted Gray | (desaturated, calm) |
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**Important**: Avoid saturated primary colors (red, yellow, bright blue). All colors must be toned-down/muted.
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### 3. Typography & Hierarchy
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- **Font Style**: Modern sans-serif (Gothic) with high readability. No decorative or serif fonts.
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- **Titles**: Largest size, Bold weight
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- **Body/Labels**: Medium size, Regular/Medium weight
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- **English Terms**: Medical terminology MUST include English in parentheses, slightly smaller or lighter than Korean (e.g., 상안검 (Upper Eyelid))
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### 4. Graphic Elements Style
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- **Illustrations (Anatomy)**: Medical schematic style, not overly realistic. Clean line art with semi-transparent color overlays.
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- **Icons (Infographics)**: Simple flat design with subtle shadows/gradients for soft depth.
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- **Arrows/Pointers**: Simple, clean straight lines or gentle curves. Use brand accent colors (muted blue/gray).
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### 5. Layout & Composition
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- **Alignment**: Center-aligned or clear 2-column/N-column grid structure for visual stability.
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- **White Space**: Generous spacing between text, images, and content blocks to minimize interference and create an airy feel.
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### Journal Graphic Review Checklist
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- [ ] Background uses Light Blue Gray (#E0E5EB)
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- [ ] Text uses Soft Black (#333333) with sans-serif font
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- [ ] Medical terms include English translation in parentheses
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- [ ] No saturated/bright colors used
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- [ ] Illustrations are medical schematic style (not photorealistic)
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- [ ] Sufficient white space between elements
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- [ ] Grid-based or center-aligned layout
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