New skills: - Skill 33: Site migration planner with redirect mapping and monitoring - Skill 34: Reporting dashboard with HTML charts and Korean executive reports Bug fixes (Skill 34 - report_aggregator.py): - Add audit_type fallback for skill identification (was only using audit_id prefix) - Extract health scores from nested data dict (technical_score, onpage_score, etc.) - Support subdomain matching in domain filter (blog.ourdigital.org matches ourdigital.org) - Skip self-referencing DASH- aggregated reports Bug fixes (Skill 20 - naver_serp_analyzer.py): - Remove VIEW tab selectors (removed by Naver in 2026) - Add new section detectors: books (도서), shortform (숏폼), influencer (인플루언서) Improvements (Skill 34 - dashboard/executive report): - Add Korean category labels for Chart.js charts (기술 SEO, 온페이지, etc.) - Add Korean trend labels (개선 중 ↑, 안정 →, 하락 중 ↓) - Add English→Korean issue description translation layer (20 common patterns) Documentation improvements: - Add Korean triggers to 4 skill descriptions (19, 25, 28, 31) - Expand Skill 32 SKILL.md from 40→143 lines (was 6/10, added workflow, output format, limitations) - Add output format examples to Skills 27 and 28 SKILL.md - Add limitations sections to Skills 27 and 28 - Update README.md, CLAUDE.md, AGENTS.md for skills 33-34 Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
3.2 KiB
3.2 KiB
name, description
| name | description |
|---|---|
| seo-keyword-strategy | Keyword strategy and research for SEO campaigns. Triggers: keyword research, keyword analysis, keyword gap, search volume, keyword clustering, intent classification, 키워드 전략, 키워드 분석, 키워드 리서치, 검색량 분석, 키워드 클러스터링. |
SEO Keyword Strategy & Research
Purpose
Expand seed keywords, classify search intent, cluster topics, and identify competitor keyword gaps for comprehensive keyword strategy development.
Core Capabilities
- Keyword Expansion - Matching terms, related terms, search suggestions
- Korean Market - Suffix expansion, Naver autocomplete, Korean intent patterns
- Intent Classification - Informational, navigational, commercial, transactional
- Topic Clustering - Group keywords into semantic clusters
- Gap Analysis - Find competitor keywords missing from target site
MCP Tool Usage
Ahrefs for Keyword Data
mcp__ahrefs__keywords-explorer-overview: Get keyword metrics
mcp__ahrefs__keywords-explorer-matching-terms: Find keyword variations
mcp__ahrefs__keywords-explorer-related-terms: Discover related keywords
mcp__ahrefs__keywords-explorer-search-suggestions: Autocomplete suggestions
mcp__ahrefs__keywords-explorer-volume-by-country: Country volume comparison
mcp__ahrefs__site-explorer-organic-keywords: Competitor keyword rankings
Web Search for Naver Discovery
WebSearch: Naver autocomplete and trend discovery
Workflow
1. Seed Keyword Expansion
- Input seed keyword (Korean or English)
- Query Ahrefs matching-terms and related-terms
- Get search suggestions for long-tail variations
- Apply Korean suffix expansion if Korean market
- Deduplicate and merge results
2. Intent Classification & Clustering
- Classify each keyword by search intent
- Group keywords into topic clusters
- Identify pillar topics and supporting terms
- Calculate cluster-level metrics (total volume, avg KD)
3. Gap Analysis
- Pull organic keywords for target and competitors
- Identify keywords present in competitors but missing from target
- Score opportunities by volume/difficulty ratio
- Prioritize by intent alignment with business goals
Output Format
## Keyword Strategy Report: [seed keyword]
### Overview
- Total keywords discovered: [count]
- Topic clusters: [count]
- Total search volume: [sum]
### Top Clusters
| Cluster | Keywords | Total Volume | Avg KD |
|---------|----------|-------------|--------|
| ... | ... | ... | ... |
### Top Opportunities
| Keyword | Volume | KD | Intent | Cluster |
|---------|--------|-----|--------|---------|
| ... | ... | ... | ... | ... |
### Keyword Gaps (vs competitors)
| Keyword | Volume | Competitor Position | Opportunity Score |
|---------|--------|-------------------|-------------------|
| ... | ... | ... | ... |
Notion Output (Required)
All audit reports MUST be saved to OurDigital SEO Audit Log:
- Database ID:
2c8581e5-8a1e-8035-880b-e38cefc2f3ef - Properties: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
- Language: Korean with English technical terms
- Audit ID Format: KW-YYYYMMDD-NNN