Andrew Yim
a3ff965b87
12 new skills: Keyword Strategy, SERP Analysis, Position Tracking, Link Building, Content Strategy, E-Commerce SEO, KPI Framework, International SEO, AI Visibility, Knowledge Graph, Competitor Intel, and Crawl Budget. ~20K lines of Python across 25 domain scripts. Updated skill 11 pipeline table and repo CLAUDE.md. Enhanced skill 18 local SEO workflow from jamie.clinic audit. Note: Skill 26 hreflang_validator.py pending (content filter block). Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
108 lines
3.7 KiB
Markdown
108 lines
3.7 KiB
Markdown
---
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name: seo-position-tracking
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description: |
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Keyword position tracking and ranking monitoring via Ahrefs Rank Tracker.
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Triggers: rank tracking, position monitoring, keyword rankings, visibility score, ranking report, 키워드 순위, 순위 추적.
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---
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# SEO Position Tracking
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## Purpose
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Monitor keyword ranking positions, detect significant changes, calculate visibility scores, and compare against competitors using Ahrefs Rank Tracker data. Provides actionable alerts for ranking drops and segment-level performance breakdown.
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## Core Capabilities
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1. **Position Monitoring** - Retrieve current keyword ranking positions from Ahrefs Rank Tracker projects
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2. **Change Detection** - Detect significant position changes with configurable threshold alerts (severity: critical/high/medium/low)
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3. **Visibility Scoring** - Calculate weighted visibility scores using CTR-curve model (position 1 = 30%, position 2 = 15%, etc.)
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4. **Brand/Non-brand Segmentation** - Automatically classify keywords by brand relevance and search intent type
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5. **Competitor Comparison** - Compare keyword overlap, position gaps, and visibility scores against competitors
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## MCP Tool Usage
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### Ahrefs Rank Tracker Tools
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```
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mcp__ahrefs__rank-tracker-overview: Get rank tracking overview with current positions
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mcp__ahrefs__rank-tracker-competitors-overview: Compare rankings against competitors
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mcp__ahrefs__rank-tracker-competitors-pages: Competitor page-level ranking data
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mcp__ahrefs__rank-tracker-competitors-stats: Detailed competitor ranking statistics
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mcp__ahrefs__rank-tracker-serp-overview: SERP details for tracked keywords
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mcp__ahrefs__management-projects: List available Ahrefs projects
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mcp__ahrefs__management-project-keywords: Get tracked keywords for a project
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```
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### Notion for Report Storage
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```
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mcp__notion__notion-create-pages: Save tracking reports to SEO Audit Log
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mcp__notion__notion-update-page: Update existing tracking entries
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```
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## Workflow
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### Phase 1: Data Collection
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1. Identify Ahrefs project via `management-projects`
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2. Retrieve tracked keywords via `management-project-keywords`
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3. Fetch current positions via `rank-tracker-overview`
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4. Fetch competitor data via `rank-tracker-competitors-overview` (if requested)
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### Phase 2: Analysis
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1. Detect position changes against previous period
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2. Generate alerts for changes exceeding threshold
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3. Calculate visibility score weighted by search volume and CTR curve
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4. Segment keywords into brand/non-brand and by intent type
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5. Compare positions against each competitor
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### Phase 3: Reporting
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1. Compile position distribution (top3/top10/top20/top50/top100)
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2. Summarize changes (improved/declined/stable/new/lost)
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3. List alerts sorted by severity and search volume
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4. Generate segment-level breakdown
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5. Save report to Notion SEO Audit Log database
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## Output Format
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```json
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{
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"target": "https://example.com",
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"total_keywords": 250,
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"visibility_score": 68.5,
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"positions": {
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"top3": 15,
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"top10": 48,
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"top20": 92,
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"top50": 180,
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"top100": 230
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},
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"changes": {
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"improved": 45,
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"declined": 30,
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"stable": 155,
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"new": 12,
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"lost": 8
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},
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"alerts": [
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{
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"keyword": "example keyword",
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"old_position": 5,
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"new_position": 15,
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"change": -10,
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"volume": 5400,
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"severity": "high"
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}
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],
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"segments": {
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"brand": {"keywords": 30, "avg_position": 2.1},
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"non_brand": {"keywords": 220, "avg_position": 24.5}
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}
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}
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```
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## Notion Output (Required)
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All tracking reports MUST be saved to OurDigital SEO Audit Log:
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- **Database ID**: `2c8581e5-8a1e-8035-880b-e38cefc2f3ef`
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- **Properties**: Issue (title), Site (url), Category (Position Tracking), Priority, Found Date, Audit ID
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- **Language**: Korean with English technical terms
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- **Audit ID Format**: RANK-YYYYMMDD-NNN
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