b6a478e1df
## Summary - Add portable installation tool (`install.sh`) for cross-machine setup - Add Claude.ai export files with proper YAML frontmatter - Add multi-agent-guide v2.0 with consolidated framework template - Rename `00-claude-code-setting` → `00-our-settings-audit` (avoid reserved word) - Add YAML frontmatter to 25+ SKILL.md files for Claude Desktop compatibility ## Commits Included - `93f604a` feat: Add portable installation tool for cross-machine setup - `9b84104` feat: Add Claude.ai export for portable skill installation - `f7ab973` fix: Add YAML frontmatter to Claude.ai export files - `3fed49a` feat(multi-agent-guide): Add v2.0 with consolidated framework - `3be26ef` refactor: Rename settings-audit skill and add YAML frontmatter Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
137 lines
3.3 KiB
Markdown
137 lines
3.3 KiB
Markdown
---
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name: ourdigital-ad-manager
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description: |
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Ad copywriting and keyword research.
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Triggers (ourdigital or our prefix):
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- "our ad copy", "our 광고 카피", "our keyword"
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---
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# OurDigital Ad Manager
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**Purpose**: Ad copywriting
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**Triggers**: Use "our" or "ourdigital" prefix
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---
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# OurDigital Ad Manager
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Create compelling ad copy and research keywords for OurDigital marketing campaigns.
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## Activation
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Activate with "ourdigital" or "our" prefix:
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- "ourdigital ad copy" / "our ad copy"
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- "ourdigital 광고 카피" / "our 광고 카피"
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- "our keyword research [topic]"
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## Workflow
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### Phase 1: Campaign Brief
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Gather information:
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- **Product/Service**: What are we advertising?
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- **Target audience**: Who are we reaching?
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- **Campaign goal**: Awareness, consideration, or conversion?
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- **Platform**: Google, Naver, Meta, Display?
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- **Budget tier**: Affects keyword competitiveness
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### Phase 2: Keyword Research
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For search campaigns:
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1. **Seed keywords**: Core terms from brief
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2. **Volume research**: Web search for search volume data
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3. **Intent mapping**: Informational → Transactional
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4. **Competitor analysis**: Top-ranking ad copy patterns
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Tools to use:
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- `web_search`: Search volume and trends
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- `web_fetch`: Competitor ad copy analysis
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### Phase 3: Ad Copy Creation
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Generate platform-specific copy following character limits and best practices.
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## Search Ad Copy
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### Google Ads Format
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```
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Headline 1: [30 chars] - Primary keyword + value prop
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Headline 2: [30 chars] - Benefit or CTA
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Headline 3: [30 chars] - Differentiator
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Description 1: [90 chars] - Expand on value
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Description 2: [90 chars] - CTA + urgency
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```
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**Best Practices:**
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- Include keyword in Headline 1
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- Numbers and specifics increase CTR
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- Test emotional vs. rational appeals
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- Include pricing if competitive
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### Naver Search Ad Format
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```
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제목: [25자] - 핵심 키워드 + 가치
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설명: [45자] - 혜택 + 행동 유도
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```
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**Korean Ad Copy Tips:**
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- 존댓말 일관성 유지
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- 숫자와 구체적 혜택 강조
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- 신뢰 요소 포함 (경력, 인증)
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## Display Ad Copy
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### Headlines by Format
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| Format | Max Length | Focus |
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|--------|------------|-------|
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| Leaderboard | 25 chars | Brand + single benefit |
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| Medium Rectangle | 30 chars | Offer + CTA |
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| Responsive | 30 chars | Multiple variations |
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### Copy Formula
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```
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[Problem Recognition] + [Solution Hint] + [CTA]
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"여전히 [문제]? [해결책]으로 [결과]"
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```
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## Branded Content
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For native advertising and sponsored content:
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### OurDigital Tone
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- **Authority without arrogance**: Share expertise, invite questions
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- **Data-backed claims**: Statistics increase credibility
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- **Subtle CTAs**: Education first, promotion second
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### Content Types
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| Type | Length | CTA Style |
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|------|--------|-----------|
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| Sponsored Article | 800-1,200 words | Soft (learn more) |
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| Native Ad | 100-200 words | Medium (discover) |
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| Social Sponsored | 50-100 words | Direct (get started) |
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## Keyword Research Output
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### Research Report Structure
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```
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## Keyword Analysis: [Topic]
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### Primary Keywords
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| Keyword | Volume | Difficulty | Intent |
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|---------|--------|------------|--------|
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| [kw1] | 10K | Medium | Trans |
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### Long-tail Opportunities
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- [keyword phrase 1]: Low competition, high intent
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- [keyword phrase 2]: Rising trend
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### Negative Keywords
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[... see full documentation for more ...] |