Andrew Yim
5f66f57a8e
Replace flat per-service ranges with OurDigital's real quoting model (role_rate × billing_rate 0.70 × standard hours), sourced from the 06_Working Template quotes: - rate_card.yaml: role rate card, billing/basis/terms, tools, scaling bands - sow_templates.yaml: basic + treatment task-hour templates - estimate.py: assemble SOW from findings, scale Technical/On-page hours by properties_total, 제안가 = 합계 floored to 500k - build_deck.py: estimate slide shows module 소계 + 제안가 (point) - findings_to_service.md / SKILL.md / DESIGN.md: synced to new model Validated: reproduces real Basic ₩10.5M and Treatment ₩25.0M exactly; SHR (25 properties) scales to ₩71.5M, L'Escape (1) = ₩25.0M. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
41 lines
1.8 KiB
Markdown
41 lines
1.8 KiB
Markdown
# Findings → estimate mapping (effort-based)
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`estimate.py` builds the 견적 from `sow_templates.yaml` priced via `rate_card.yaml`:
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**cost = role_rate × billing_rate (0.70) × standard_hours**, grouped by module;
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제안가 = 합계 floored to `rounding_unit`. This mirrors OurDigital/D.intelligence's
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real SOW-based quoting.
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## Baseline selection (basic vs treatment)
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- `treatment` if any finding `severity == critical` **OR** `entity.properties_total > 3`
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- else `basic`
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- override with `--baseline`.
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## Module inclusion
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Each baseline carries the standard module set (P&M · Technical SEO · On-page SEO ·
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SEO Growth), matching real quotes. Findings justify modules via the `trigger` field
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in `sow_templates.yaml`:
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| Module | trigger finding classes |
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|---|---|
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| Planning & Management | always |
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| Technical SEO | crawlability, cwv, schema_entity |
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| On-page SEO | onpage, schema_entity |
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| SEO Growth | measurement, always |
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## Hours scaling (portfolio)
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Tasks marked `scale: true` (Technical SEO + On-page SEO) have their **hours**
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multiplied sub-linearly by `entity.properties_total` per `rate_card.scaling.bands`.
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P&M and SEO Growth stay fixed (management/KPI overhead is ~flat). A single-property
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prospect → ×1.0, which reproduces the real single-site quotes exactly.
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## Tools & terms
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`tools` (e.g. SEMrush Guru) are listed separately — client-subscribed, with +15%
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procurement markup if billed through us. VAT 별도 · 유효기간 14d · 현금 · 절사 from
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`rate_card.terms`.
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## Validated reproduction (2026-05-28)
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- `treatment` ×1.0 → 합계 25,340,000 → 제안가 **25,000,000** (real Treatment quote)
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- `basic` ×1.0 → 합계 10,612,000 → 제안가 **10,500,000** (real Basic quote)
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Edit `rate_card.yaml` and `sow_templates.yaml` together when rates or standard hours change.
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