70 lines
2.8 KiB
Markdown
70 lines
2.8 KiB
Markdown
---
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description: OurDigital brand standards, writing style, and visual identity reference
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---
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# OurDigital Brand Guide
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Reference skill for OurDigital brand standards, writing style, and visual identity.
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## Triggers
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- "ourdigital brand guide", "our brand guide"
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- "ourdigital style check", "our style check"
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## Brand Foundation
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| Element | Content |
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|---------|---------|
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| **Brand Name** | OurDigital Clinic |
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| **Tagline** | 우리 디지털 클리닉 \| Your Digital Health Partner |
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| **Mission** | 디지털 마케팅 클리닉 for SMBs, 자영업자, 프리랜서, 비영리단체 |
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| **Promise** | 진단-처방-측정 가능한 성장 |
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### Core Values
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| 가치 | English | 클리닉 메타포 |
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|------|---------|--------------|
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| 데이터 중심 | Data-driven | 정밀 검사 |
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| 실행 지향 | In-Action | 실행 가능한 처방 |
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| 마케팅 과학 | Marketing Science | 근거 중심 의학 |
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## Channel Tone Matrix
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| Channel | Domain | Personality | Tone |
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|---------|--------|-------------|------|
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| Main Hub | ourdigital.org | Professional & Confident | Data-driven, Solution-oriented |
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| Blog | blog.ourdigital.org | Analytical & Personal | Educational, Thought-provoking |
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| Journal | journal.ourdigital.org | Conversational & Poetic | Reflective, Cultural Observer |
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| OurStory | ourstory.day | Intimate & Reflective | Authentic, Personal Journey |
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## Writing Style
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### Korean: 철학-기술 융합체, 역설 활용, 수사적 질문, 우울한 낙관주의
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### English: Philosophical-Technical Hybridization, Paradox as Device, Rhetorical Questions, Melancholic Optimism
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**Do's:** Use paradox, ask rhetorical questions, connect tech to human implications, blend Korean/English naturally
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**Don'ts:** Avoid purely declarative tone, don't separate tech from cultural impact, avoid simplistic optimism
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## Visual Identity
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| Token | Color | HEX | Usage |
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|-------|-------|-----|-------|
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| --d-black | D.Black | #221814 | Footer, dark backgrounds |
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| --d-olive | D.Olive | #cedc00 | Primary accent, CTA buttons |
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| --d-green | D.Green | #287379 | Links hover, secondary accent |
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| --d-blue | D.Blue | #0075c0 | Links |
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| --d-beige | D.Beige | #f2f2de | Light text on dark |
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| --d-gray | D.Gray | #ebebeb | Alt backgrounds |
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**Typography:** Korean: Noto Sans KR | English: Noto Sans, Inter | Grid: 12-column responsive
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## Brand Compliance Check
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1. **Tone Match**: Does it match the channel's personality?
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2. **Value Alignment**: Reflects Data-driven, In-Action, Marketing Science?
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3. **Philosophy Check**: Precision + Empathy + Evidence present?
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4. **Language Style**: Appropriate blend of Korean/English terms?
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5. **Visual Consistency**: Uses approved color palette?
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## Source
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Full details: `/Users/ourdigital/Project/our-claude-skills/custom-skills/01-ourdigital-brand-guide/desktop/SKILL.md`
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