Andrew Yim
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125 lines
2.9 KiB
Markdown
125 lines
2.9 KiB
Markdown
---
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name: seo-local-audit
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description: "Local SEO auditor for NAP consistency, Google Business Profile, citations, and LocalBusiness schema. Triggers: local SEO, Google Business Profile, GBP, NAP, citations, local rankings."
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allowed-tools: mcp__firecrawl__*, mcp__perplexity__*, mcp__notion__*
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---
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# SEO Local Audit
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## Purpose
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Audit local business SEO: NAP (Name, Address, Phone) consistency, Google Business Profile optimization, local citations, and LocalBusiness schema markup.
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## Core Capabilities
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1. **NAP Consistency** - Cross-platform verification
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2. **GBP Optimization** - Profile completeness check
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3. **Citation Audit** - Directory presence
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4. **Schema Validation** - LocalBusiness markup
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## MCP Tool Usage
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```
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mcp__firecrawl__scrape: Extract NAP from website
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mcp__perplexity__search: Find citations and directories
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mcp__notion__create-page: Save audit findings
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```
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## Workflow
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### 1. Gather Business Info
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Collect from client:
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- Business name (exact)
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- Full address
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- Phone number (local preferred)
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- Website URL
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- GBP listing URL
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### 2. Website NAP Check
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Scrape website for NAP mentions:
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- Header/footer
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- Contact page
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- About page
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- Schema markup
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### 3. Citation Discovery
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Search for business mentions:
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- "[Business Name] [City]"
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- Phone number search
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- Address search
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### 4. GBP Review
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Manual checklist:
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- Profile completeness
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- Category accuracy
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- Photo presence
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- Review responses
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- Post recency
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### 5. Schema Check
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Validate LocalBusiness markup presence and accuracy.
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## GBP Optimization Checklist
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- [ ] Business name matches website
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- [ ] Complete address with suite/unit
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- [ ] Local phone number (not toll-free)
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- [ ] Accurate business hours
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- [ ] Primary + secondary categories set
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- [ ] Business description complete
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- [ ] 10+ photos uploaded
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- [ ] Recent post (within 7 days)
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- [ ] Reviews responded to
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## Citation Priority
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| Platform | Priority |
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|----------|----------|
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| Google Business Profile | Critical |
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| Apple Maps | High |
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| Bing Places | High |
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| Yelp | High |
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| Facebook | Medium |
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| Industry directories | Medium |
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## Output Format
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```markdown
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## Local SEO Audit: [Business]
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### NAP Consistency: X/10
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| Source | Name | Address | Phone |
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|--------|------|---------|-------|
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| Website | ✓/✗ | ✓/✗ | ✓/✗ |
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| GBP | ✓/✗ | ✓/✗ | ✓/✗ |
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### GBP Score: X/10
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[Checklist results]
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### Citations Found: X
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- Consistent: X
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- Inconsistent: X
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### LocalBusiness Schema
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- Present: Yes/No
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- Valid: Yes/No
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### Priority Actions
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1. [Fix recommendations]
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```
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## Limitations
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- GBP data requires manual access
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- Citation discovery limited to searchable sources
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- Cannot update external directories
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## Notion Output (Required)
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All audit reports MUST be saved to OurDigital SEO Audit Log:
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- **Database ID**: `2c8581e5-8a1e-8035-880b-e38cefc2f3ef`
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- **Properties**: Issue (title), Site (url), Category, Priority, Found Date, Audit ID
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- **Language**: Korean with English technical terms
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- **Audit ID Format**: [TYPE]-YYYYMMDD-NNN
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