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Andrew Yim eea49f9f8c refactor(skills): Restructure skills to dual-platform architecture

Major refactoring of ourdigital-custom-skills with new numbering system:

## Structure Changes
- Each skill now has code/ (Claude Code) and desktop/ (Claude Desktop) versions
- New progressive numbering: 01-09 General, 10-19 SEO, 20-29 GTM, 30-39 OurDigital, 40-49 Jamie

## Skill Reorganization
- 01-notion-organizer (from 02)
- 10-18: SEO tools split into focused skills (technical, on-page, local, schema, vitals, gsc, gateway)
- 20-21: GTM audit and manager
- 30-32: OurDigital designer, research, presentation
- 40-41: Jamie brand editor and audit

## New Files
- .claude/commands/: Slash command definitions for all skills
- CLAUDE.md: Updated with new skill structure documentation
- REFACTORING_PLAN.md: Migration documentation
- COMPATIBILITY_REPORT.md, SKILLS_COMPARISON.md: Analysis docs

## Removed
- Old skill directories (02-05, 10-14, 20-21 old numbering)
- Consolidated into new structure with _archive/ for reference

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

2025-12-22 01:58:24 +09:00

2.7 KiB

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CLAUDE.md

Overview

Local SEO auditor for businesses with physical locations: NAP consistency, Google Business Profile optimization, local citations, and LocalBusiness schema validation.

Quick Start

This skill primarily uses MCP tools (Firecrawl, Perplexity) for data collection. Scripts are helpers for validation.

# NAP consistency check (manual data input)
python scripts/nap_checker.py --business "Business Name" --address "123 Main St" --phone "555-1234"

# LocalBusiness schema validation
python scripts/local_schema_validator.py --url https://example.com

Audit Components

1. NAP Consistency

Name, Address, Phone consistency across:

Website (header, footer, contact page)
Google Business Profile
Local directories (Yelp, Yellow Pages, etc.)
Social media profiles

2. Google Business Profile (GBP)

Optimization checklist:

Business name matches website
Address is complete and accurate
Phone number is local
Business hours are current
Categories are appropriate
Photos uploaded (exterior, interior, products)
Posts are recent (within 7 days)
Reviews are responded to

3. Local Citations

Priority directories to check:

Google Business Profile
Apple Maps
Bing Places
Yelp
Facebook Business
Industry-specific directories

4. LocalBusiness Schema

Required properties:

@type (LocalBusiness or subtype)
name
address (PostalAddress)
telephone
openingHours

Workflow

1. Collect NAP from client
2. Scrape website for NAP mentions
3. Search citations using Perplexity
4. Check GBP data (manual or API)
5. Validate LocalBusiness schema
6. Generate consistency report

Output Format

## Local SEO Audit: [Business Name]

### NAP Consistency Score: X/10

| Source | Name | Address | Phone | Status |
|--------|------|---------|-------|--------|
| Website | ✓ | ✓ | ✓ | Match |
| GBP | ✓ | ✗ | ✓ | Mismatch |

### GBP Optimization: X/10
- [ ] Issue 1
- [x] Completed item

### Citation Audit
- Found: X citations
- Consistent: X
- Needs update: X

### Recommendations
1. Fix address mismatch on GBP
2. Add LocalBusiness schema

Common Issues

Issue	Impact	Fix
NAP inconsistency	High	Update all directories
Missing GBP categories	Medium	Add relevant categories
No LocalBusiness schema	Medium	Add JSON-LD markup
Outdated business hours	Medium	Update GBP hours
No review responses	Low	Respond to all reviews

Notes

GBP API requires enterprise approval (use manual audit)
Citation discovery limited to public data
Use schema generator skill (14) for creating LocalBusiness markup

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