our-claude-skills/ourdigital-custom-skills/18-seo-gateway-builder

Gateway Page Content Builder

A comprehensive Claude Skill for generating SEO-optimized gateway pages for local services, medical practices, and businesses.

🎯 Purpose

This skill provides a systematic framework for creating high-quality gateway pages that:

• Target location + service keyword combinations
• Scale content creation while maintaining uniqueness
• Include proper technical SEO elements
• Generate structured data and schema markup

📁 Structure

gateway-page-content-builder/
├── SKILL.md                    # Main skill documentation (REQUIRED)
├── README.md                    # This file
├── templates/                   # Page templates
│   ├── gateway-page-medical.md
│   ├── gateway-page-beauty.md
│   └── gateway-page-dental.md
├── scripts/                     # Automation scripts
│   ├── generate_pages.py
│   └── keyword_research.py
├── config/                      # Configuration files
│   ├── locations.json
│   ├── services.json
│   └── brand.json
└── examples/                    # Example outputs
    └── gangnam-laser-hair-removal.md

🚀 Quick Start

1. Basic Usage with Claude

Simply ask Claude to use this skill:

"Use the Gateway Page Content Builder skill to create a page for laser hair removal in Gangnam"

2. Batch Generation with Python

from scripts.generate_pages import GatewayPageGenerator, Brand, Location, Service

# Setup your brand
brand = Brand(
    name_en="Your Clinic",
    name_kr="클리닉명",
    website="www.yourclinic.com",
    # ... other details
)

# Define locations and services
locations = [...]  # Your location list
services = [...]   # Your service list

# Generate pages
generator = GatewayPageGenerator(brand)
generator.generate_batch(services, locations)

3. Using Templates

Templates are in Markdown format with placeholders:

• [Service] - Service name
• [Location] - Location name
• [Brand] - Brand/clinic name
• Additional custom placeholders

📝 Content Strategy

Keyword Formula

Primary: [Service] + [Location]
Secondary: [Location] + [Service] + "clinic/center"
Long-tail: "best" + [Service] + "in" + [Location]

Content Uniqueness

Each page should have:

• 30% minimum unique content
• Local landmarks and transportation
• Location-specific testimonials
• Regional statistics or demographics

Page Length Guidelines

• Minimum: 800 words
• Optimal: 1,200-1,500 words
• Maximum: 2,000 words

🎨 Customization

Adding New Templates

1. Create new template in templates/ directory
2. Use consistent placeholder naming
3. Include schema markup section
4. Add to configuration

Extending Services/Locations

Edit the JSON configuration files:

config/services.json:

{
  "services": [
    {
      "id": "new-service",
      "name_en": "New Service",
      "name_kr": "새로운 서비스",
      "keywords": ["keyword1", "keyword2"]
    }
  ]
}

config/locations.json:

{
  "locations": [
    {
      "id": "new-location",
      "name_en": "New Location",
      "name_kr": "새로운 지역",
      "landmarks": ["Landmark 1", "Landmark 2"]
    }
  ]
}

🔧 Technical Implementation

URL Structure

/[location]/[service]/
Example: /gangnam/laser-hair-removal/

Required Meta Tags

• Title (60 characters max)
• Description (155 characters max)
• Canonical URL
• Open Graph tags
• Schema markup

Schema Types

• MedicalBusiness
• LocalBusiness
• Service
• Review
• FAQPage

📊 Performance Tracking

Key Metrics

• Organic traffic by page
• Keyword rankings
• Conversion rate
• Bounce rate
• Time on page

A/B Testing Elements

• Headlines
• CTA buttons
• Trust signals
• Content length

🔄 Content Refresh Schedule

• Weekly: Review top 10% pages
• Monthly: Update testimonials
• Quarterly: Refresh statistics
• Annually: Full content audit

🛠️ Troubleshooting

Common Issues

1. Duplicate Content Warnings

   • Ensure 30% unique content minimum
   • Use content variation patterns
   • Add local elements

2. Low Rankings

   • Check keyword density (2-3%)
   • Verify schema markup
   • Add more local signals

3. Poor Conversion

   • Test CTA placement
   • Add trust signals
   • Improve page speed

📚 Resources

SEO Tools

• Ahrefs / SEMrush (keyword research)
• Screaming Frog (technical audit)
• Google Search Console (performance)
• Schema.org (structured data)

Content Tools

• Grammarly (grammar check)
• Hemingway (readability)
• Copyscape (plagiarism)

🤝 Contributing

To improve this skill:

1. Test templates with real data
2. Share performance metrics
3. Suggest new features
4. Report issues

📄 License

This skill is provided as-is for use with Claude Desktop and Claude Projects.

🆘 Support

For questions or assistance:

• Review SKILL.md for detailed documentation
• Check examples/ directory for samples
• Test with the Python script first

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Version: 1.0.0
Last Updated: November 2024
Author: OurDigital Dr.D