Files
our-claude-skills/ourdigital-custom-skills/20-gtm-audit/code/docs/report_template.md
Andrew Yim eea49f9f8c refactor(skills): Restructure skills to dual-platform architecture
Major refactoring of ourdigital-custom-skills with new numbering system:

## Structure Changes
- Each skill now has code/ (Claude Code) and desktop/ (Claude Desktop) versions
- New progressive numbering: 01-09 General, 10-19 SEO, 20-29 GTM, 30-39 OurDigital, 40-49 Jamie

## Skill Reorganization
- 01-notion-organizer (from 02)
- 10-18: SEO tools split into focused skills (technical, on-page, local, schema, vitals, gsc, gateway)
- 20-21: GTM audit and manager
- 30-32: OurDigital designer, research, presentation
- 40-41: Jamie brand editor and audit

## New Files
- .claude/commands/: Slash command definitions for all skills
- CLAUDE.md: Updated with new skill structure documentation
- REFACTORING_PLAN.md: Migration documentation
- COMPATIBILITY_REPORT.md, SKILLS_COMPARISON.md: Analysis docs

## Removed
- Old skill directories (02-05, 10-14, 20-21 old numbering)
- Consolidated into new structure with _archive/ for reference

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2025-12-22 01:58:24 +09:00

2.3 KiB

GTM Audit Report Template

Executive Summary

Metric Status
Container Installed /
Container Valid /
DataLayer Active /
Tags Firing X of Y
Critical Issues X
Warnings X

Container Status

Container ID: GTM-XXXXXX Installation Position: head / body Multiple Containers: Yes / No Noscript Fallback: Present / Missing

Issues Found

  • Issue description

DataLayer Analysis

Events Captured

Event Name Count Has Issues
page_view 1 No
add_to_cart 0 -

DataLayer Quality

  • Initialized before GTM
  • Standard event naming
  • Correct data types
  • E-commerce structure valid

Tag Firing Report

Tags Fired

Destination Events Parameters
GA4 page_view page_location, page_title
Meta Pixel PageView -

Tags Not Detected ⚠️

Expected Tag Reason Priority
GA4 purchase Event not triggered High

Network Request Analysis

Total requests captured: X

By Destination

Destination Requests Status
GA4 X
Meta X
Google Ads 0 ⚠️

Issues & Recommendations

Critical 🔴

  1. Issue Title
    • Description
    • Impact
    • Recommended Fix

Warning 🟡

  1. Issue Title
    • Description
    • Recommended Fix

Info 🔵

  1. Issue Title
    • Description

Action Items Checklist

Immediate (Critical)

  • Action item 1
  • Action item 2

Short-term (This Week)

  • Action item 3

Long-term (This Month)

  • Action item 4

Technical Details

Environment

  • URL Audited: https://example.com
  • Audit Timestamp: YYYY-MM-DD HH:MM:SS
  • Browser: Chromium (headless)
  • Viewport: 1920x1080

Raw Data

Full JSON report available at: gtm_audit_report.json


Appendix: Tag Destination Reference

Tag Type Network Pattern
GA4 google-analytics.com/g/collect
UA (Legacy) google-analytics.com/collect
Google Ads googleads.g.doubleclick.net
Meta Pixel facebook.com/tr
LinkedIn px.ads.linkedin.com
TikTok analytics.tiktok.com
Kakao pixel.kakao.com
Naver wcs.naver.com