Files
our-claude-skills/ourdigital-custom-skills/21-gtm-manager/README.md
Andrew Yim eea49f9f8c refactor(skills): Restructure skills to dual-platform architecture
Major refactoring of ourdigital-custom-skills with new numbering system:

## Structure Changes
- Each skill now has code/ (Claude Code) and desktop/ (Claude Desktop) versions
- New progressive numbering: 01-09 General, 10-19 SEO, 20-29 GTM, 30-39 OurDigital, 40-49 Jamie

## Skill Reorganization
- 01-notion-organizer (from 02)
- 10-18: SEO tools split into focused skills (technical, on-page, local, schema, vitals, gsc, gateway)
- 20-21: GTM audit and manager
- 30-32: OurDigital designer, research, presentation
- 40-41: Jamie brand editor and audit

## New Files
- .claude/commands/: Slash command definitions for all skills
- CLAUDE.md: Updated with new skill structure documentation
- REFACTORING_PLAN.md: Migration documentation
- COMPATIBILITY_REPORT.md, SKILLS_COMPARISON.md: Analysis docs

## Removed
- Old skill directories (02-05, 10-14, 20-21 old numbering)
- Consolidated into new structure with _archive/ for reference

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2025-12-22 01:58:24 +09:00

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3.9 KiB
Markdown

# OurDigital GTM Manager
Comprehensive Google Tag Manager management toolkit powered by Playwright.
> **Note**: For lightweight audit-only functionality, see [13-ourdigital-gtm-audit](../13-ourdigital-gtm-audit/).
## Features
- **Audit Mode**: Validate GTM installations, dataLayer events, forms, and checkout flows
- **Inject Mode**: Generate custom HTML tags for dataLayer pushes
- **Container Detection**: Verify GTM installation, position, and duplicates
- **DataLayer Validation**: Event structure, types, sequence checking
- **Form Tracking**: Form discovery, field analysis, event verification
- **E-commerce Checkout**: Full funnel flow simulation and validation
- **Multi-Platform**: GA4, Meta Pixel, LinkedIn, Google Ads, Kakao, Naver
- **Notion Integration**: Export audit results to Notion database
## Installation
```bash
cd ourdigital-gtm-manager
# Install dependencies
pip install -r requirements.txt
# Install Playwright browsers
playwright install chromium
```
## Audit Mode
Analyze existing GTM implementations:
```bash
# Full audit
python gtm_manager.py audit --url "https://yoursite.com" --journey full
# Specific container validation
python gtm_manager.py audit --url "https://yoursite.com" --container "GTM-XXXXXX"
# Form tracking only
python gtm_manager.py audit --url "https://yoursite.com/contact" --journey form
# Audit and generate missing tags
python gtm_manager.py audit --url "https://yoursite.com" --generate-tags
# Export to Notion
python gtm_manager.py audit --url "https://yoursite.com" --notion
```
### Audit Options
| Option | Description | Default |
|--------|-------------|---------|
| `--url` | Target URL (required) | - |
| `--container` | Expected GTM container ID | None |
| `--journey` | pageview, scroll, form, checkout, datalayer, full | full |
| `--output` | Output file path | gtm_audit_report.json |
| `--generate-tags` | Generate missing dataLayer tags | False |
| `--notion` | Export to Notion database | False |
## Inject Mode
Generate GTM custom HTML tags when you can't modify source code directly:
```bash
# List available event types
python gtm_manager.py inject --list-events
# Generate all ecommerce tags
python gtm_manager.py inject --preset ecommerce --output ./tags
# Generate specific events
python gtm_manager.py inject --event purchase --event add_to_cart
# Generate from audit report
python gtm_manager.py inject --from-audit gtm_audit_report.json
# Generate with DOM scraping code
python gtm_manager.py inject --event view_item --scrape
```
### Inject Options
| Option | Description | Default |
|--------|-------------|---------|
| `--event` | Event type(s) to generate | - |
| `--preset` | ecommerce, engagement, all | - |
| `--from-audit` | Generate from audit report | - |
| `--output` | Output directory | ./gtm_tags |
| `--format` | html or json | html |
| `--currency` | Currency code | KRW |
| `--scrape` | Generate DOM scraping code | False |
| `--list-events` | Show available events | - |
### Supported Events
**Ecommerce**: view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, purchase
**Forms**: form_submit, form_start, generate_lead
**Engagement**: scroll, file_download, search, outbound_click, share
**Video**: video_start, video_progress, video_complete
**User**: login, sign_up, page_view
## Notion Integration
```bash
# Set Notion API token
export NOTION_TOKEN="secret_xxxxx"
# Export audit to Notion
python gtm_manager.py audit --url "https://yoursite.com" --notion --notion-detailed
```
## Using with Claude Code
This project includes a `CLAUDE.md` file optimized for Claude Code.
```bash
claude
# Then ask Claude:
> Run a GTM audit on https://example.com
> Generate ecommerce dataLayer tags for my site
> Check the checkout flow and create missing tags
```
## Documentation
See `docs/` folder for:
- GA4 event specifications
- E-commerce dataLayer schemas
- Form tracking patterns
- Checkout flow sequences
- Common issues and fixes
## License
MIT