our-claude-skills/custom-skills/21-gtm-manager/code/docs/report_template.md

GTM Audit Report Template

Executive Summary

Metric	Status
Container Installed	✅ / ❌
Container Valid	✅ / ❌
DataLayer Active	✅ / ❌
Tags Firing	X of Y
Critical Issues	X
Warnings	X

Container Status

Container ID: GTM-XXXXXX Installation Position: head / body Multiple Containers: Yes / No Noscript Fallback: Present / Missing

Issues Found

• Issue description

DataLayer Analysis

Events Captured

Event Name	Count	Has Issues
page_view	1	No
add_to_cart	0	-

DataLayer Quality

• Initialized before GTM
• Standard event naming
• Correct data types
• E-commerce structure valid

Tag Firing Report

Tags Fired ✅

Destination	Events	Parameters
GA4	page_view	page_location, page_title
Meta Pixel	PageView	-

Tags Not Detected ⚠️

Expected Tag	Reason	Priority
GA4 purchase	Event not triggered	High

Network Request Analysis

Total requests captured: X

By Destination

Destination	Requests	Status
GA4	X	✅
Meta	X	✅
Google Ads	0	⚠️

Issues & Recommendations

Critical 🔴

1. Issue Title
   • Description
   • Impact
   • Recommended Fix

Warning 🟡

1. Issue Title
   • Description
   • Recommended Fix

Info 🔵

1. Issue Title
   • Description

Action Items Checklist

Immediate (Critical)

• Action item 1
• Action item 2

Short-term (This Week)

• Action item 3

Long-term (This Month)

• Action item 4

Technical Details

Environment

• URL Audited: https://example.com
• Audit Timestamp: YYYY-MM-DD HH:MM:SS
• Browser: Chromium (headless)
• Viewport: 1920x1080

Raw Data

Full JSON report available at: gtm_audit_report.json

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Appendix: Tag Destination Reference

Tag Type	Network Pattern
GA4	google-analytics.com/g/collect
UA (Legacy)	google-analytics.com/collect
Google Ads	googleads.g.doubleclick.net
Meta Pixel	facebook.com/tr
LinkedIn	px.ads.linkedin.com
TikTok	analytics.tiktok.com
Kakao	pixel.kakao.com
Naver	wcs.naver.com