Replaces single-vendor (Ahrefs-only) tool defaults with a per-task backend menu across all 14 SEO skills. Each skill now lists every capable MCP in allowed-tools and documents how to pick between Semrush, Ahrefs, OurSEO Agent (CLI + MCP), DataForSEO, and GSC in its SKILL.md Data Source Selection section. Tool stubs (~40 new files) populated per skill with capability deltas, call patterns, and explicit "not for this skill when" callouts so the menu is self-correcting. Skills affected: 19-keyword-strategy, 20-serp-analysis, 21-position-tracking, 22-link-building, 23-content-strategy, 24-ecommerce, 25-kpi-framework, 26-international, 27-ai-visibility, 28-knowledge-graph, 31-competitor-intel, 32-crawl-budget, 33-migration-planner, 34-reporting-dashboard. Co-authored-by: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
29 lines
1.0 KiB
Markdown
29 lines
1.0 KiB
Markdown
# Semrush MCP
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Default backend for Google SERP overview, organic competitor positions, SERP-feature presence.
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Call pattern: discovery → `get_report_schema` → `execute_report`.
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## Key reports (SERP toolkit)
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- Domain overview (organic positions, traffic, distribution)
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- Position changes (new/lost/improved/declined)
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- Organic competitors per keyword
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- SERP-feature presence per keyword
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## Example
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```
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mcp__semrush__overview_research(query="<keyword>", database="us")
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mcp__semrush__get_report_schema(report_id="<id from above>")
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mcp__semrush__execute_report(report_id="<id>", params={"phrase": "<keyword>", "database": "us"})
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```
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Korean market: `database="kr"`. Default `database="us"` per Semrush MCP instructions.
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## Not for this skill when
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- **Naver SERP** — Semrush is Google-only. Use `our research naver serp`.
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- **Raw SERP JSON for parsing all features** (PAA list, video carousel items, image pack) — DataForSEO via `our serp live` exposes richer JSON.
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- **Backlink graph for ranking pages** — Ahrefs `site-explorer-*` is stronger.
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