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our-claude-skills/custom-skills/48-jamie-copy-trimmer/references/evaluation_rubric.md
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Add jamie-copy-trimmer (48) and dintel-campaign-designer (78) skills
Import two skills authored in Claude Cowork: jamie-copy-trimmer as a
root-only Jamie skill, and campaign-gate-process as dintel-campaign-designer
with full D.intelligence Agent Corps packaging (code/desktop/shared,
agent-id 78, Draft & Wait autonomy) since it now sits inside the 70-79
block. Bumps the corps roster count to 9 agents + 1 meta-agent across all
sibling skills and registers #78 in the shared USER-GUIDE/README. Also adds
.claude/commands wrappers and ~/.claude/skills symlinks so both are usable.

Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>
2026-07-03 12:59:19 +09:00

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5-Axis Re-scoring Rubric

Score the original and the improved copy on the same basis to make "did it actually get better?" objective.

Axes and scale (15 each; compliance is a gate)

Axis Question 1 5
Freshness / Hook Non-stale and eye-catching? tired, boilerplate makes you stop and read
Distinctiveness Avoids the clichés everyone uses? seen-it-before only this clinic
Brand fit Matches tone & brand assets? off-tone reinforces brand-ness
Compliance (심의) Free of risk expressions? — (PASS/FAIL gate)
Clarity Understood instantly? what does it say one-pass clear

Compliance gate rule

  • If any 🔴 (risk expression) exists → FAIL → that option cannot be adopted, no matter how high the other scores.
  • Missing mandatory disclosure (advertiser / side-effects / review number) is also a FAIL → then [확인].

Brand-asset line (required)

When scoring brand fit, avoid stopping at a vague "feel." Write one line:

Brand attribute / association / asset this copy strengthens: (e.g., a "naturalness" association, an "honest expert" attribute, a slogan asset)

This anchors qualitative judgment in a measurable direction instead of vague sentiment.

Judgment / improvement priority

  1. Compliance gate first (fix immediately if FAIL)
  2. Clarity (if it doesn't read, appeal is moot)
  3. Distinctiveness & freshness (remove clichés → strengthen hook)
  4. Brand-fit fine-tuning

Scoring example

| Axis | Original | Recommended |
| Freshness | 2 | 4 |
| Distinctiveness | 2 | 4 |
| Brand fit | 3 | 5 |
| Compliance | PASS | PASS |
| Clarity | 4 | 4 |
→ Strengthened asset: "표정 습관" reframe reinforces the "honest educator" attribute